May 8, 2013 | CPG, Marketing through gaming, Online advertising, Russia, Social media
Is the internet the right medium to advertise a low involvement product like laundry detergent? This slide presentation case study from Alexandra Zadoya from OMD Russia looks at how a Persil campaign in Russia used social gaming in innovative ways to drive brand...
May 7, 2013 | China, E-commerce and E-retailing, Marketing through gaming, Mobile
Amazon has launched its first paid-for Android apps in China, beating Google, which has offered only free apps. This move forms part of Amazon’s strategy to delve deep into the Chinese mobile phone market where it had controlled less than three percent of the...
May 3, 2013 | Facebook marketing, Marketing through gaming, Mobile, Social media
Rovio Mobile has launched Angry Birds Friends for Apple and Android devices, letting players of the popular mobile game compete against Facebook friends. As with the version that has been available on Facebook since last year, the game lets users connect up their...
Apr 25, 2013 | Marketing through gaming, Social media
Nintendo has made its Miiverse social network accessible to all, letting non-Wii U users see the games giant’s first foray into social media outside of its console ecosystem. Watch a trailer for Miiverse here: Miiverse online is currently a beta test, and does not...
Apr 19, 2013 | Marketing through gaming
Organizations should keep in mind that gamification is about more than just the underlying technology, says Ovum. By also considering the strategic, organizational, cultural, and psychological aspects of reasonably priced and low-risk gamification applications,...
Apr 12, 2013 | Marketing through gaming, Social media, Twitter marketing
Microsoft Creative Director Adam Orth has resigned after posting flippant remarks on Twitter over the Xbox 720’s controversial ‘always-online’ rumours, telling frustrated customers to ‘deal with it”. Last week, Orth took to Twitter to discuss the rumour...
Apr 4, 2013 | Marketing through gaming, Mobile
Rovio has posted sales of €152m, more than double its revenue for 2011, as the Angry Birds reator continues its success as one of the world’s biggest mobile games makers. The Finnish firm’s earnings before interest and taxes were €76.8m, up 64 percent from 2011. In...
Apr 4, 2013 | Marketing through gaming
Zynga has launched its first real-money online gambling games in the UK, through a partnership with bwin. The social games publisher has launched web and download versions of its ZyngaPlusPoker and ZyngaPlusCasino brands for players in the UK. Launched in partnership...
Mar 27, 2013 | Facebook marketing, Marketing through gaming, Social media
Zynga has revamped its website, letting players sign in without needing a Facebook account, as the games publisher continues its drive for independence from the social network. The new platform will see Zynga incorporate more ads, signing deals with LG Electronics,...
Mar 25, 2013 | CPG, FMCG digital marketing food and beverages, Marketing through gaming
Tesco has launched an online Easter egg hunt, using Google Street View technology to allow players to explore their local streets to find virtual Easter eggs. The game requires users to type in their post code or use GPS on their mobile device to begin their search...
Mar 21, 2013 | Marketing through gaming
Microsoft’s upcoming Xbox 720 is rumoured to be always online, meaning players will not be able to play games from a disc, but will instead force you to install each game first. According to technology blog VG Leaks, the console will be always-on in terms of Internet...
Mar 14, 2013 | Marketing through gaming
Games giant Electronics Arts has been forced to apologise for a disastrous launch of the latest version of town-planning title SimCity, offering a free game as a means of compensation. Unlike all other versions of SimCity, the latest requires gamers to remain online...
Feb 28, 2013 | Marketing through gaming
Gaming has evolved from a ‘nerdy’ pastime into mainstream culture, from apps and consoles to Foursquare and augmented reality. In turn, brands are wising up to the deep engagement gaming can bring over video, display or text-based ads. This white paper from Say Media...
Feb 22, 2013 | Marketing through gaming, Mobile
The rapid take-up of tablets, combined with the growing acceptance of in-game purchasing and virtual currencies will result in an estimated $3.03 billion of sales in 2016, reaching over ten times the $301 million figure calculated for 2012. The report, from Juniper...
Feb 21, 2013 | Facebook marketing, Marketing through gaming, Social media
Sony has announced the first official details of its upcoming Playstation 4 console, featuring a social sharing button, touch screen features, mobile compatibility and the ability to stream games via the web. Watch this BBC report on the PS4 below: However, the...
Feb 20, 2013 | Marketing through gaming
Sony’s upcoming PlayStation 4 console could play games streamed over the Internet using Gaikai technology, as well as traditional optical disc-based games, according to a news report. The report, from the Wall Street Journal, claims the console will make PS3 titles...
Feb 14, 2013 | Marketing through gaming, Online video
Google has finally launched a European version of its Playstation 3 YouTube app, as it looks to expand its presence on increasingly web-reliant gaming consoles. Initially launched in the US and Canada back in August 2012, the app has rolled out across 19 countries...
Feb 8, 2013 | Marketing through gaming
Microsoft’s upcoming Xbox 720 console could require an internet connection to fully function, according to a news report. Edge magazine reports that Microsoft’s new console will require an internet connection with activation codes for games on 50GB-capacity...
Feb 4, 2013 | Marketing through gaming
Sony is to host its first PlayStation event in 2 years, sparking rumours that the Japanese consumer electronics giant is preparing to unveil the successor to its PS3 games console. Sony has not said whether the event, which is being held in New York on February 20,...
Jan 24, 2013 | Marketing through gaming
Atari, the maker of ground-breaking video games Pong and Space Invaders, has filed for bankruptcy in the US. Atari SA, formerly Infogrames, is reported to have problems with its credit facility which is thought to be holding back the release of new games. However...
