Mar 17, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online video
Twitch has launched a new channel featuring 24/7 cooking content on Twitch Creative. To celebrate the new offering, Twitch is running marathon of all 201 classic episodes of American Chef Julia Child on the new Twitch Food channel. The Amazon-owned live-streaming...
Mar 16, 2016 | Marketing through gaming
Sony has revealed that its virtual reality headset will cost $399, significantly cheaper than rivals Oculus Rift and HTC Vive. Although the PlayStation VR is seen as being less advanced than its two rivals, many experts think it will outsell them. The price point...
Mar 14, 2016 | Marketing through gaming, Online video
BBC Click has broadcast a fully 360-degree edition of its programme, viewable either on VR devices or via a simple web browser. The show focuses on Cern’s Large Hadron Collider, and aired on Saturday 12 March. The episode was shot with 360-degree cameras. An...
Mar 4, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
Coca-Cola has revamped the cardboard packaging of its 12 packs so they can transform into a virtual reality headset that holds a smartphone. While the packaging hasn’t yet hit stores, VR is something the company has been working on for a while. Nick Felder,...
Mar 3, 2016 | China, Marketing through gaming, Mobile
Mobile monitoring firm App Annie has revealed the top 52 app publishers of 2015- reserved for the top earners from the iOS App Store and Google Play Store. Year over year, there is general see consistency across the App Annie top 10, and this year was no exception....
Mar 2, 2016 | Marketing through gaming
Microsoft HoloLens, the company’s highly anticipated augmented-reality headgear finally has an official ship date: March 30th. A full, standalone Windows 10 device, HoloLens combines the wearer’s real world with a virtual one. It uses a combination of HD...
Feb 22, 2016 | Facebook marketing, Marketing through gaming, Mobile, Social media
Mark Zuckerberg made a surprise appearance at Samsung’s Mobile World Congress event, touting the rise of virtual reality and Facebook’s new social VR team. Appearing on stage as the audience removed their VR helmets after a Samsung demo (see video captured above),...
Feb 3, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video
Pedigree is once again running a ‘Puppy Bowl’ match ahead of this years Superbowl, this year expanding into virtual reality to get a ‘dog’s eye-view of the match. The pet food brand is also running a video series, “What Does it Take to be a Puppy Bowl Puppy?” features...
Jan 28, 2016 | Marketing through gaming
20 years on from a computer beating a chess champion, artificial intelligence now looks to have finally mastered the board game Go. In a major breakthrough, a computing system developed by Google researchers in the UK has beaten a top human player at the game of Go,...
Jan 18, 2016 | Marketing through gaming, Mobile
Channel 4 has announced three games that it will publish in the first quarter of 2016 on its new publishing arm, All 4 Games. Fire Fu, Super Arc Light, and Apestorm: Full Bananas will be released this quarter on Android and iOS under Channel 4’s new publishing arm,...
Jan 12, 2016 | Marketing through gaming
UK theme park Alton Towers is opening a virtual reality rollercoaster dubbed Galactica, combines a physical ride with virtual reality. Several virtual-reality recordings simulate rollercoaster rides, but Alton Towers said Galactica would combine the two experiences...
Jan 8, 2016 | Marketing through gaming
Oculus VR founder Palmer Luckey has accepted blame for the backlask over the unexpected high price of the virtual reality headset. The device will cost $599 nearly double the much touted $350 price tag initiaslly put forward by Luckey at Oculus Connect in September....
Jan 7, 2016 | Marketing through gaming
Facebook has confirmed a March date for the consumer launch its Oculus Rift virtual reality headset, priced at a hefty $599 (plus shipping costs). #Rift is available to pre-order on https://t.co/aCMIQ8W4nZ ! https://t.co/iOOKI4rTEE pic.twitter.com/tIlWxoSZHw—...
Dec 21, 2015 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special...
Dec 21, 2015 | China, Marketing through gaming
Chinese internet giant Tencent has bought one of the world’s biggest biggest online games- League of Legends. In 2011 Chinese internet giant Tencent acquired a majority stake in League of Legends developer Riot Games, and now the company has acquired the rest of the...
Dec 16, 2015 | Marketing through gaming, Online advertising, Social media
With Facebook set to launch Oculus Rift early next year, the worlds on gaming and social media marketing are set to collide. Zuckerberg wants to move virtual reality beyond gaming and to an “immersive social experience”- one that could bring online brands...
Dec 9, 2015 | E-commerce and E-retailing, Marketing through gaming
Micrsoft has launched ‘The Mall, a new shopping platform for the Xbox One games platform that lets people “try on” their favourite outfit. It allows users to select a garment and try it on through Microsoft’s Kinect motion tracking camera and The Mall’s virtual...
Dec 2, 2015 | Marketing through gaming
Samsung’s Gear VR headset has gone on sale in its online store, launching with a virtual reality web browser. The technology giant’s virtual reality (VR) headset is the result of a partnership with Facebook-owned VR firm Oculus, and Gear VR is one of the first...
Nov 26, 2015 | E-commerce and E-retailing, Marketing through gaming
Following the success of last year’s Christmas Shopper Simulator, UK retailer GAME has launched a sequel to its popular sim game. The free promotional game was an unlikely winner of Christmas in 2014, rivaling festive heavy-hitters like the John Lewis Christmas ad in...
Nov 24, 2015 | Marketing through gaming, Mobile
Disney has teamed up with Google to launch a new virtual reality experience on Google Cardboard, ahead of the premiere of ‘Star Wars Episode VII: The Force Awakens ‘in Cinemas next month. On December 2nd, Disney will release a serialised VR experience designed for...
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