Aug 30, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Domino’s is trialling self-driving delivery cars in the US, following a partnership with Ford.
Aug 30, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Russia
Burger King is taking loyalty schemes to the next level in Russia, swapping cards and vouchers for its own has bitcoin-style cryptocurrency.
Aug 29, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Amazon has cut prices on a range of products at its newly-acquired Whole Foods grocery chain it bought for £10.7bn earlier this year.
Aug 29, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Unilever - Research, tips and news for marketers
Unilever’s dressings brand Hellmann’s has begun testing a new direct-to-consumer model with on-demand delivery service Quiqup in a collaboration connected by Unilever Foundry.
Aug 22, 2017 | CPG, FMCG digital marketing food and beverages
There is only one country in the world where the most popular drink isn’t Coca-Cola, according to one rather cheeky and controversial tweet from a rival brand.
Aug 22, 2017 | CPG, FMCG digital marketing food and beverages
Agency pladis has unveiled plans for its biggest ever Christmas brand campaign. It’s the first time well-loved brands under the McVitie’s, Jacob’s and Carr’s master brands will come together under the campaign banner “Merry Biscuits everyone.”
Aug 18, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising
A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.
Aug 9, 2017 | CPG, FMCG digital marketing food and beverages, Online video
Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase.
Jul 20, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising
Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands. 4C insights, have analysed engagement and sentiment towards the sponsors of Wimbledon on social media, and...
Jul 19, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Regulation, Unilever - Research, tips and news for marketers
Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online. Speaking at Cannes Lions, Weed outlined what he called the “three Vs of digital marketing”. The move follows criticism of YouTube this...
Jul 19, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Creative management platform for digital advertising Celtra has received a $15m investment round, led by Unilever Ventures and WPP. Celtra aims to help advertisers maximise their creative potential and use creative as a lever to achieve better results in digital...
Jul 17, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising
Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online. The ‘meal kits’ are popular with workers who enjoy cooking but are pressed for...
Jul 14, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Search engine marketing
Every day staples such as milk and bread, are now among the most searched for online terms – amassing nearly 1.5million searches with leading UK retailers, according to new research. The data from Criteo’s UK Sponsored Products has revealed the shift in online...
Jul 14, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand. Coca-Cola technology execs talked about the new app at the Mobilebeat 2017 event on Tuesday in San Francisco. The new app...
Jul 10, 2017 | CPG, Mobile, Social media
This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign. On Sunday 9th July, Burt’s Bees used two special national geofilters available to UK Snapchatters...
Jul 6, 2017 | CPG, E-commerce and E-retailing, Mobile, Social media
Sportswear giant Nike is to start selling its products directly on Amazon and Instagram, as it looks to target younger consumers. The move will allow Nike connect better with Millennials who cite Amazon and Instagram as prime destinations, while also combating fakes...
Jun 29, 2017 | CPG, Mobile, Online advertising, Online video
Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology. While Tommy Hilfiger has been able to run its ground breaking chatbot through...
Jun 29, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Social media
Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research. The hi brands Brand sustainability survey was conducted by...
Jun 21, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Social media
The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research. The study, from global e-commerce analytics firm Profitero and dunnhumby’s micro influencer marketing...
Jun 19, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Amazon is buying Whole Foods in a deal valued at $13.7bn (£10.7bn), shaking up the grocery sector. The transaction will see the online retail giant take over a business with 460 stores in the US, Canada and the UK which enjoyed sales of $16bn (£12.5bn) in the 2016...
