Butter brand debuts Super Bowl “farm challenges”
Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.
Irn-Bru recipe change sparks social media storm
Irn-Bru has been forced to respond to social media storm with week after it was revealed that the soft drink brand was changing its recipe, with the sugar content halved and artificial sweeteners added.
MediaCom develops automated outdoor campaign ads with Innocent drinks
Media agency MediaCom is launching an automated trading desk for digitally out-of-home ads, with innocent drinks the first brand to sign up.
Top email Christmas campaigns: Aldi and Asda lead the way
Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising and marketing, according to new research.
The year in review: 17 biggest digital trends of 2017
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.
Budweiser runs digital Christmas campaign for new alcohol free beer ‘Prohibition’
New alcohol-free beer, Budweiser Prohibition, will front a major ad campaign centred on the nation getting home safely for Christmas, with a large digital push.
Top 25 virals of 2017: Pranks, personalisation and politics
From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…
Mars creates 4 ‘bite-sized’ horror films to promote candy brands
Mars and Fox have teamed up to create four “Bite Size Horror” spots to celebrate Halloween.
Bake Off finale: Which sponsors fared best?
With the Great British Bake Off winner revealed, Hitwise releases data crowning Lyles Golden Syrup to be the winning sponsor of this series, as data shows searches for the brand have increased 46% since the show began.
Eggo creates Stranger Things ‘spoiler blocker’ Chrome extension
Kellogg’s waffle brand Eggo’s is running a promotion tied in with the launch of hit Netflix show Stranger Things 2, which features the brand.
Fanta uses VR and Snapchat for Halloween campaign
Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.
By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later
Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired.
Unilever brand Cif partners ‘Uber-style’ cleaning service Helpling
Unilever’s cleaning brand, Cif has struck a partnership with Helpling, Europe’s leading online marketplace for household services to help free up people’s time from their cleaning chores.
Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’
Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.
Coca-Cola sponsors virtual player on FIFA 18
In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.
Quarter of North American fast food customers using mobile payments
Just over a quarter (26%) of North American fast food eaters are using mobile payments, according to new research.
Grocery shoppers become ‘Digital Infoseekers’ to save money as costs rise
Smartphones are helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop, according to new research.
Pet food brand harnesses shoppable content to feed customer needs
Inspired Pet Nutrition, a family-run business whose Wagg and Harringtons brands make it the UK’s largest independent producer of dry pet food, is investing in shoppable ads and content, making it even easier for consumers to buy products directly from them.
L’Oréal hires Emarsys for Hong Kong digital push
L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalised and automated marketing to consumers in Hong Kong.
Marmite woos millennials with biggest-ever campaign and ‘TasteFace’ app
Unilever’s Marmite has launched its biggest marketing campaign to-date, challenging consumers to ‘Just Try It’ with £3m TV online and social media ads.
