Feb 4, 2016 | CPG, FMCG digital marketing food and beverages, Social media, Viral and buyrals
Cadbury has picked Patrick McBride, a firefighter from Liverpool, to be its Milk Tray Man, beating off more than 20,000 hopefuls after an online campaign. Our new hero lands in true #NewMilkTrayMan style… https://t.co/mAz9ZA9ToN— Cadbury UK (@CadburyUK)...
Feb 4, 2016 | CPG, FMCG digital marketing food and beverages, Social media
Pizza Hut is delivering golden pizzas to celebrate the Superbowl, which marks its 50th anniversary this year. It's pizza. It's gold. For your chance to win: https://t.co/KUT82bwzA2Rules: https://t.co/WzgV5GBE3L #GoldenPizzahttps://t.co/n0fz01w7sP— Pizza...
Feb 3, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video
Pedigree is once again running a ‘Puppy Bowl’ match ahead of this years Superbowl, this year expanding into virtual reality to get a ‘dog’s eye-view of the match. The pet food brand is also running a video series, “What Does it Take to be a Puppy Bowl Puppy?” features...
Jan 27, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Twitter’s short form video sharing platform Vine celebrated its third birthday this week. The company says that over 200 million people watch Vine videos (either on mobile or on the web) each month. Vine has curated the most-watched ( or ‘looped’ as...
Jan 26, 2016 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Knorr has teamed up with TV show Come Dine With Me as part of a £2.7m brand refresh, that will see the stock cubes adopt ‘thermally reactive’ poster technology. The Unilever brand will run TV idents will be shown during episodes of the popular Channel 4 show and the...
Jan 26, 2016 | CPG, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Axe has finally moved on from its ‘babe-magnet’ advertising message and launched a global spot that’s not about attracting women at all. See why it’s our video viral of the week below… The new ads mark its first under a new agency, switching...
Jan 25, 2016 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
In another innovative use of ‘Internet of Things’ technology, Richmond Sausages launched a new campaign in the UK, helping to fuel family bonds with a microchip tracking device for childrens’ toys. Centered around a TV and YouTube video, the brand’s positioning...
Jan 7, 2016 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy. The pool, which blocked a busy bridge crossing, was broadcast live on...
Dec 21, 2015 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special...
Dec 17, 2015 | CPG, FMCG digital marketing food and beverages, Social media
A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK (IAB) reveals. Coca-Cola and Nike are leading the way in social media marketing, but the industry thinks the medium is a “teenager that still...
Nov 25, 2015 | CPG, Facebook marketing, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
What would you do on your first day in an incredibly hot office? This viral from Unilever, in collaboration with Upworthy, helped to highlight global warming with a smart marketing stunt that got people sharing on Facebook in droves. See why its our video viral of the...
Nov 24, 2015 | CPG, Online video, Viral and buyrals
Straight from out of left field, Loctite’s first-ever Super Bowl ad succeeded in getting people to talk about the brand. The 52-year old glue brand spent its entire annual budget on one Super Bowl commercial- priced at $4.5m for a 30 second slot. This case study...
Nov 24, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
At the 2015 Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that...
Nov 24, 2015 | CPG, Online advertising, Online video, Viral and buyrals
This tale of a disabled puppy and his relationship with his owner, took the social web by storm, building a huge new Facebook following for Kleenex. The Kimberly-Clark tissues brand posted a Facebook video featuring Chance, a dog with a disability. The short...
Nov 23, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Viral and buyrals
Cadbury’s is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box. London based creative agency Gravity Road has been appointed by global food and beverage conglomerate...
Nov 19, 2015 | Content marketing, CPG, FMCG digital marketing food and beverages, Regulation, Social media
Britvic has been forced to drop its latest campaign in partnership with former Made in Chelsea star Millie Mackintosh after the soft drinks company failed to identify them as adverts. AMERICAN DINERS x CLASSIC FRENCH CUISINE = AMAZING burgers @lebunUK. The first...
Nov 18, 2015 | CPG, Online advertising, Online video, Viral and buyrals
In July 2015, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign. Purina wanted to take a different approach to the traditional dog food commercial,...
Nov 17, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer. Tweet ‘Marble’ +...
Nov 11, 2015 | CPG, Online video, USA, Viral and buyrals
Mars-owned cat treat brand Temptations has launched a #SaySorry campaign for the sake of grumpy cats dress up for the festive season. See why it’s our video viral of the week below… Accompanied by Elton John’s ‘Sorry Seems to be the Hardest Word’, the...
Nov 10, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Unilever’s Marmite has launched a personalisation campaign similar to Coca-Cola’s in order “to tap into the growing demand for personalised products”. Consumers can personalise classic 250g Marmite jars with theirs or someone else’s name. The personalised jars will be...
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