Nov 19, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, UK
How effective are loyalty programs in getting customers to stick with your brand? This research from Nielsen looks at snack and mobile brands across the globe which regions have the most loyal customers. Standing out in a world of choice isn’t easy. Earning consumer...
Nov 12, 2013 | CPG, FMCG digital marketing food and beverages, Twitter marketing, Viral and buyrals
Kellogg’s has been forced to apologise after offering to exchange retweets for breakfasts for vulnerable children.
Nov 7, 2013 | CPG, FMCG digital marketing food and beverages, Search engine marketing, USA, Viral and buyrals
To keep up with the US tradition of toilet papering your house on Halloween, snack brand Cheetos teamed with Google maps and Street View to recreate the experience online (without risking vandalism charges). See why its out viral of the week below… The brand, owned by...
Nov 6, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, USA
Pepsi is running a YouTube series capturing the life of an old man with seemingly supernatural basketball skills, attracting nearly 40 million views with brand engagement that extends far beyond a 30-second TV commercial. See why the latest installment is our video...
Nov 4, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
Google has revealed the latest version of its Android operating system, named after the Nestle chocolate brand KitKat, as part of the launch of its Nexus 5 smartphone. Watch the promo video here: The handset is billed as “the slimmest and fastest” Nexus...
Nov 1, 2013 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo,...
Oct 31, 2013 | CPG, Facebook marketing, Online video, Social media
Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data. The study, from marketing technology company Unruly, found that more than 80 different brands – including Samsung, Nike, BMW, Disney, General Electric...
Oct 31, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
US snack brand Diamond has launched an engaging (but also bizarre) campaign “Diamond Nut Fantasies”. Recognizing that the average cook rarely get the praise and appreciation they deserve, this series of YouTube spots plays with the idea that baking them a...
Oct 29, 2013 | CPG, Mobile, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
As Halloween approaches, Procter and Gamble’s detergent brand Tide has features in a series on horror movie parodies using Twitter’s 6-second Vine video format. The Halloween-themed Vine spots feature is featuring in digital out-of-home ads in 11 markets; they run...
Oct 29, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, UK, Viral and buyrals
Yorkshire Tea has taken to YouTube, with an epic song celebrating the virtues of the old fashioned cuppa, incorporating zombies, brass bands and even the odd Skyrim reference. See why it’s our video viral of the week below… The advert imitates Old Spice’s...
Oct 28, 2013 | CPG, E-commerce and E-retailing, Search engine marketing
The number of UK online searches relating to beauty products in September rose 48% on the last quarter, reveal search insights from the latest ‘Beauty Sector Report – Issue 2’, published by digital marketing agency, Greenlight. According to the report, queries...
Oct 25, 2013 | Content marketing, CPG, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. The best and worst email subject lines in 2013 Many marketers spend hours constructing great email layout and copy, but then treat the subject line as an afterthought. A detailed survey of...
Oct 25, 2013 | CPG, Digital marketing skills, Online advertising
Less than 10 percent of senior UK marketers have full confidence in their own digital marketing skills [8%] or those of their teams [9%] Adobe research has found. In addition, over 50 percent of marketers in the UK are not testing campaigns or content, relying instead...
Oct 25, 2013 | CPG, Unilever - Research, tips and news for marketers
In September 2013, Persil worked with TMW to support the launch of its new ‘Small and Mighty’ range. To support the launch of the new Persil created ‘Be Mighty’, a digital campaign featuring a series of animated and interactive online story books for children. This...
Oct 16, 2013 | CPG, Mobile
Nike has launched a new version of its Fuelband device, as the sportswear brand looks to further expand into digital fitness. Watch this promo video from Nike below: Like the previous version, the new Nike+ FuelBand SE monitors a users activity throughout the day....
Oct 15, 2013 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Online advertising, Social media
Over a quarter of executives from around the world believe digital transformation is already a critical factor for their companies long-term survival, according to a new survey. The research, from MIT Sloan Management Reviewand Capgemini Consulting, also indicated...
Oct 11, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Unilever - Research, tips and news for marketers
Unilever’s Pot Noodle is offering one student the chance to have their tuition fees for the next year paid for them, as part of a new Facebook ‘Scholar’ campaign. The winner will be given everything they need to live the Uni lifestyle including Pot...
Oct 10, 2013 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising
Heinz and Reckitt Benckiser are among the first brands to sign up for Future Ad Labs’ new advertising format, PlayCaptcha. Watch this video presentation explaining how the tool works below; The partnership will see Heinz and Reckitt Benckiser use Future Ad Labs’...
Oct 7, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media
Digital ad spend up in the UK rose 17.5% to reach a record six-month high of over £3bn, with consumer goods overtaking entertainment and media as the biggest mobile display advertiser, according to new research. The data, from the IAB, also indicates that mobile now...
Oct 1, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
Mary Berry, star of The Great British Bake Off, has launched her own iPhone and iPad app ready for the upcoming Christmas season. Published by Hachette’s Headline Publishing Group, the £1.99 app offers “15 of Mary Berry’s reliable, step-by-step festive...
