Nov 2, 2015 | Marketing through gaming, Mobile
Nintendo has announced its first smartphone ‘game’, but delayed its launch from the end of the year until next March. As some predicted, it was not a Super Mario game, but “Miitomo”, an app in which players create their own avatars to talk to...
Oct 2, 2015 | Content marketing, Marketing through gaming, Mobile
Popular trivia app Quiz Up is being turned into a primetime TV show in the US, pitching viewers against studio contestants. Since its launch, the app the that has earned its scored its creator more than $22 million in venture capital funding after a stratospherically...
Sep 29, 2015 | Marketing through gaming
The popular video bloggr Felix Kjellberg, otherwise known as PewDiePie, has launched his own mobile game: Legend of the Brofist. Released for Android and for iOS, the game stars a pixellated version of Kjellberg as well as fellow YouTube gamers including...
Sep 15, 2015 | Facebook marketing, Marketing through gaming, Mobile, Social media
Advertisers globally are spending nearly four times more on Facebook mobile app ads than last year, used to promote mobile apps from Google Play and Apple app stores. The research, from Kenshoo, also indicates that app installs from the mobile app ads increased by...
Sep 11, 2015 | Australia and New Zealand, CPG, FMCG digital marketing food and beverages, Marketing through gaming
Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones. Users will have to assemble it themselves, although this will only require scissors, a ‘butter...
Aug 27, 2015 | Marketing through gaming
YouTube has launched its standalone video streaming app and website, as the Google-owned firm looks to take on Amazon’s Twitch in the growing gaming audience sector. The service, called ‘YouTube Gaming’ is a dedicated app and website focusing exclusively on gaming...
Aug 26, 2015 | Marketing through gaming, Regulation
Two popular free-to play kids games, Moshi Monsters and Bin Weevils, have been forced to alter their in-game messaging after the ASA ruled the wording was “direct exhortations to buy a membership package”. Moshi Monsters was critised for a game level that, while open...
Aug 5, 2015 | Marketing through gaming, Mobile
Endemol Shine UK has launched an official app based on BBC Two’s quick fire quiz show Two Tribes, with host Richard Osman providing the voiceover. The official quiz game app is available to download from Android and iOs now, enabling fans to put their general...
Jul 30, 2015 | Marketing through gaming, Mobile
Rovio has launched Angry Birds 2, the follow up to the hugely successful mobile game. But the Finnish firm is under-fire for a new in-app purchases system. Early user reviews have been mixed, in large part because of a new life system that encourages users to make...
Jul 24, 2015 | Marketing through gaming
Roald Dahls’s book The Twits is being turned into an app as part of a major rebranding of the late author’s work. The ‘Twit of Miss’ game was developed by Penguin Random House Children’s and the Roald Dahl Literary Estate in conjunction with with Aardman Digital....
Jul 9, 2015 | Marketing through gaming, Online video
YouTube’s most popular star earned $7m (£4.5m) in 2014, according to Swedish newspaper Expressen. Felix Kjellberg, 25, known to fans as PewDiePie, records himself playing video games and uploads his reactions online. He has 37 million followers on the...
Jun 18, 2015 | Marketing through gaming, Mobile, USA
US men use more apps, but Women spend longer on them, according to a new US study from Nielsen. The study found that while men’s monthly app usage was a bit higher than women (27.2 vs. 26.3 apps, respectively), female users lead the way in terms of time spent. Women...
Jun 15, 2015 | Marketing through gaming, Online video
Google is launching a dedicated gaming portal and app service to rival Amazon’s Twitch site. The ‘YouTube Gaming’ service works as a mobile app and and website that will focus on video game videos and live streams. In a blog post, the company said YouTube Games would...
Jun 15, 2015 | Marketing through gaming
Online game streaming site Twitch has launched Whisper, a private messaging feature that lets users share gaming tips. Whisper will let those in a Twitch chat create a secondary conversation that appears in the same window they’re currently in. You can start a private...
Jun 4, 2015 | China, E-commerce and E-retailing, Facebook marketing, India, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media
Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year’s global internet trends report from Mary Meeker. 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers Mary Meeker’s ‘Internet...
Jun 4, 2015 | Digital marketing skills, Marketing through gaming
Avonbourne College has won AOL UK’s YouBuild competition. The Bournemouth based girls Academy have created a website, which will help aspiring entrepreneurs in developing countries. YouBuild was a competition created to engage and inspire school children to...
Jun 3, 2015 | Marketing through gaming
Lego has launched a rival to popular video game Minecraft as the Danish Toy firm looks to cash in on the popularity of online creation games. Lego Worlds is now available via Steam for Windows PCs at £11.99 and lets players use virtual plastic bricks to construct and...
May 27, 2015 | Marketing through gaming, Online advertising, Online video, Social media, Twitter marketing
Sky 1 is using Vine to create micro games, designed to engage viewers of new hospital drama Critical. Are you ready for tonight's #Critical ? Test your precision by dropping Justin's headphones round his neck It’s the first time a broadcaster in the UK...
May 15, 2015 | Marketing through gaming, Online video
Open world construction game Minecraft has been named the most-uploaded game of all time on YouTube. More hours of the Microsoft–owned game have been uploaded than any other game, YouTube revealed as part of its ten year anniversary celebrations. YouTube...
May 15, 2015 | Marketing through gaming
Shares in King Digital have dipped by more than 10% as its hit game Candy Crush attracts less in-game purchases from players. The London-based game maker managed to beat investor expectations but warned that revenues for the current quarter would be “seasonally...
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