Aug 11, 2014 | CPG, Digital marketing skills, FMCG digital marketing food and beverages
FMCG giant Mondelez, owner of brands such as Cadbury’s, Philadelphia and Oreo has scrapped its traditional Chief Marketing Officer position for a new wider-reaching role that includes global strategy and research and development. Under the move, CMO Mary Beth...
Aug 7, 2014 | CPG, Online advertising, Online video
Colgate-Palmolive are the latest firm where FMCG digital marketing creative agencies are facing a mainstream challenge to their businesses from hot creative talent on YouTube channels. Whatever type of marketing you do, this could impact your business. The FMCG giant...
Aug 5, 2014 | CPG, Digital marketing skills, FMCG digital marketing food and beverages
P&G is to sell more than half of its brands as the FMCG giant behind Gillette, Pampers, Old Spice and Tide looks to focus on its core brands in a cost cutting shift to “more efficient digital media”. The move will see P&G focus on 70 to 80 “core strategic”...
Jul 24, 2014 | CPG, Unilever - Research, tips and news for marketers
Unilever has released five different briefs on the theme of “Internet of Things” through its Unilever Foundry program. The program provides a means for innovative start-ups to collaborate directly with the company to trial and pilot new technologies. The...
Jul 17, 2014 | CPG, Email marketing, FMCG digital marketing food and beverages, Social media
Consumers only actually have five ‘Best Friend Brand’ companies, from which we’ll repeatedly open emails and buy products from. In line with this ‘Best Friend Brand’ trend, more than 70% of those consumers questioned said they would be more likely to make a purchase...
Jul 15, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Nestle has launched “The Pod” a social media hub letting Nescafe fans share actions for virtual and real rewards. The move forms part of Nescafe’s new “REDvolution” marketing strategy; a modernisation of the Nescafe brand worldwide in a bid to to reach discerning,...
Jul 14, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’. Watch this recent promo video for Heineken’s cites...
Jul 11, 2014 | CPG, Mobile
Adidas has launched its $199 Fit Smart wristband that differentiates from a crowded wearable tech market itself by acting as a personal trainer. Watch this promo video below: The MiCoach device has a heart-rate monitor that can determine whether a user is overexerting...
Jul 10, 2014 | CPG, Online video, Social media
Back in June 2014, Unilever’s Dove hosted a debate on beauty at Selfridges flagship Oxford Street store that was be broadcast live on Google+ via a promoted post, as part of its “campaign for real beauty” activity. View part of the debate here: The...
Jul 9, 2014 | CPG, Online advertising
Most senior marketers expect digital to dominate their budgets within the next five years, but most fear they will not be prepared for the impact this will have on the industry and their roles, according to new research. The study, from Accenture, found that a...
Jul 9, 2014 | Brazil, CPG, FMCG digital marketing food and beverages, Germany, Social media, Twitter marketing, Viral and buyrals
Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation. This YouTube ad for a German Radio station summed up the night: The game attracted a staggering 35.6...
Jul 9, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Last month, Unilever’s fabric conditioner brand Comfort launched a short film targeted at moms, taking a gritty and emotional look at the role of two mothers with very different sons. See why its out video viral of the week below… The film features two mothers talking...
Jul 8, 2014 | CPG, Online video, Viral and buyrals
Who knew a party to celebrate a girl’s first period would be so awkward? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. See why it’s our video viral of the week below… The HelloFlo service works by encouraging its...
Jul 1, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing, UK
Nando’s currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks, according to a UK-based study. The study, from eDigitalResearch, indicates that Nando’s have nearly 3million followers on Facebook...
Jul 1, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Over an eight-day period in November, Ben and Jerry’s posted four sponsored images on Instagram featuring its ice cream in a carton, in a cone and even as a vision in the clouds. Ads were targeted to users age 18–35 in the U.S. This case study looks at how the...
Jul 1, 2014 | CPG, FMCG digital marketing food and beverages, Social media
Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours. The ‘tumblog’,...
Jun 30, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever, Coca-Cola, WPP and BBDO Worldwide have been named the most effective marketers in the world, according to Effie Worldwide. Unilever was awarded with the title ‘most effective marketer’ for the third consecutive year, while WPP also scored a three-peat for...
Jun 23, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Coca-Cola unveiled a 3,015-square-metre flag made up of more than 200,000 user-provided photos collected through social media. See why it’s our video viral of the week below… The flag will fly at Coca-Cola’s hospitality venues at the World Cup and be...
Jun 23, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Unilever’s CMO shares his views about the ongoing digital revolution, the importance of training to strengthen the skills of marketers, and the new approaches for finding agency partners with the right talent. Having led Unilever’s massive shift to become...
Jun 20, 2014 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever’s chief marketing and communications officer Keith Weed spoke on day five of the Cannes Lions festival discussing the new digital challenges facing traditional brands. Watch highlights from the event here, also featuring Astrophysicist Neil Degrasse Tyson,...
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