Fanta uses VR and Snapchat for Halloween campaign
Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.
By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later
Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired.
Unilever brand Cif partners ‘Uber-style’ cleaning service Helpling
Unilever’s cleaning brand, Cif has struck a partnership with Helpling, Europe’s leading online marketplace for household services to help free up people’s time from their cleaning chores.
Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’
Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.
Coca-Cola sponsors virtual player on FIFA 18
In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.
Quarter of North American fast food customers using mobile payments
Just over a quarter (26%) of North American fast food eaters are using mobile payments, according to new research.
Grocery shoppers become ‘Digital Infoseekers’ to save money as costs rise
Smartphones are helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop, according to new research.
Pet food brand harnesses shoppable content to feed customer needs
Inspired Pet Nutrition, a family-run business whose Wagg and Harringtons brands make it the UK’s largest independent producer of dry pet food, is investing in shoppable ads and content, making it even easier for consumers to buy products directly from them.
L’Oréal hires Emarsys for Hong Kong digital push
L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalised and automated marketing to consumers in Hong Kong.
Marmite woos millennials with biggest-ever campaign and ‘TasteFace’ app
Unilever’s Marmite has launched its biggest marketing campaign to-date, challenging consumers to ‘Just Try It’ with £3m TV online and social media ads.
Domino’s teams with Ford for self-driving pizza delivery cars
Domino’s is trialling self-driving delivery cars in the US, following a partnership with Ford.
Whoppercoins: Burger King introduces own cryptocurrency as loyalty program in Russia
Burger King is taking loyalty schemes to the next level in Russia, swapping cards and vouchers for its own has bitcoin-style cryptocurrency.
Amazon slashes Wholefoods prices by up to 43% on first day
Amazon has cut prices on a range of products at its newly-acquired Whole Foods grocery chain it bought for £10.7bn earlier this year.
Hellmann’s targets millennials with direct to consumer model
Unilever’s dressings brand Hellmann’s has begun testing a new direct-to-consumer model with on-demand delivery service Quiqup in a collaboration connected by Unilever Foundry.
Irn Bru takes on Coca-Cola with cheeky map tweet
There is only one country in the world where the most popular drink isn’t Coca-Cola, according to one rather cheeky and controversial tweet from a rival brand.
“Merry Biscuits”: McVities plans biggest ever Christmas campaign
Agency pladis has unveiled plans for its biggest ever Christmas brand campaign. It’s the first time well-loved brands under the McVitie’s, Jacob’s and Carr’s master brands will come together under the campaign banner “Merry Biscuits everyone.”
World’s biggest advertisers ‘taking back control of their media spend from agencies’
A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.
Pinterest launches autoplay video ads: Cheetos and Universal first to sign up
Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase.
