Are social media sales a myth? Coca-Cola claims no impact from online buzz

Social media’s ability to boost sales has come into question this month, with one of the world’s biggest brands claiming that online buzz from the likes of Facebook and Twitter has little impact of brand sales. Revealed at Advertising Research Foundation’s...

Red Bull promotes music tech start-ups

Drinks brand Red Bull has launched a new scheme to promote music technology start-ups in the UK. The Red Bull Amplifier is open to everybody with great ideas to “make music experiences better” from hackers to startups ready to find their market. The...