Jan 22, 2013 | CPG, FMCG digital marketing food and beverages
Food brand Dr Oetker has teamed with Coupons.com to run a new campaign to promote its Chicago Town pizza’a both on-pack on online. The campaign features an on pack promotion offering the potential to win 500,000 free pizza coupons and a further 1.5 million £1...
Jan 21, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Latin America, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing
During 2012, there were 2.4 billion web users and 1.3bn smartphones, recording 2.7bn Facebook likes and 175m tweets per day, according to new data. The findings, from website monitoring firm Pingdom, come as part of a new report looking back at internet usage 2012....
Jan 21, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Two FMCG giants, Coca-Cola and Unilever, have signed up to research agency Millward Brown’s ‘facial coding software’ to measure the impact of their advertising. The two brands are using Millward Brown’s Link and Facial Coding technology for their advertising testing...
Jan 15, 2013 | CPG, E-commerce and E-retailing
HMV has gone into administration, as the entertainment retail giant succumbs to increased competition from online retailers and supermarkets. The move could spell the end for its 92-year presence on the high street, and puts over 4,000 jobs in doubt. In a statement...
Jan 14, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Skittles has become known for their off the wall advertising, but this new Australian ad boggles the mind (quite literally). The ‘Telekinize The Rainbow’ Facebook app lets users control a single Skittle with their mind… or does it? Find out why its our video...
Jan 9, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Supermarket Morrisons is planning an online food as part of a “modernising” drive to recover from poor Christmas sales. Chief executive Dalton Philips said Philips said the group would provide more details in the spring but said being the last major...
Jan 8, 2013 | CPG, E-commerce and E-retailing
Channel 5 has teamed up with online retailer Very.com to offer a ‘click to buy’ website based on products featured in this year’s Celebrity Big Brother reality show. The partnership with Channel 5 and its agency Carat will see Very.co.uk supply selected products for...
Dec 21, 2012 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Viral and buyrals
To round off 2012, we bring you our collection of top stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value...
Dec 12, 2012 | Content marketing, CPG, E-commerce and E-retailing, Online video
Google is testing a new shoppable video format on YouTube, letting viewers click on products and text displayed in video. YouTube’s shoppable video ads will display a shaded rectangle in the middle of the screen whenever a product appears. When a user rolls over...
Nov 8, 2012 | CPG, FMCG digital marketing food and beverages
This interactive YouTube video forms part of John West’s latest £6m marketing efforts to showcase its ethical fishing practices. The ‘story in a can’ campaign invites UK consumers to track exactly where their canned fish comes from. See why it’s our video viral of the...
Jun 22, 2012 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Sportswear brand Nike and a Swedish tourism campaign have scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar. A key theme that the judges found this year...
Page 33 of 33« First«...1020...2930313233
