Aug 29, 2012 | Marketing through gaming
At the height of football fever this summer, Nokia launched a smartphone game to coincide with the Euro 2012 championships. This case study shows how the ‘Finger Battle app’ became one of the most popular application so the tournament. For the 2012 Euro Cup that took...
Aug 24, 2012 | Marketing through gaming
SongPop, a ‘name that tune’ game for smartphones and tablets, has taken the market by storm, attracting 25 million unique players since its launch only four months ago. The game lets users show off their musical-recognition talent through challenges with friends and...
Aug 24, 2012 | Marketing through gaming
Sony Corporation is cutting 1,000 jobs from its mobile phone division, as the Japanese electronics giant struggles to compete with Apple and Samsung in the smartphone market. Nearly two-thirds of the job cuts will fall on its Sony Mobile division in Lund, Sweden, the...
Aug 10, 2012 | Marketing through gaming
Amazon has entered the social online gaming market to cash in on the growing popularity among its customers and has found people spend a great deal of time on social networking platforms.The e-commerce retailer announced its entry into the arena with the creation of...
Aug 8, 2012 | Marketing through gaming
Facebook has entered the world of online gambling with its first real-money bingo and slots app launched this week. The Jackpotjoy Bingo and Slots Friendzy app has been created by developer Gamesys and is open to players in the UK over the age of 18. The...
Jul 26, 2012 | Marketing through gaming
Nokia has partnered RockeTalk, India’s largest Mobile Social Networking Application, and Maxus India to launch Nokia Mobile Antakshari, a unique audio game show. The reality game show lets people sing and answer musical questions from all over India. Mobile users are...
Jul 25, 2012 | Marketing through gaming
Subscriptions to Microsoft’s Xbox Live online gaming service have risen 15% over the last year. The figure follows Microsoft’s revelation in February that total membership numbers had reached over 40m members. Overall, revenues for the company’s...
Jul 2, 2012 | Marketing through gaming
Zynga has launched a social network aimed at gamers, dubbed Zynga With Friends, as the firm looks to branch out from its relationship with Facebook. The new site will pair gamers with opponents and make features like player profiles, activity streams and chats...
Jun 21, 2012 | Marketing through gaming
Facebook is to phase out its Credits payments system in favour of users using real money in local currency to buy goods and services within the site. The social network, which generates an estimated 15% of its total revenue from game purchases, said it was making the...
Jun 18, 2012 | Marketing through gaming
Zynga shares have fallen more than 10% this week, as the social gaming company’s user numbers wane and investors worry that the craze for games on Facebook may have passed its peak. The Farmville creator said on Tuesday that it had expanded its mobile hit Draw...
Jun 1, 2012 | Marketing through gaming
Sony has decided to keep an optical drive for Blu-Rays in its next console, following reports that it was considering a download-only option that would rely heavily on the web. The decision to stick with the legacy component was due to internet connection speeds...
May 31, 2012 | Marketing through gaming, Russia
During 2011 the total social gaming market in Russia reached $236m, marking a 180% increase from 2010, according to Mail.Ru Games. The growth was accompanied by redistribution of the income: developers’ and social networks’ share has increased, while earnings of...
May 14, 2012 | Marketing through gaming
Microsoft is reportedly testing a version of its upcoming Internet Explorer 9 browser for its Xbox 360 games console. Sources speaking to technology blog The Verge understand the software would be compatible with the Kinect system, meaning users could browse the web...
May 10, 2012 | Germany, Marketing through gaming
Over 2 in 5 (42%) of people in the leading 5 European countries played a game on their mobile device during February, with the UK leading the way, according to new research. The study, from comScore, looked at mobile gaming behaviour across the five leading European...
May 3, 2012 | Germany, Marketing through gaming
A number of Microsoft products, including Windows 7 OS, Internet Explorer, Windows Media Player and the Xbox console have been banned from sale in Germany, following an extraordinary ruling declared this week in a Mannheim court. The shock ruling is due to Motorola...
Apr 26, 2012 | Marketing through gaming
Just one day after Google launched it’s take on the cloud storage space, another key player has entered the arena. Sony’s PlayMemories cloud storage service has launched in the UK, but unlike its rivals DropBox and Google Drive, the service only works for media...
Mar 28, 2012 | Marketing through gaming
Angry Birds maker Rovio has bought Futuremark Games Studio for an undisclosed sum. Futuremark Games Studio, formed in January 2008 and also based in Finland, is known for games such as Unstoppable Gorg, Hungribles, and Shattered Horizon. “They are an incredibly...
Mar 27, 2012 | Marketing through gaming
Activision Blizzard, the developer of world’s biggest MMO World of Warcraft (WoW), has announced that it is looking at porting WoW to mobile devices. Senior WOW producer John Lagrave, speaking to Eurogamer at Blizzard HQ last week, outlined the challenges involved,...
Mar 26, 2012 | Marketing through gaming
Sales of video games in the UK have pipped those of videos (DVDs and Blu-Rays) for the first time, making the gaming industry the country’s biggest entertainment sector, according to new research. The study, from the Entertainment Retailers Association (ERA,...
Mar 23, 2012 | Marketing through gaming
Nickelodeon has won the rights to broadcast the first Angry Birds animated short film. The cartoon will promote the latest Angry Birds ‘Space’ game, and will explain how the feathered fighters got into space in the first place. It will also reveal six new birds. The...
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