AudioMob launches new Demand Side Platform for ‘audio ads for games’
Google for Startups company AudioMob has launched launch of its own proprietary Demand Side Platform (DSP) to sell audio ads for video games.
COVID-19’s impact on gaming: Weekday sessions overtake weekends
Gamers are now playing more games during the weekdays throughout all of 2020, with the difference between weekday and weekend gaming increased by 52%, in weekday gaming’s favour, according to new research.
InMobi and Anzu partner for programmatic in-game advertising for brands
Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming an attractive media channel as the industry grows at an exponential rate. Anzu’s technology blends real-world ads in IAB-recognized standards into video games...aMVG and Anzu partner for ‘Blended In-Game Advertising’
Turkish Addressable Media AdTech leader aMVG and in-game advertising platform Anzu.io have announced a partnership to bring in-game ads to the addressable media landscape.
In-game advertising: Anzu.io and Digiseg team up for cookie-less data
Anzu.io has struck a new partnership with Digiseg to brings precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns by allowing them to target and retarget the right gaming audiences.
Mobile outperformed 2020 expectations with consumers spending $143bn on apps
2020 accelerated mobile adoption as consumers used their mobile devices to connect, work, learn, play and escape despite COVID-19 restricting their way of life, according to a new study.
Mobile gaming skyrockets in UK as users pay to win
Gaming has increased significantly in the last year and people in the UK have spent more time playing mobile games, with puzzles top topping the list and 43% of people making in app game purchases.
Unity and Snap team up to boost ad and tech
Gaming firm Unity and Snap have struck a partnership that extends the reach of Unity’s Ads supply to Snapchat advertisers, and brings Snap technology to game developers through Snap Kit.
Foxy Bingo celebrates 15th anniversary with personalised videos thanking players
Online gambling site Foxy Bingo worked with Idomoo to send individual personalised videos to existing customers thanking them for their loyalty.
Interview with Philip Rosedale: the physicist who built the Second Life universe
Before Minecraft, World of Warcraft and Fortnite, Second Life was a pioneer in the virtual gaming world. Founder Philip Rosedale, speaks on the newest episode of Web Masters.
Gaming becomes one of the UK’s top employers during pandemic
Despite being arguably one of the UK’s youngest tech sectors, Gaming has risen in prominence in the past 5 years – employing a combined 47,000 professionals directly and indirectly across related industries (such as merchandising or eSports).
Bud Light resurrects the ‘Bud Knight’ in new esports partnership
Bud Light has teamed up with professional eSports player and creator for Fnatic – Harry Hesketh – in a 30-second video featuring the respawned Bud Knight, who seemingly perished in the Game of Thrones-inspired Bud Light Super Bowl advert last year.
Gaming on smart TVs: 21% increase in time spent gaming on Samsung TVs
A new report from Samsung Ads Europe ‘Behind The Screens: Gaming in 2020’, reveals Gamers are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21%) since January.
Anzu partners PubNative for cross-platform in-game advertising for brands
In-game advertising platform Anzu.io has formed a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group.
New Xbox and PlayStation launches ‘will bring halo effect for brands’
There is an opportunity for brands to engage with video gamers, as the launch of new consoles may inspire new interests and purchases – from football to fishing, according to new research.
Facebook takes on Google and Amazon with streaming games service
Facebook has launched a new free-to-play gaming service, which can be played on PCs and Android apps (but not Apple devices).
Bidstack launches approved partner network for eSports advertising
In-game advertising platform Bidstack has announced the launch of its new Approved Partner Network with a number of firms already on board.
AudioMob teams with Big Brother for in game audio advertising
Google for StartUps-backed AudioMob has teamed up with Banijay’s 9th Impact, to put audio advertising in its Big Brother MMO mobile game which is launching today.
Unity boosts indie game developers with game growth program
Game creation platform Unity has launched an accelerator for independent game developers.
Mobile gamers ‘prefer audio ads over other formats’
Adult mobile game players prefer audio ads over other monetisation models in mobile games, according to new research.
