Jul 2, 2013 | Marketing through gaming
Zynga has appointed ex-Microsoft executive Don Mattrick as its new chief executive, as the social gaming company looks to turn around its fortunes. Shares in Zynga rose by 10% on the news of the appointment, after falling more than 50% in the past year amid staff...
Jul 1, 2013 | Marketing through gaming, Mobile
Google is reportedly expanding it Android mobile a game console, smartwatch, and an updated version of the Nexus Q, all powered by the mobile operating system. Watch this video report from the WSJ below: According to the Wall Street Journal, Google is looking to...
Jun 26, 2013 | Marketing through gaming
Crowd funded game console Ouya has gone on sale this week, offering an Andoid –powered games system for just $100, promptly selling out on Amazon. The small console was delayed from its 4th June launch date but has now gone on commercial release. The device was...
Jun 25, 2013 | Marketing through gaming, Mobile
With smartphones fast catching PC use, this infographic from technology firm Dot Com Infoway sheds light on vital aspects that mobile app marketers need to focus on to make sure their promotional activities drive results. The graphic lists simple practices that will...
Jun 20, 2013 | Marketing through gaming, Social media
In one of the most striking examples of internet protest power yet seen, Microsoft has reversed its controversial decision to impose restrictions on pre-owned games on its upcoming Xbox One console. Microsoft initially said that gamers would need to log onto the...
Jun 20, 2013 | China, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
The majority of global consumers are still finding online ads annoying, with half calling for a ‘dislike’ button on Facebook to vent their frustrations with a brand, according to new research. The study, called ‘Click Here: The State of Online Advertising’ from Adobe,...
Jun 18, 2013 | Marketing through gaming, Mobile, Social media, USA
The average US smartphone user spends 58 minutes a day using their device. Communication such as texting / talking are the most popular functions. People use their smartphone more for social networking (16%) than they do for visiting websites (14%). Email accounts for...
Jun 18, 2013 | Marketing through gaming, Mobile, Social media, USA
iPhone users spend an average of one hour and 15 minutes a day on their mobile, exceeding the time spent on Android devices by 26 minutes. iPhone users are also more likely to use their device for emailing (10%) than Android users (8%). View high quality image...
Jun 18, 2013 | Marketing through gaming, Mobile, Social media, USA
The average Android user spends 49 minutes per day using their mobile. 28% of time spent on an Android is spent talking. Conversely iPhone users spend 22% of the time talking. Android users are also more likely to use their mobile for visiting websites (16%) than...
Jun 18, 2013 | China, Latin America, Marketing through gaming
Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis, according this new infographic from comScore. The number of daily gamers differs across the continents with an...
Jun 12, 2013 | Marketing through gaming, Mobile, Social media
This chart shows the different levels of engagement with mobile ads, between the average smartphone user and a smartphone user aged between 18-24 in Britain. Across all categories, young Brits had better recall of mobile ads. Most notably, 56.2% recall social...
Jun 12, 2013 | Marketing through gaming
This year’s E3 electronics show in LA was the backdrop for the latest round in the upcoming next-gen console wars, with Sony’s PS4 getting the best critical reception for placing less restrictions (and a cheaper price tag) on its device than its Xbox rival. Watch this...
Jun 4, 2013 | Marketing through gaming, Social media
Zynga plans to axe a further 520 jobs, amid warnings that the Farmville games developer expects wider losses than it previously estimated. The cuts, which represent about 18% of its workforce, come as Zynga expects to make a loss of between $28.5m to $39m (£18.6m to...
May 30, 2013 | Marketing through gaming, Regulation
The new Xbox One console will track everything you watch on TV and reward you for watching the ads, using the Kinect sensor technology to ensure you’re not cheating, according to a new patent application made by Microsoft. The application called ‘Awards and...
May 24, 2013 | Marketing through gaming
Yahoo has bought gaming platform startup PlayerScale, for an undisclosed sum, as the firm continues to boost its online content business. Founded in 2011, PlayerScale, provides backend services to thousands of game developers whose products are played by more than 150...
May 24, 2013 | Marketing through gaming, Mobile
iOS games for iPhones and iPads generated more revenue than handheld console games on devices such as the Nintendo DS, according to new research. The second edition of the ongoing quarterly App Annie & IDC Portable Gaming Report. offers insights into the shift of...
May 23, 2013 | Marketing through gaming
Electronic Arts is axing a controversial program that stifled trade in second-hand games. The Online Pass program locked many titles so second-hand games could only be fully played if a person bought a code from EA to unlock online add-ons. Some of EA’s most...
May 22, 2013 | Content marketing, Marketing through gaming, Online video
Microsoft has unveiled its next generation console Xbox One, designed to become “the ultimate all-in-one home entertainment system” that competes with only with its traditional rival, Sony’s PlayStation, but with the likes of Sky and Virgin Media, in the TV arena....
May 20, 2013 | Marketing through gaming, Online advertising, Online video, Social media
Nintendo is get a share of the YouTube ad revenues from user generated videos featuring its games, sparking complaints from some of its fans. Under the new scheme, clips posted to YouTube will now display advertising, with income going directly to the Japanese gaming...
May 13, 2013 | Marketing through gaming
World of Warcraft has lost more than one million subscribers in the first three months of 2013, as gamers leave for free to play alternatives. Game creator Activision Blizzard announced a fall from 9.6 million users in the previous quarter to 8.3 million. The company...
