Aug 11, 2016 | CPG, Facebook marketing, Social media
Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook. The ‘Pure Potential’ ad campaign, created by Young & Shand saw photos recreated in a cocktail...
Aug 8, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising
Nestle has opened a digital lab inside SalesForce’s New York office for its water brands, becoming the first brand to intagrate with the CRM giant in this way. The “consumer engagement center” is aimed at improving personalised consumer digital...
Jul 21, 2016 | Australia and New Zealand, CPG, Social media
Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a “Create Your Taste” campaign that resulted in a number of highly offensive burger names appearing on its official site. The ‘Create Your Taste’ contest asked fans of the...
Jul 20, 2016 | CPG, E-commerce and E-retailing, Unilever - Research, tips and news for marketers
Dollar Shave Club, the firm that shook up the men’s shaving industry, has been bought by FMCG giant Unilever for a reported $1bn. Neither Dollar Shave Club nor Unilever disclosed terms of the deal, but two sources familiar with the matter who were not authorized...
Jul 19, 2016 | CPG, Mobile
Beauty brand L’oreal has laucnch a new emoji keyboard that lets mobile users share styles in a single symbol. The Beaumoji keyboard includes 130 emojis from its extensive brand portfolio, which includes Urban Decay, Nyx, Giorgio Armani Beauty, and Essie. The...
Jul 14, 2016 | CPG, FMCG digital marketing food and beverages, Regulation
The global consumer product industry is failing to prioritise security and privacy and is at risk of losing a maximum of $320 billion due to General Data Protection Regulation (GDPR) penalties. Research finds firms are placing increasing emphasis on customer insights...
Jul 5, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media
Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.
Jul 5, 2016 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles. Brau Union brewery hired ad firm YOC to create the understitial vertical video ad. The mobile advertising format enables the full screen display of moving image content in...
Jul 5, 2016 | CPG, FMCG digital marketing food and beverages, Social media
At the end of last year coffee brand Nescafe made the surprising decision to move its entire global and local sites to Tumblr. This case study looks at how the Nestle-owned brand has fared in the following six months. Nescafe was the first global brand to move all...
Jul 4, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
In partnership with Mindshare and Unilever, YOC is launching a campaign series with its inline video ad. The mobile advertising format developed by YOC contains the Video Ad Serving Template tag (VAST), making mobile campaigns more transparent and improving...
Jun 27, 2016 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever’s Chief Marketing Officer Keith Weed was at Cannes this year to discuss how consumers engage brands that challenge stereotypes and take up strong corporate social responsibility issues. In his keynote Cannes Lions 2016 seminar “The Future of Brands,”...
Jun 27, 2016 | CPG, India, Online advertising, Online video
This social media video for Ariel washing Powder was hailed by Facebook’s Sheryl Sandberg as “one of the most powerful” she’d ever seen. The Indian ad campaign encouraged men to do their fair share of housework. Case study summary • Video and social...
Jun 20, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile
Domino’s has been forced to pull out of a T-Mobile’s promotion offering its customers free pizza via its new customer rewards app, after the pizza firm couldn’t cope with the increase in order volume. The T-Mobile Tuesdays app, which launched earlier this month,...
Jun 13, 2016 | CPG, Facebook marketing, Online advertising, Online video, Viral and buyrals
Kleenex has continued its ‘someone needs someone’ ad campaign with this heart-warming Facebook video ad showing one 11-year old girl’s dedication towards helping dogs find homes. See why it’s our viral of the week below… This video is part of the larger “Someone Needs...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
May 25, 2016 | CPG, FMCG digital marketing food and beverages, Online video
Red Bull is partnering Go Pro in a deal that will see the energy drink brand use the POV camera at more than 1,800 Red Bull events in the next few years. The multi-year, global partnership which will include content production, distribution, cross-promotion and...
May 24, 2016 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever’s chief marketing officer Keith Weed has said that ad blocking has come about because people find digital advertising irritating, and so advertisers and agencies need to rethink how they communicate with consumers on mobile devices. Speaking to CNBCs anchor...
May 23, 2016 | CPG, Facebook marketing, Social media, Viral and buyrals
Last week, a mother’s video clip showing her hilarious reaction to trying on a Chewbacca mask became the most watched Facebook Live video ever. Kohl’s, the US supermarket that sold the toy, quickly made a follow up video, showing how brands need to react...
May 23, 2016 | China, CPG, FMCG digital marketing food and beverages, Mobile
Chinese internet giant Baidu and KFC have teamed up to launch a concept store in Shanghai that uses conversational robots as servers. Called ‘KFC Original+’ the restaurant will demonstrate the voice interaction, smart food-ordering and holographic...
May 18, 2016 | CPG, FMCG digital marketing food and beverages, Regulation, UK
The BBC and UK government are facing and online backlash after it was revealed the broadcaster is to delete 11,000 online recipes. The move means that recipes by popular TV chefs such as Nigella Lawson, James Martin and Mary Berry will be removed from the BBC website....