Jan 10, 2014 | Content marketing, CPG, Facebook marketing, Mobile, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
Samsung has been named as the social brand of the year according to Unruly after amassing 7.3 million shares of its videos. The brand rose seven places from last year to take the top spot, while Geico came in second with 4.9 million shares, ahead of Dove at 4.5...
Jan 9, 2014 | CPG, FMCG digital marketing food and beverages
Technology firm 3D Systems has unveiled two new 3D printers capable of printing food, which the company says will enhance creativity in professional kitchens. Watch this video from 3D Systems’ stand at CES 2014 here: Revealed at the CES show this week, the...
Jan 8, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Yahoo has updated its advertising formats, including a new range of mobile products and digital magazines for technology and food news, as the web portal continues to expand its mobile and content business. The new advertising products include a service to help...
Jan 7, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, USA
Two supermarket retailers in the US have started using the latest iPhone technology to guide shoppers around the store, sending them reminders, rewarding them for browsing certain items and offering deals. Watch this video explaining how the service works:...
Dec 19, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, USA
Amazon is planning to launch an online grocery shop called “Pantry,” mainly aimed at Amazon Prime members,according to news reports. The report, from USA today, claims that the Pantry service would offer items such as cleaning supplies, kitchen paper rolls, canned...
Dec 19, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put ‘mobile first’, Yahoo bought Tumblr and the web spying...
Dec 18, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest...
Dec 17, 2013 | CPG, Unilever - Research, tips and news for marketers
Unilever’s AXE is following up last year’s Apollo Super Bowl campaign with a 30-second television commercial during 2014’s finals. The company advised consumers to “follow Axe on Facebook and Twitter” in the days leading up to the Super Bowl for more...
Dec 17, 2013 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever announced the launch of Go Global, a program that aims to partner innovative digital companies which are ready for international expansion, with seven of Unilever’s global flagship brands. Unilever will contribute $100,000 in cash, mentorship and in-kind...
Dec 11, 2013 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising
Kit Kat has partnered with PlayCaptcha to use a new ad format that offers an games-based alternative to traditional ‘Captcha’ web verification forms. Captchas are a common security feature that require website visitors to rewrite distorted words to prove...
Dec 4, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos – with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…
Dec 2, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
A ‘Sandwich Maker’ app on Facebook resulted in almost 8,000 people creating a new sandwich for high-street retailer Greggs. The campaign, created by digital marketing agency STEEL London, offered the chance for one lucky winner to have their sandwich made and sold in...
Nov 29, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
Big developments in mobile and social this month are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour. View out latest digital...
Nov 27, 2013 | CPG, FMCG digital marketing food and beverages, USA
This shows the consumers who are least loyal to snack brands. Over the period, Europe came out on top as the least loyal to snack brands , with 46% switching brands regularly.The Middle East and Africa stay the most loyal to their snack brands with only 32% of the...
Nov 26, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
Twitter’s new 6-second Vine video platform proved a big hit this year. We look back at some of the best, starting with Lowes’ ingenious visual tips that make DIY seem fun (well…almost). If used correctly, Vine offers a quick yet extremely effective way for...
Nov 22, 2013 | CPG, FMCG digital marketing food and beverages, Online video, Social media, Unilever - Research, tips and news for marketers
Unilever has launched ‘Project Sunlight’, a new initiative to motivate millions of people to adopt more sustainable lifestyles, in the company’s biggest consumer-facing brand campaign to date. The initiative launched on 20th November (Universal Children’s Day), in...
Nov 21, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
Alcohol brand Lambrini has introduced a free Bodyguard App as part of a nationwide campaign to encourage responsible drinking. The virtual Bodyguard is a free-to-download application for Android and iPhone users, which has a range of functions including an alcohol...
Nov 21, 2013 | CPG, FMCG digital marketing food and beverages
Energy drink Gatorade has embarked on a new campaign in Italy, offering a free online fitness program to consumers. DLV BBDO Milan created a Gatorade-sponsored training platform which offered a free social training service online. With the ‘Smash your limits’...
Nov 20, 2013 | CPG, Facebook marketing, Social media
This chart shows the top branded Instagram accounts whose content has been shared on social networking sites other than Instagram. MTV created the most shareable photos on Instagram with over 134 million shares, almost double it’s closest competitor the NBA...
Nov 20, 2013 | CPG, FMCG digital marketing food and beverages, Online video
With the help of an innovative laser-print technique, Fyffes managed to print six different comics on banana skins. This case study looks at how the fruit brand managed to get kids to ditch sweets for bananas. Children in industrialized nations are eating too much...
