Tesco reveals virtual reality supermarket with Oculus Rift
Tesco is working on a virtual reality supermarket that lets users browse and buy from computer generated shelves while wearing an Oculus Rift headset. Figure Digital has released the following video showing people taking a tour around a virtual Tesco with our favorite...Digital life in 2025: Internet will become ‘like electricity’
Ahead of the World Wide Web’s 25th anniversary, a new report surveying hundreds of experts outlines how digital technology will evolve over the next decade- with many good and bad results. The report from research firm Pew Internet, which surveyed nearly 1,500...The rise of console-free gaming: OnLive ditches rentals for Steam synced gaming
OnLive, the service that allowed users to buy and stream videogames via the cloud, has relaunched with a new business model. The new service no longer lets users buy or rent streamable games through OnLive, instead letting users play games they already own on any...Microsoft ‘SurroundWeb’ projects content direct to your walls
Microsoft has created a 3D browser that projects digital content to every wall of a user’s room- potentially showing how technology interfaces will evolve beyond screens. The ‘SurroundWeb’ technology is powered by a prototype ‘IllumiRoom’ device that scans the room...February round-up: Facebook’s $19bn WhatApp splurge; Twitter’s $445 loss and Dyson’s robot army
In the month when Comcast bought global media giant Time Warner for $45bn, another massive $19bn deal also took place – for a single chat app. Facebook’s WhatsApp purchase caused many to question the social network’s confidence in its own growth. But...Top smartphone apps in Southeast Asia: Facebook and Google Play lead way
Facebook has topped a ranking of smartphone apps in Southeast Asia, with LINE, WhatsApp, Google Play and Blackberry Messenger also proving popular, according to new research. The Southeast Asia Top 10 Smartphone Apps ranking, based on Nielsen Informate Mobile Insights...EA faces backlash for Dungeon Keeper ‘freemium’ charges
The growing trend for ‘freemium’ mobile games has come under more scrutiny this week, as Electronic Arts sparked criticism from customers that it is over-charging on its latest remake of the classic ‘Dungeon Keeper’ strategy game. In reviews for the game, many...Game over: Flappy Bird developer removes app over fame pressure
Mobile gaming phenomenon Flappy Bird has been pulled from the Apple and Google Play app stores, after its Vietnamese creator said its fame “ruins my simple life”- although he has not ruled out a sequel. Launched in May 2013, the ad-funded game was free to...January round-up: the death of SEO blogging, hacked fridges and the rise of iBeacon
After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked...Web spying scandal: Angry Birds ‘used to mine personal data’
UK and US spy agencies have gathered data from smartphone apps, including popular game s Angry Birds, which leak personal data on to global networks, according to reports. Other applications mentioned by the documents include the photo-sharing site Flickr, movie-based...PlayStation unveils ‘console-free’ cloud gaming
Sony has unveiled ‘Playstation Now’ a cloud gaming service that lets users play console quality games via a web connection- and without the need for an actual console. Watch the full, hour-long presentation below: Revealed at technology show CES, PlayStation Now lets...Zynga starts accepting Bitcoin virtual currency for games
Social gaming firm Zynga is to start accepting the virtual currency BitCoin as a payment option. The move marks the most significant video games firm to accept bitcoins to date, causing the value of a single Bitcoin to top $1,000 (£610) again. However, the virtual...Nvidia chip boosts smartphone graphics to ‘PS3’ levels
Mobile gaming made a leap this week, as chip-maker Nvidia announced a new processor for mobile devices that it claims will offer better graphics than the Xbox 360 and PlayStation 3. Watch this video explaining how the new graphics chip works below: The Tegra K1...2013: The stories and research that shaped digital
As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put ‘mobile first’, Yahoo bought Tumblr and the web spying...Marketing on financial websites: Taking a gamble on the speculators
With the green shoots of economic recovery seemingly coming out and the stock markets looking up, Kantar Media TGI takes a look at those people in Britain who hold stocks and shares – who are they, how are they valuable to the marketer and what kinds of online...Gaming and app trends in 2013: Next gen console battle hints at future of entertainment
Microsoft and Sony locked in battle for consumer’s living room with latest next-gen consoles going far beyond gaming- but new players such as the Steam Box and Ouya target hardcore and casual gamers App gaming is now sells more than handheld consoles- as mobile and...Miniclip reaches quarter of a billion mobile downloads
Miniclip has passed the landmark of 250 million downloads of its mobile games on iOS, Android and Windows devices. Miniclip saw monthly downloads of mobile games up 155 per cent year-on-year. Since the launch of its first mobile game in 2010, Miniclip has released...KitKat uses Captcha alternative game
Kit Kat has partnered with PlayCaptcha to use a new ad format that offers an games-based alternative to traditional ‘Captcha’ web verification forms. Captchas are a common security feature that require website visitors to rewrite distorted words to prove...Viral video marketing case studies – the best virals of 2013
Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos – with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…
