Nov 24, 2016 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Ahead of Thanksgiving, indie band OK Go have partnered with consumer packaged goods firm Morton Salt to launch a time-bending Facebook music video … filmed in just 4.2 seconds. The band are well-know for their offbeat music videos, which are often highly...
Nov 21, 2016 | CPG, FMCG digital marketing food and beverages
McDonald’s is using augmented reality app Blippar as part of its “biggest ever Christmas advertising campaign”, offering Amazon gift vouchers. Under the deal, every food tray in McDonald’s will include an advent calendar, which comes to life...
Nov 17, 2016 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from...
Nov 15, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week...
Nov 8, 2016 | CPG, FMCG digital marketing food and beverages, Social media
The World Health Organinzation (WHO) is urging governments to take active measures of reducing the ads volume circulating in the social media. In a report, the world body also urged parents to protect their children from fast food advertisements that pop up on mobile...
Nov 7, 2016 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors. See why it’s out viral of the week below… The “Real Beauty Beats” ad, created by Portuguese...
Nov 4, 2016 | CPG, Online video, Viral and buyrals
This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day. The win is a major milestone...
Oct 27, 2016 | CPG, Search engine marketing
Over half a million Brits have already started researching online for this year’s Halloween costume, with ‘clever ideas’ and popular culture topping the list, according to new research. The study, from Hitwise, indicates that Harley Quinn, the super-villain from this...
Oct 24, 2016 | CPG, Facebook marketing, Social media, Unilever - Research, tips and news for marketers
Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth. The campaign, created by R/GA London, aims to to tell a story that reaches parents and children around the world, and develop good dental care habits for life....
Oct 24, 2016 | CPG, FMCG digital marketing food and beverages
Red Bull gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below. Red Bull – Smart Payphones from LDC on Vimeo. The energy drink brand ‘hacked’ payphones in São Paulo to turn old infrastructure into a...
Oct 21, 2016 | Content marketing, CPG, Online advertising, Online video
Baby care brand Johnsons has laucnhed a YouTube channel with over 100 videos across 12 categories, amid a sharp rise in searches for parenting advice. The new ‘Best for Baby’ channel is a dedicated video channel aimed at providing new parents a holistic guide on baby...
Oct 18, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising
Red Bull TV and TAG Heuer have struck a multi-year collaboration that will see the Swiss Avant-garde watchmaker become the official timekeeper for the global digital TV platform and Red Bull’s live events. The Red Bull TV integration will support TAG Heuer’s campaign...
Oct 6, 2016 | CPG, Online advertising, Online video, Viral and buyrals
In honor of Blindness Awareness Month, Pedigree has released a new video, “Dark to Light,” which tells the story of Liz Oleksa, a single mother whose eyesight suddenly deteriorated one day, leaving her blind. The video highlights how her guide dog, Brice, changed her...
Oct 3, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation. The move was revealed by a jobs post on LinkedIn searching for global directors to lead two new content teams. The business is...
Sep 2, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online video
The GoPro Channel will launch on Red Bull TV, marking the first step taken together since GoPro and Red Bull officially joined forces back in May. In May, GoPro joined forces with Red Bull for a multi-year partnership connecting two of the world’s most beloved brands...
Aug 26, 2016 | Australia and New Zealand, CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Domino’s has begun testing New Zealand pizza delivery via the first commercial drone delivery service in the world. The fast food chain has partnered with drone start-up Flirtey to launch the service, demonstrating the first stage with a pizza delivery in...
Aug 24, 2016 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
The shift to real time media, such as social media and chat apps, means that brands have to act much faster and test less, according to Unilever. Market researchers may need to begin with a “blank slate” as they try and adapt to the pressures of real-time...
Aug 19, 2016 | CPG, FMCG digital marketing food and beverages, Mobile
McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash. McDonald’s was hoping the Step It! Activity Band would be a means of getting kids to be more active....
Aug 16, 2016 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Twitter has introduced its #Promoted Stickers campaign, with Pepsi as its first customer. Introducing Promoted #Stickers A fun way to express your brand and engage with consumers! https://t.co/wIIDHAC0KK pic.twitter.com/usc4HRwrPU— Twitter Advertising...
Aug 12, 2016 | CPG, Mobile
Persil has teamed up with mobile dry cleaning service ZipJet, as its owner Unilever continues to expand into mobile commerce. ZipJet was founded in 2014 in Germany, and currently operates in three European cities- Berlin, London and Dublin. The company forges...
