May 12, 2015 | Marketing through gaming, Mobile, Online advertising, Online video, Social media
Consumer attention spans are evolving as 86% of Brits multi-screen, meaning that brands need to adjust their ad experiences, according to new research. The study, from Microsoft, indicates that consumers’ attention spans are evolving in response to the rise of...
May 11, 2015 | Facebook marketing, Marketing through gaming
Facebook’s increased personalisation has led to a lack of diversity in the news and opinions appearing on people’s newsfeeds, according to a new report. The research, conducted by Facebook itself, examined whether the social network insulates members from diverse...
May 7, 2015 | Marketing through gaming
The Oculus Rift headset is set to go on sale in early 2016, potentially bringing the beginning of popular virtual reality with it. In a post published on the Oculus Blog, the team behind the Oculus Rift announced its first consumer virtual-reality headset will ship to...
Apr 17, 2015 | Marketing through gaming
With Facebook’s Oculus Rift set for a consumer launch later this year, big name film directors are already working on new virtual reality content, according to news reports. Directors including Stephen Spielberg, Jerry Zucker and Ridley Scott are reportedly involved...
Apr 10, 2015 | Marketing through gaming
World of Warcraft has introduced a currency into its online game, letting players trade in real money on the online fantasy game. The tokens, called WOW Tokens, went on sale at $20 a piece in real-world currency and for 30,000 gold coins when bought with in-game...
Apr 2, 2015 | Marketing through gaming, Mobile
Speed and simplicity top reasons for using apps, but one in five are installed and forgotten, according to new UK research. The study, suggests that Brits are a nation of ‘app-nesiacs’ according to new research Google has conducted with Ipsos. The survey of 1,200 UK...
Mar 31, 2015 | Content marketing, Marketing through gaming
Spotify has launched its first games console app for Sony PlayStations, letting gamers replace in-game music with their favourite playlists. The move means that even non-premium Spotify subscribers using the free, ad-supported tier can listen to their favourite...
Mar 18, 2015 | Marketing through gaming, Mobile
In a major move for gaming fans, Nintendo is working with Japanese developer DeNA to develop new games for smartphones. However, the Japanese gaming giant said that it will only make new games, so existing games built for other Nintendo platforms like the Wii U and...
Mar 5, 2015 | Marketing through gaming, Mobile, Online advertising, Online video
Crossy Road has made $10m in just over three months since the mobile game launched in November 2014, including $3m from in-game video advertisements. Developed in just six weeks by Hipster Whale, the aim for Crossy Road was not to make a lucrative game but a popular...
Mar 2, 2015 | Marketing through gaming, Mobile
Gaming firm Valve has partnered with Taiwanese smartphone and tablet maker HTC to make a virtual reality headset, in a bid to rival Facebook’s upcoming Oculus Rift device. HTC said that as the Vive is powered by SteamVR, plenty of games that use it will be available...
Feb 11, 2015 | Marketing through gaming
Coral has teamed up with performance marketing agency R.O.EYE to ramp up online presence and increase player numbers across its portfolio of betting and gaming brands. The agency will support Coral Interactive, the online division of betting provider Coral’s focus on...
Feb 3, 2015 | Marketing through gaming, Online advertising, Online video
Popular YouTube content creator PewDiePie has criticised Nintendo for its plan to take a cut of advertising revenue from “let’s play” videos featuring its games. Under the new ‘Creators Program’, Nintendo will shares revenue with the YouTubers. The...
Jan 26, 2015 | Marketing through gaming, Mobile
App monetisation and programmatic availability as the most prevalent goals for app developers and publishers, according to a new report. Millennial Media’s State of The Apps report is a global survey of application developers and publishers, seeking to get a pulse on...
Jan 21, 2015 | China, Marketing through gaming, Mobile
To raise awareness of the launch of Air France’s new Business cabins in Asia, Fred & Farid Shanghai created the first mobile game that allowed travellers to compete for an instant upgrade, just before boarding. The agency started by transforming the boarding...
Jan 19, 2015 | Marketing through gaming, Mobile
With mobile games proving big business, what exactly does it take to make it to some of the best game lists of the year? Ustwo, the developer behind indie smash hit Monument Valley, has provided a rare insight into the production costs, pricing strategies and sales...
Jan 9, 2015 | Marketing through gaming, Mobile
Daily downloads from the iOS App Store broke the 8m mark for the first time in November 2014, according to data from app marketing firm Fiksu. On average, 8.1m apps were downloaded each day, a 42 per cent increase on November 2013, driven by new iPhone ownership and a...
Dec 23, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue...
Dec 18, 2014 | Marketing through gaming
Key trends to check your 2015 plans against: • Facebook goes virtual reality: Social network’s acquisition of Oculus Rift hints that virtual reality could be the operating system of the future. • Gaming goes more mainstream: Minecraft bought by Microsoft, showing how...
Dec 15, 2014 | E-commerce and E-retailing, Marketing through gaming
Microsoft has started accepting payments made using bitcoins to add funds to Microsoft accounts that can then be spent on a variety of Microsoft services. The cash can be used to buy content such as games and videos on Xbox game consoles, add apps and services to...
Dec 4, 2014 | Marketing through gaming, Social media
PC gaming platform Steam has added a new feature that lets users watch their friends’ games with just one press of a button. Watch this video from IGN explaining how the service works: The Valve-owned company said the new ‘Steam Broadcasting’ platform is free to...
