Dec 4, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos – with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…
Dec 2, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
A ‘Sandwich Maker’ app on Facebook resulted in almost 8,000 people creating a new sandwich for high-street retailer Greggs. The campaign, created by digital marketing agency STEEL London, offered the chance for one lucky winner to have their sandwich made and sold in...
Nov 29, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
Big developments in mobile and social this month are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour. View out latest digital...
Nov 27, 2013 | CPG, FMCG digital marketing food and beverages, USA
This shows the consumers who are least loyal to snack brands. Over the period, Europe came out on top as the least loyal to snack brands , with 46% switching brands regularly.The Middle East and Africa stay the most loyal to their snack brands with only 32% of the...
Nov 26, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
Twitter’s new 6-second Vine video platform proved a big hit this year. We look back at some of the best, starting with Lowes’ ingenious visual tips that make DIY seem fun (well…almost). If used correctly, Vine offers a quick yet extremely effective way for...
Nov 22, 2013 | CPG, FMCG digital marketing food and beverages, Online video, Social media, Unilever - Research, tips and news for marketers
Unilever has launched ‘Project Sunlight’, a new initiative to motivate millions of people to adopt more sustainable lifestyles, in the company’s biggest consumer-facing brand campaign to date. The initiative launched on 20th November (Universal Children’s Day), in...
Nov 21, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
Alcohol brand Lambrini has introduced a free Bodyguard App as part of a nationwide campaign to encourage responsible drinking. The virtual Bodyguard is a free-to-download application for Android and iPhone users, which has a range of functions including an alcohol...
Nov 21, 2013 | CPG, FMCG digital marketing food and beverages
Energy drink Gatorade has embarked on a new campaign in Italy, offering a free online fitness program to consumers. DLV BBDO Milan created a Gatorade-sponsored training platform which offered a free social training service online. With the ‘Smash your limits’...
Nov 20, 2013 | CPG, Facebook marketing, Social media
This chart shows the top branded Instagram accounts whose content has been shared on social networking sites other than Instagram. MTV created the most shareable photos on Instagram with over 134 million shares, almost double it’s closest competitor the NBA...
Nov 20, 2013 | CPG, FMCG digital marketing food and beverages, Online video
With the help of an innovative laser-print technique, Fyffes managed to print six different comics on banana skins. This case study looks at how the fruit brand managed to get kids to ditch sweets for bananas. Children in industrialized nations are eating too much...
Nov 19, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, UK
How effective are loyalty programs in getting customers to stick with your brand? This research from Nielsen looks at snack and mobile brands across the globe which regions have the most loyal customers. Standing out in a world of choice isn’t easy. Earning consumer...
Nov 12, 2013 | CPG, FMCG digital marketing food and beverages, Twitter marketing, Viral and buyrals
Kellogg’s has been forced to apologise after offering to exchange retweets for breakfasts for vulnerable children.
Nov 7, 2013 | CPG, FMCG digital marketing food and beverages, Search engine marketing, USA, Viral and buyrals
To keep up with the US tradition of toilet papering your house on Halloween, snack brand Cheetos teamed with Google maps and Street View to recreate the experience online (without risking vandalism charges). See why its out viral of the week below… The brand, owned by...
Nov 6, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, USA
Pepsi is running a YouTube series capturing the life of an old man with seemingly supernatural basketball skills, attracting nearly 40 million views with brand engagement that extends far beyond a 30-second TV commercial. See why the latest installment is our video...
Nov 4, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
Google has revealed the latest version of its Android operating system, named after the Nestle chocolate brand KitKat, as part of the launch of its Nexus 5 smartphone. Watch the promo video here: The handset is billed as “the slimmest and fastest” Nexus...
Nov 1, 2013 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo,...
Oct 31, 2013 | CPG, Facebook marketing, Online video, Social media
Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data. The study, from marketing technology company Unruly, found that more than 80 different brands – including Samsung, Nike, BMW, Disney, General Electric...
Oct 31, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
US snack brand Diamond has launched an engaging (but also bizarre) campaign “Diamond Nut Fantasies”. Recognizing that the average cook rarely get the praise and appreciation they deserve, this series of YouTube spots plays with the idea that baking them a...
Oct 29, 2013 | CPG, Mobile, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
As Halloween approaches, Procter and Gamble’s detergent brand Tide has features in a series on horror movie parodies using Twitter’s 6-second Vine video format. The Halloween-themed Vine spots feature is featuring in digital out-of-home ads in 11 markets; they run...
Oct 29, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, UK, Viral and buyrals
Yorkshire Tea has taken to YouTube, with an epic song celebrating the virtues of the old fashioned cuppa, incorporating zombies, brass bands and even the odd Skyrim reference. See why it’s our video viral of the week below… The advert imitates Old Spice’s...
