Dec 2, 2013 | Marketing through gaming
There is 40% more online chat about the PS4 than about the Xbox One, according to research by social listening platform Synthesio. An analysis of social media platforms, forums and the comment sections of newspapers since the start of November revealed that as well as...
Nov 29, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
Big developments in mobile and social this month are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour. View out latest digital...
Nov 22, 2013 | Marketing through gaming
Microsoft’s next-generation console, the Xbox One, has gone on sale in the UK as the pre-Christmas battle with Sony’s Playstation 4 gets underway. Watch this report from the BBC below: The Xbox One features a 500GB hard drive, an eight-core processor and an...
Nov 18, 2013 | Marketing through gaming
Sony’s PS4 has gone on sale it the US, becoming the fastest selling console ever, breaking first day sales records ahead of rival Xbox One launch next week. Watch this launch video from the Daily Telegraph below: The PlayStation 4 is currently only available in US and...
Nov 8, 2013 | E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. Social media ROI: Is Facebook failing marketers? Facebook has hit back against Forrester, after a report from the research firm claimed the social network has ‘failed marketers’ by neglecting...
Nov 8, 2013 | China, Marketing through gaming, Mobile
Apple continues to dominate the mobile app sector in terms of revenue, generating 63% of the sectors revenue through its App Store, compared to 37% from Google Play, according to new research. The data, from Distimo, found that the vast majority of all revenue...
Oct 25, 2013 | Content marketing, CPG, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. The best and worst email subject lines in 2013 Many marketers spend hours constructing great email layout and copy, but then treat the subject line as an afterthought. A detailed survey of...
Oct 10, 2013 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising
Heinz and Reckitt Benckiser are among the first brands to sign up for Future Ad Labs’ new advertising format, PlayCaptcha. Watch this video presentation explaining how the tool works below; The partnership will see Heinz and Reckitt Benckiser use Future Ad Labs’...
Sep 25, 2013 | Marketing through gaming
Valve, the firm behind the popular online gaming platform Steam, is to release a free operating system as it looks to expand beyond its PC roots to appeal to ‘living room’ players in the console market. Following a countdown to the announcement, Valve announced the...
Sep 19, 2013 | Marketing through gaming, Mobile
To coincide with the much-anticipated launch of Grand Theft Auto 5, games studio Rockstar has also released two GTA 5 companion apps for iPhones that players can use alongside the actual game The first game, called Grand Theft Auto: iFruit, lets players customise...
Sep 17, 2013 | China, Marketing through gaming, Mobile
Angry Birds maker Rovio has got into the education market with a new educational product aimed at teaching kids physics based on the popular mobile game. To launch the ‘Angry Birds Playground’ project, Rovio teamed up with CERN, the particle-physics lab behind the...
Sep 16, 2013 | Marketing through gaming, Mobile
Candy Crush Saga is currently making $850,000 a day, as the year-old mobile puzzle game reveals the secrets to its ‘freemium’ business model success. Watch a trailer for Candy Crush Saga below; Launched in September 2012, Candy Crush is a “freemium” app,...
Aug 22, 2013 | Marketing through gaming, Online advertising, Online video
Google is letting games developers use its DoubleClick Ad Exchange, allowing them to bid for TrueView’s “skippable” pre-, mid- and post-roll video ads. The move will mean publishers pay for the ads only when gamers watch them for a specified length,...
Aug 14, 2013 | Marketing through gaming
Amazon is planning on reporting an Android-powered game console by the end of the year, rivalling Google, Ouya and Nvidia, according to a news report. Game Informer reports that Amazon is planning the launch by Black Friday which falls on November 29, 2013....
Jul 29, 2013 | Marketing through gaming
This chart shows the worldwide online gaming audience. Nearly 671 million people played an online game using desktop or laptop PC. Asia Pacific has the highest online gaming population (47.9 million) but the second lowest average time spent gaming (47 minutes). View...
Jul 29, 2013 | Marketing through gaming
Of the 145 million online gamers worldwide, the average time spent gaming is 73 minutes. North America plays online the longest (107 min), despite having the third largest gaming population (30.3 million). Asia Pacific has the highest population of gamers (47.9...
Jul 25, 2013 | Australia and New Zealand, Marketing through gaming, Online video, Viral and buyrals
Earlier this year, V Energy launched an online game in New Zealand inviting customers to steal their share of the $100,000 prize pool from each other. This case study looks at how the energy drinks band increase Facebook engagement 174% and sales 12% through this...
Jul 12, 2013 | Marketing through gaming, Search engine marketing
Microsoft is undergoing a major revamp to closer unite its various services, such as Windows, Office 365, Windows Phone, Xbox, Bing and Azure, as a ‘family’ of complimentary products marketed to consumers. The new “One Microsoft” strategy and restructure aims to...
Jul 8, 2013 | Marketing through gaming
Virgin Media and Two Way Media have launched of a new casual TV gaming portal, Play Games. Available to its 1.5 million TiVo customers, the newly designed portal presents a wide variety of casual games that can be played directly on the TV. Play Games includes...
Jul 4, 2013 | Marketing through gaming, Mobile
Microsoft is working on a touchscreen that lets users manipulate and even ‘feel’ 3D objects, using haptic technology which could have many future applications for the likes of web browsing, gaming, design and medical research. Watch this video from the Independent...
