Jan 22, 2014 | CPG, FMCG digital marketing food and beverages, USA
This chart shows the top food and cooking websites in the US by both unique monthly visitors and average time spent. During November 2013, All recipe and food sites saw around 86 million monthly visitors, with 25 minutes spent on these sites per month on average....
Jan 21, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising
Price and product range are consumers’ top complaints when it comes to retail websites, with rising expectations driving complaints, according to new research looking into the main reasons why websites are losing sales. The study, from Customer Experience Management...
Jan 17, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Social media
Coca-Cola has become the latest brand to use Apple’s iBeacon in retail, a new tool that that can track and guide shoppers in-store. Watch this demo of how ShopKick is using iBeacon in retail below: Coca-Cola is currently testing iBeacon a core part of its...
Jan 17, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns. Watch this video explaining how Mirriad’s digital product placement tool works...
Jan 17, 2014 | CPG, E-commerce and E-retailing, Social media
Burberry’s sales have risen sharply during 2013, crediting new marketing initiatives and improved social media ROI for the success. Like-for-like sales at the luxury clothing maker rose by 12% for the three months to 31 December, with its retail revenues...
Jan 16, 2014 | CPG, Online advertising, Online video
Sky has signed up more than 40 brands for the new Sky AdSmart targeted advertising service, as the broadcaster looks to transfer digital advertising’s real-time bidding techniques to the more traditional live TV format. Watch this presentation from agency...
Jan 16, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing, USA
Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.
Jan 16, 2014 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. The marketing technology landscape in one (huge) infographic If more proof were needed that digital marketing is getting more complicated, this infographic from the Chief Marketing...
Jan 15, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising
People exposed to healthy ‘primes’, such as healthy images and words, are more able resist unhealthy snacks later in the day, new research by Cass marketing expert Professor Paul Connell suggests. The research demonstrates that these ‘primes’ subconsciously activate...
Jan 15, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, USA
Two-fifths of Americans (41%) visited food and cooking websites in November, up 2 million unique visitors from October, during the seasonal peak in activity for these sites, according to a new report looking into the top 10 food and cooking sites in the US. The...
Jan 10, 2014 | Content marketing, CPG, Facebook marketing, Mobile, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
Samsung has been named as the social brand of the year according to Unruly after amassing 7.3 million shares of its videos. The brand rose seven places from last year to take the top spot, while Geico came in second with 4.9 million shares, ahead of Dove at 4.5...
Jan 9, 2014 | CPG, FMCG digital marketing food and beverages
Technology firm 3D Systems has unveiled two new 3D printers capable of printing food, which the company says will enhance creativity in professional kitchens. Watch this video from 3D Systems’ stand at CES 2014 here: Revealed at the CES show this week, the...
Jan 8, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Yahoo has updated its advertising formats, including a new range of mobile products and digital magazines for technology and food news, as the web portal continues to expand its mobile and content business. The new advertising products include a service to help...
Jan 7, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, USA
Two supermarket retailers in the US have started using the latest iPhone technology to guide shoppers around the store, sending them reminders, rewarding them for browsing certain items and offering deals. Watch this video explaining how the service works:...
Dec 19, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, USA
Amazon is planning to launch an online grocery shop called “Pantry,” mainly aimed at Amazon Prime members,according to news reports. The report, from USA today, claims that the Pantry service would offer items such as cleaning supplies, kitchen paper rolls, canned...
Dec 19, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put ‘mobile first’, Yahoo bought Tumblr and the web spying...
Dec 18, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest...
Dec 17, 2013 | CPG, Unilever - Research, tips and news for marketers
Unilever’s AXE is following up last year’s Apollo Super Bowl campaign with a 30-second television commercial during 2014’s finals. The company advised consumers to “follow Axe on Facebook and Twitter” in the days leading up to the Super Bowl for more...
Dec 17, 2013 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever announced the launch of Go Global, a program that aims to partner innovative digital companies which are ready for international expansion, with seven of Unilever’s global flagship brands. Unilever will contribute $100,000 in cash, mentorship and in-kind...
Dec 11, 2013 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising
Kit Kat has partnered with PlayCaptcha to use a new ad format that offers an games-based alternative to traditional ‘Captcha’ web verification forms. Captchas are a common security feature that require website visitors to rewrite distorted words to prove...
