Jan 18, 2013 | Marketing through gaming
Microsoft is to replace Xbox live voice chat feature with Skype, as it aims to put the internet telephony service at the centre of its communications. A report from CVG cites a person familiar with the matter saying that Microsoft will be “consolidating all...
Jan 14, 2013 | Content marketing, Marketing through gaming, Social media
With the Consumer Electronics Show (CES) wrapping up for another year, attendees, consumers and experts are sharing their thoughts on technologies unveiled across social media. New research indicates cars and gaming stole the limelight this year, generating the most...
Jan 9, 2013 | Marketing through gaming, Online advertising, Online video
Microsoft has unveiled the engagement results of its NUads interactive video poll format, indicating that more than a third of viewers engaged with the ads when prompted. Nuads rolled out earlier in the autumn of 2012 on Xbox LIVE in the US, Canada and the UK. The...
Jan 8, 2013 | Marketing through gaming, Mobile
Consumers have downloaded more than 40 billion apps from the Apple App Store in just over four years, with almost half of them happening during 2012, according to new figures. The data, released by Apple, indicate it had a particularly strong Christmas period, with...
Jan 8, 2013 | E-commerce and E-retailing, Marketing through gaming, Mobile
Digital sales of music, games and films have broken the £1 billion barrier for the first time in the UK, according to new data. The study, from the Entertainment Retailers Association (ERA) indicates that shoppers spent £1.033 billion – an 11.4% rise – on...
Dec 21, 2012 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Viral and buyrals
To round off 2012, we bring you our collection of top stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value...
Dec 18, 2012 | Marketing through gaming
Mini computer the Raspberry Pi has got its own app store, where users can share games, applications and tools developed for the computer. The device’s creator Eben Upton, said he hopes it “will provide young people with a way to share their creations with a...
Dec 13, 2012 | Marketing through gaming, Mobile
From social media and maps to games and news updates, mobile and web apps are now fulfilling many of our day-to-day tasks in a faster and more convenient way than before. Reading the news, sending mail, reading and updating social networking sites like Twitter and...
Dec 7, 2012 | Facebook marketing, Marketing through gaming
Facebook has announced its 25 most popular social games for 2012, with music trivia game SongPop taking the title as best rated game. The ‘name that tune’ game, in which users have to guess the name of the song or artist from a brief audio sample, soared in popularity...
Dec 7, 2012 | Marketing through gaming
Zynga has applied to the Nevada Gambling Control Board as a first step towards preparing to offer gambling in the US for real money if new legislation comes through. The social game developer, which created games like FarmVille and CityVille is hoping that real-money...
Dec 5, 2012 | Marketing through gaming
A US judge has ruled that Google’s Motorola unit cannot ban sales of Microsoft’s Xbox 360 games console because of a patent dispute. Judge James Robart’s ruling came part-way through a trial in which the handset maker is claiming its rival should pay...
Nov 29, 2012 | Marketing through gaming
Online game company Zynga is teaming with Toys for Tots to let game players donate to the charity via games such as ‘FarmVille’. The seasonal “Oh, What Fun!” Toys for Tots fund-raising drive launched in FarmVille with the arrival of a...
Nov 22, 2012 | Marketing through gaming
YouTube has launched a Wii U compatible version of its video sharing site, as the Google-owned service looks to expand its use among gamers. The new app uses the Wii U GamePad as a remote keyboard for searching through content on the site, with playback in up to 1080p...
Oct 25, 2012 | Marketing through gaming
Zynga plans to shed 5% of its workforce, as the embattled games developer looks to save money following waning demand for some its its titles. In an email to staff, founder Mark Pincus said the company would close its Boston studio and consider closing studios in the...
Oct 10, 2012 | Marketing through gaming
AOL has launched a multi-platform gaming platform ‘games.com’ for mobile and desktop PC users alike. Games.com offers more than 5,000 free online games, a large library of mobile games, plus new engagement and personalisation features. “AOL users have always been...
Oct 9, 2012 | Marketing through gaming
Online game World of Warcraft was hit by a hack attack that used an ‘instant kill’ exploit to wipe out thousands of in-game and player characters, turning several cities in the game into temporary graveyards. The hackers created a character able to destroy those of...
Oct 8, 2012 | Marketing through gaming
L’Oréal USA has launched a beauty and style app on Xbox LIVE called ‘The Next Level’, becoming the first app on the Microsoft games console to be targeted at women. The destination site lets users create a personalised event calendar, shopping list,...
Oct 8, 2012 | Marketing through gaming
Sony has launched its Playstation Mobile Store today, an online gaming marketplace available for smartphones and tablets. The idea behind this new venture for the company is to offer consumers a cross platform mobile gaming service, which allows users to purchase a...
Sep 27, 2012 | Marketing through gaming
Rovio has launched a sequel to its hugely popular Angry Birds game, ‘Bad Piggies’, as the app maker hopes to match the ad-funded success of its predecessor. Going live today (27th September) and avaialble iOS, Android and Mac, the free ad-funded game turns the...
Sep 14, 2012 | Marketing through gaming
Amazon is creating its first digital comic, Blackburn Burrow, with a plot that will change depending on feedback from readers. Described as, “a story set in Civil War America where supernatural horrors are infesting a small Appalachian town in Northern Georgia,”...
