Apr 25, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing, UK
Cooking brand Lurpak has launched a major digital and experiential campaign taking place at London’s Waterloo station, to promote its new Cook’s Range. Three celebrity food ambassadors will aim to inspire visitors to start their food adventure, sharing twists, tips...
Apr 24, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, USA
Here are the top digital marketing data and case studies that caught our eye. What clients want from their agencies: Mobile marketing ‘changing ad relationships’ The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies...
Apr 23, 2014 | Content marketing, CPG
Many UK organisations are fialing to get the most out of their online newsrooms, missing a trick in getting vital free ‘earned media’ exposure as a result, according to a new report. The study, from MyNewsDesk, found that the UK is falling behind the rest of the world...
Apr 22, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Social media, USA
Taco Bell has premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app. The ad launched at the beginning of the MTV Movie Awards on Sunday, going on sale for a limited time on May 1. The MTV Movie...
Apr 17, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Online ad revenue overtakes TV for first time in US US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to...
Apr 17, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Unilever is marking the 25th anniversary of its ice cream brand with a £13m marketing campaign, including an online competition. The campaign marks Unilever’s biggest marketing investment in its flagship brand to date, and spans TV, outdoor, digital and PR. Activity...
Apr 15, 2014 | CPG, Online advertising, USA
The local market can be a major factor for Americans under 35 in determining their brand loyalty, according to new research from Nielsen. Loyalty is highly coveted in today’s media world, particularly among Millennials—some of America’s most connected consumers. These...
Apr 10, 2014 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Twitter ads ‘get more clicks than Facebook’ -study Businesses spent twice as much on Facebook ads than Twitter ads last year, but Twitter ads produced better results, according to a new...
Apr 10, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Evian has continued its hugely successful dancing babies series with a new ad featuring Spider-Man, as the new superhero movie hits the cinemas. See why its our video viral of the week below… This new advert from mineral water company features street-dancing between...
Apr 8, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, USA
Amazon has launched a new barcode scanner device, called ‘dash’, that lets users scan and orders groceries from the comfort of their kitchen. Watch this promo video showing how the service works below: Launching as part of the online retail giant’s new ‘Fresh’ pantry...
Apr 8, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online video, USA
Vice Media has teamed up with production company FremantleMedia to launch ‘Munchies’ an online TV channel devoted to food, with a youth twist. The food platform features a raft of original video content, editorial features, articles, how-to guides, recipes and events....
Apr 3, 2014 | CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and case studies that caught our eye. 5 digital challenges for the Chief Marketing Officer More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition...
Apr 3, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Most Twitter users now follow a brand on the social network- but what drives real engagement with customers on a social network. This infographic from Twitter looks at why people follow brands and identifies major opportunity gaps waiting to be filled by brands that...
Apr 3, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Search engine marketing
Smart watches, flexible screens, geo-targeting and Google Glass – we know what the mid-term future looks like, and it couldn’t get more exciting. So why is the present such a mess for most brands when it comes to “mobile first marketing”? Danny...
Apr 2, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Nielsen has struck a global deal with Integral Ad Science who will power the ad viewability measurement within Nielsen Online Campaign Ratings, which currently provides demographic ratings for online ad campaigns. Integral Ad Science will now power viewability...
Apr 1, 2014 | Australia and New Zealand, Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Twitter marketing, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best...
Mar 28, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Brand loyalty trends: Internet searches ‘bigger influencer than TV ads’ Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to...
Mar 27, 2014 | CPG, FMCG digital marketing food and beverages, Social media
Nearly a quarter of companies (24%) in the consumer packaged goods sector claim that providing consistent customer experience is their top multi-channel concern, followed by the need to control consistency of their brand across all channels (23%), according to new...
Mar 25, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising
McDonald’s has appointed former Facebook client partner Lex Bradshaw-Zanger as its first European digital chief to accelerate the rollout of mobile and web-based services across the region. In his new role, Bradshaw-Zanger will introduce mobile payments across...
Mar 25, 2014 | CPG, Unilever - Research, tips and news for marketers
Unilever is embarking on a new programmatic mobile marketing drive in partnership with Brandtone. Watch a demonstration of how Brandtone works below: Brandtone Konnect from Brandtone on Vimeo. Unveiled at Mobile World Congress in Barcelona, the Konnect platform lets...
