McVitie’s launches ‘Sweeter Together’ campaign on Facebook
McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.
Matt Damon teams with Stella Artois and Water.org in hidden camera stunt
A social experiment stunt, conducted by Stella Artois and Matt Damon’s water.org, illustrates the way so many of us take water – a basic human necessity – for granted.
Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’
Vodka brand Absolut has launched a film ‘the vodka with nothing to hide’ to prove ust how transparent things are in Åhus, Sweden and features employees totally in the nude.
Top Facebook videos of 2017: A year in review
2017 was a booming year for video content on Facebook. In this article, , Socialbakers details how companies tapped into the format and review the top Facebook videos published across the fashion, retail, and FMCG industries.
Nespresso crowdsources video about “difference women can make”
Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make.
Doritos suffers social media backlash for ‘lady-friendly’ crisps
Doritos has announced plans for crisps specially designed for women… and suffered a social media backlash as a result.
Unilever’s Dollar Shave Club launches in the UK
Dollar Shave Club, the Unilever-owned men’s grooming subscription service, has launched in the UK.
Nielsen Brandbank makes pack images ‘more mobile friendly’
As online plays a bigger part in grocery shopping, Nielsen Brandbank has launched a service to help brands and retailers drive and improve the m-commerce experience by making product images more mobile friendly.
Budweiser targets ‘Dry January’ Brits with Prohibition alcohol-free beer campaign
Budweiser Prohibition has launched a new campaign to give alcohol-free beer to the UK this January, to help Brits drink smart this year.
YouTube faces vlogger backlash on tighter ad rules
Google has courted controversy after introducing new YouTube rules that would stop ads on channels that get less than 4,000 viewing hours a year.
Butter brand debuts Super Bowl “farm challenges”
Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.
Irn-Bru recipe change sparks social media storm
Irn-Bru has been forced to respond to social media storm with week after it was revealed that the soft drink brand was changing its recipe, with the sugar content halved and artificial sweeteners added.
MediaCom develops automated outdoor campaign ads with Innocent drinks
Media agency MediaCom is launching an automated trading desk for digitally out-of-home ads, with innocent drinks the first brand to sign up.
Top email Christmas campaigns: Aldi and Asda lead the way
Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising and marketing, according to new research.
The year in review: 17 biggest digital trends of 2017
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.
Budweiser runs digital Christmas campaign for new alcohol free beer ‘Prohibition’
New alcohol-free beer, Budweiser Prohibition, will front a major ad campaign centred on the nation getting home safely for Christmas, with a large digital push.
Top 25 virals of 2017: Pranks, personalisation and politics
From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…
Mars creates 4 ‘bite-sized’ horror films to promote candy brands
Mars and Fox have teamed up to create four “Bite Size Horror” spots to celebrate Halloween.
Bake Off finale: Which sponsors fared best?
With the Great British Bake Off winner revealed, Hitwise releases data crowning Lyles Golden Syrup to be the winning sponsor of this series, as data shows searches for the brand have increased 46% since the show began.
Eggo creates Stranger Things ‘spoiler blocker’ Chrome extension
Kellogg’s waffle brand Eggo’s is running a promotion tied in with the launch of hit Netflix show Stranger Things 2, which features the brand.
