Sep 26, 2014 | CPG, Mobile, Online advertising, Unilever - Research, tips and news for marketers
Unilever has become the first brand to use a new global planning tool from WPP, designed to provide monitor cross-device consumer behaviour and media consumption. The global planning tool developed by mobile marketing agency Joule, created to The mFluence tool,...
Sep 26, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme… and a powerful anti-drink drive message. See why it’s our video viral of the week below. The new YouTube ad,...
Sep 24, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Budweiser is testing a Facebook campaign letting fans send vouchers for free Bud Lights to people celebrating special occasions. The program is currently being trialed in Denver and Chicago, and Facebook worked with Anheuser-Busch on its new promotion. The ‘Bud Light...
Sep 23, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Nearly 9 in 10 online shoppers (89%) visit brands’ websites during the purchase journey, with brands potentially missing out by not providing a direct purchase option, according to new research. The new report by Digital River urges brands to embrace online and go...
Sep 22, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Search engine marketing, Social media
How do you measure success in a digital campaign? Getting more YouTube fans, Facebook likes or newsletter sign ups is all well and good, but do these actually translate to more sales and justify the initial spend? We look back at some of the best food campaigns of the past year that show how digital success translates into real world cash.
Sep 22, 2014 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Online video
Procter & Gamble has embarked on a large scale talent-scouting mission to reduce its video ad production costs, even placing an ad on the NASA website to seeking fresh ideas. The post on the NASA site explains that P&G is seeking “a new way to produce...
Sep 12, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. See why it’s our video viral of the week below… By tweeting @Walkers_busstop, along...
Sep 10, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, according to new research which has identified the six types of social media user. The study, conducted by...
Sep 9, 2014 | CPG, E-commerce and E-retailing, Social media, Twitter marketing
Twitter has expanded into ecommerce a new ‘buy’ option that will appear alongside a brand’s tweet. Watch this video from Twitter explaining how the service works below: The service will be initially launched as a test with a “small percentage...
Sep 3, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Search engine marketing
The number of eCoupons redeemed will nearly double over the next three years, rising from 16 billion this year to more than 31 billion in 2019, according to a new report. The report, eCoupons: Market Trends & Market Dynamics 2014-2019 from Juniper...
Sep 2, 2014 | CPG, Mobile, Online video, Social media
With Instagram’s new Hyperlapse app over a week old, some brand have already started tinkering with the new video tool. We round-up 6 of the best branded uses of the new format that looks set to rival Vine as the next big thing in bite sized video. The app, currently...
Aug 27, 2014 | Content marketing, CPG, Online video
To coincide with the back to school season, clothing brand PacSun has released a four-video series in partnership with a popular YouTube fashion channel. See why it’s our video viral of the week below. The brand is using content created by selected uploaders from...
Aug 21, 2014 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays. The brand, known as Lynx in the UK, released two...
Aug 20, 2014 | CPG, FMCG digital marketing food and beverages, Search engine marketing, Social media, UK
Greggs has been embarrassed after a crude spoof of its logo started appearing on a prominent Google search result- but the UK bakery chain managed to turn the situation to its advantage via some good humoured and timely social media management. The company’s logo,...
Aug 19, 2014 | CPG, Digital marketing skills, Mobile, Online advertising
This chart shows the projects that Chief Information Officers and Chief Marketing Officers take responsibility for within different organisations. Mobile apps are the most evenly split between job roles with 74% of CMOs taking responsibility and 86% of CIOs....
Aug 19, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign’s hashtag...
Aug 19, 2014 | CPG, FMCG digital marketing food and beverages, Social media
Potato chip brand Lay’s brand has launched a new campaign in New York City in partnership with Uber, which could hold some clues about how marketers will adopt sampling to the digital age. The PepsiCo’s brand usd Uber’s courier service to pass out free...
Aug 19, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Fanta is using 6 second video platform Vine to create a weekly digital comedy series, “Fanta For The Funny,” aimed at teenagers and young adults. View the first episode below: CollegeHumor's Favorite Funny Videos The Coca-Cola owned firm is investing...
Aug 18, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Social media
Snapchat claims users send over 700 million photos and videos on a daily basis- and many big brands are now signing up to the self-destructing photo sharing app. But should your brand invest in this highly-personal youth oriented platform? Flightpath has provided an...
Aug 13, 2014 | CPG, Marketing through gaming, Unilever - Research, tips and news for marketers
To promote its new line of Persil’s Dual Action liquid capsules Unilever worked with AdLabs to create a fun alternative to the usual captcha verification screens. To pass security, Persil are asking users to prove they’re human by dragging stain-removing microgranules...
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