3 major food brands turn to digital in cost cutting drive
A number of FMCG giants including Kraft, Kellogg and Mondelez International are cutting operational costs amid weak consumer spending- putting new investments in digital instead, according to a new report. The report, from Advertising Age, cites executives from these...Head and Shoulders dandruff stunt gets half a million views
To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men a blind date with a lady (played by an actress) who has really bad dandruff. The...Tumblr to become Yahoo’s native ad server
Yahoo will start to use Tumblr as a native ads server, with the popular blogging platform hosting sponsored content from brands, according to a news report. In an interview with Ad Age, Ned Brody, Head of the Americas at Yahoo, said that Yahoo is working on a new way...Video viral of the week: Procter and Gamble Winter Olympics ad gets 17m views
Procter & Gamble is the clear winner among sponsors of the 2014 Winter Olympics on YouTube, racking up 27 million views through the first week of the Games with videos including “Pick Them Back Up,” which depicts the journey mothers and children go...Top digital marketing data and statistics this week
Here are the top digital marketing data and statistics that caught our eye. How many of Facebook’s ‘likes’ are still fake? (video) Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests...Video viral of the week: KFC Russia puts customers in spotlight for social media campaign
KFC Russia is inviting customers to star in a TV commercial, via a new campaign that incorporates outdoor, TV and social media advertising. For the launch of its new Bacon iTwister, KFC restaurants in Moscow and St Petersburg will be transformed into film studios with...January round-up: the death of SEO blogging, hacked fridges and the rise of iBeacon
After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked...Pepsi ‘brings happiness home’ for Chinese New Year on WeChat
During the lunar new year period, Chinese people send good wishes to friends and family. This case study looks at how PepsiCo, as part of a huge annual holiday campaign called “Bring Happiness Home,” gave the tradition a twist. Pepsi China’s “Bring...Video viral of the week: Old Spice returns with ‘intervention’ prank websites
Old Spice has become famous for pioneering viral video ads, and its latest campaign sees the return of Isaiah Mustafa in a series of prank ads that look set to get consumers sharing in droves. See why it’s our video viral of the week below… Old Spice has designed...Top food websites by unique audience: US
This chart shows the top food and cooking websites in the US by both unique monthly visitors and average time spent. During November 2013, All recipe and food sites saw around 86 million monthly visitors, with 25 minutes spent on these sites per month on average....Top 10 reasons why websites are losing sales
Price and product range are consumers’ top complaints when it comes to retail websites, with rising expectations driving complaints, according to new research looking into the main reasons why websites are losing sales. The study, from Customer Experience Management...iBeacon in retail: Coca-Cola guides mobile users for World Cup marketing
Coca-Cola has become the latest brand to use Apple’s iBeacon in retail, a new tool that that can track and guide shoppers in-store. Watch this demo of how ShopKick is using iBeacon in retail below: Coca-Cola is currently testing iBeacon a core part of its...Rise of digital product placement: Mirriad gives new value to old TV shows
Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns. Watch this video explaining how Mirriad’s digital product placement tool works...Social media ROI: Burberry marketing drive pays off with 12% sales increase
Burberry’s sales have risen sharply during 2013, crediting new marketing initiatives and improved social media ROI for the success. Like-for-like sales at the luxury clothing maker rose by 12% for the three months to 31 December, with its retail revenues...Sky AdSmart signs 40 brands for targeted live TV commercials
Sky has signed up more than 40 brands for the new Sky AdSmart targeted advertising service, as the broadcaster looks to transfer digital advertising’s real-time bidding techniques to the more traditional live TV format. Watch this presentation from agency...Lays expands ‘Do Us A Flavour’ into year-long social media campaign
Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.
