Nov 17, 2014 | Marketing through gaming, Mobile
With the success of Angry Birds, Temple Run and Candy Crush Saga, mobile gaming has become big business for advertisers and game developers alike. But how can marketers tap into this highly tech savvy audience? New research looks into the digital habits of the gaming...
Nov 11, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Social media
Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy. Targeted at the Singapore...
Nov 10, 2014 | China, Content marketing, Marketing through gaming, Online video
Rovio has struck a partnership with the Digital Entertainment Business Division of Alibaba Group and introduce Angry Birds Stella to fans through Chinese Idols, broadcasted by Shanghai Media Group. Angry Birds Stella will be seen throughout the season Finals of...
Oct 20, 2014 | Marketing through gaming, Mobile
Google Play has significantly widened its lead over Apple’s App Store when it comes to app downloads, but Apple’s store still dominates app revenues, according to new research. App Annie reports that over 150 million apps were downloaded on Google Play...
Oct 8, 2014 | Marketing through gaming
Microsoft has revealed a prototype gaming system that turns any room into an interactive, augmented reality display. Watch a demo video showing Room Alive here: Called RoomAlive it uses projectors and depth cameras to work out the dimensions of a room so any surface...
Oct 6, 2014 | Marketing through gaming
Lexus is one of the first brands to use Oculus Rift virtual reality technology to promote its new NX car model. View the experience in action here: Teaming up with agency Amaze, the campaign provides and interactive consumer buying experience using revolutionary...
Oct 6, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Social media, UK
British beer brand Hobgoblin is running a live online gameshow to be streamed on Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune. Watch the promo video here: As part of the wider ‘Season of Mischief’ campaign, Wheel of Misfortune...
Oct 3, 2014 | Marketing through gaming, Mobile
Rovio is laying off 16% of its workforce as the Angry bird maker focuses on its games, media and consumer products businesses amid stalling growth. The Angry Birds maker is expected to let up to 130 members of staff based in Finland go in the face of planning to...
Oct 1, 2014 | Marketing through gaming
Angry Birds has lost nearly a quarter of its players over the last 22 months, as the mobile gaming giant looks to expand into movies and licensing deals. The latest figures from Finish game maker Rovio suggest that Angry Birds may have peaked in 2012, but it still has...
Sep 23, 2014 | Facebook marketing, Marketing through gaming
Oculus VR has upgraded its virtual reality headset prototype with higher resolution and built-in audio, marking the first major development since it was bought by Facebook for $2bn earlier this year. Watch this promo video from Oculus VR discussing the implications of...
Sep 18, 2014 | Marketing through gaming, Mobile, UK
There are now more women playing video games than men, driven by 25-44 year old women downloading free puzzle and trivia game apps, according to a new report. The research, from Internet Advertising Bureau UK (IAB) looked into the habits of the British game-playing...
Sep 16, 2014 | Marketing through gaming
Microsoft has bought Mojang, the maker of popular world creation game Minecraft, with the game’s creator leaving the company because he is a “nerd”, not a CEO. Watch this video from Bloomberg analysing the deal here: The deal will see Microsoft pay...
Sep 11, 2014 | Marketing through gaming
Microsoft is reportedly in discussions to buy Mojang, the Swedish games studio behind the multimillion-selling building game, Minecraft. Watch this video from Bloomberg looking into why Microsoft is interested in buying Minecraft. The Wall Street Journal cites a...
Sep 5, 2014 | Marketing through gaming, Mobile
Sony has launched its latest range of smartphones and tablets, capable of streaming PlayStation 4 games, as mobile and console gaming slowly begin to merge. Watch this promo video for the Z3 here: Owners of the new Z3 phone will be able to attach the new devices to an...
Sep 4, 2014 | Marketing through gaming, Mobile
Samsung has worked with Facebook-owned Oculus Rift to launch a virtual reality headset called Gear VR. Watch this launch video below: Working with the just launched Galaxy Note Edge, Gear VR features a removable front cover where curved smartphone slips in, acting as...
Aug 26, 2014 | Marketing through gaming, Regulation
Some of the biggest online gaming networks have been hit by hackers claiming to be linked to the jihadist group Islamic State, affecting Sony’s Playstation Network, Microsoft’s XBox Live, Blizzard’s Battle.net and Grinding Gear Games. The attack forced...
Aug 26, 2014 | E-commerce and E-retailing, Marketing through gaming, Online video, Social media
Amazon has bought gaming platform Twitch for $1bn, letting the online retail tap into the new phenomenon of social gaming. Watch this video from Bloomberg exploring the ramifications of the deal below: Twitch has earned the reputation for becoming the ‘YouTube of...
Aug 26, 2014 | Marketing through gaming, Mobile, USA
iPhone users in the US earn more and spend more time on apps than their Android counterparts, according to new research. The study, from comScore, found that the median iPhone app user earns $85,000 per year, which is 40% more than the median Android phone user with...
Aug 20, 2014 | Marketing through gaming, Mobile
The creator of Flappy Bird is set to launch his follow up game this week, debuting a teaser trailer for Swing Copters. The ad-funded game, which looks extremely similar to Flappy Bird, but Swing Copters scrolls vertically, with players tapping to make a...
Aug 14, 2014 | Marketing through gaming, Mobile
King Entertainment, the team behind Candy Crush Saga has seen $1.4bn (£833m) wiped from its value on weak earnings figures as gamers seem to be losing interest in the ‘freemium’ puzzle game. King saw revenues fall 5% to $611m (£363.6m) in the second quarter. Candy...
