Mar 21, 2012 | Marketing through gaming
The BBC has launched the iPlayer on Microsoft’s Xbox 360 console free of charge, with plans for a launch on Sky’s Anytime platform now in the works. The move makes the BBC’s online catch-up service available all the UK’s major gaming platforms. The deal...
Mar 12, 2012 | Marketing through gaming
Rovio has teamed up with Nasa to launch its latest Angry Birds title, Space, which aims to add a new educational twist to the hugely popular game. The new game will be released on 22 March and will be available on iOS, Android, PC and Mac. Angry Birds Space features...
Mar 8, 2012 | Marketing through gaming, WhatsApp
Apple has revealed the top 25 paid and free apps, in terms of downloads, from its app store, with games being the most popular category. The 17 of the top 25 all time best selling paid apps on iPhone in the US are games, with Rovio’s record-selling Angry Birds...
Feb 16, 2012 | Marketing through gaming
Social games maker Zynga has announced that its users are now spending more than $3m per day on its games, such FarmVille and Words with Friends. The company, which floated on the stock market in the US last year, posted maiden results that surpassed Wall Street...
Feb 1, 2012 | Marketing through gaming
Nintendo has announced Nintendo Network, an online service that will span the Wii U and Nintendo 3DS, providing personal user accounts and the ability to purchase downloadable content. Nintendo knows it must take a “bold attempt” in establishing a robust online...
Jan 5, 2012 | Marketing through gaming
Facebook and apps from Google like Gmail and the Android Market are the most popular smartphone apps among Android owners 18 years and older in the U.S. according to new research. The study, from Nielsen, ranks mobile apps by active reach (the percentage of Android...
Dec 21, 2011 | Marketing through gaming
Zynga shares fell 13% below their IPO price this week, as the online games maker went into its second trading session since its IPO. The slide comes as investors worried about the online game publisher’s growth prospects. The fall following the initial public...
Dec 19, 2011 | Marketing through gaming
Social games maker Zynga has raised $1bn in its initial public offering, pricing the shares at the top of the marketed range. The developer of games such as “CityVille,” “FarmVille” and “Mafia Wars” sold 100 million shares for $10 each, Zynga said in a statement. This...
Dec 14, 2011 | Marketing through gaming
Online gaming firm Upstream has designed an online challenge to help recruit candidates for its open marketing campaign manager positions. The challenge is designed to take a maximum of 60 minutes and leads candidates through a series of seven timed missions that...
Dec 5, 2011 | Marketing through gaming
Game designer Zynga, which makes the highly successful Farmville game for Facebook, has announced plans for a stock market flotation. Reports suggest the firm could raise as much as $925m (£589m) from the listing. Zynga had originally planned a larger IPO, scaling...
Nov 24, 2011 | Marketing through gaming
Microsoft has acquired US-based video discovery technology company VideoSurf to enhance its Xbox games console. The deal will see Microsoft integrate VideoSurf ‘s back-end computer vision technology across its entertainment platform to augment the Xbox 360...
Oct 24, 2011 | Marketing through gaming
By 2013, nearly a fifth (16.1%) of all US Facebook users will be mothers with children in the home, according to a new report. The study, from eMarketer, found that privacy concerns and increasing competition that the social networking site Facebook is facing do not...
Oct 12, 2011 | Marketing through gaming
Sony has confirmed that its PlayStation Network, as well as the Sony Entertainment Network and Sonly Online Entertainment, has for the second time been a victim of a cyber attack. Sony said the attacks are much smaller than the high-profile breach that forced the...
Oct 11, 2011 | Marketing through gaming
Russia has a total internet population of 46 million, 82% of which are is gaming, according to new data. According to research conducted by New Zoo, the total number of hours spent online gaming is 64 million. Over a third (69%) of the total gaming time is spent...
Oct 7, 2011 | Marketing through gaming
Microsoft has struck deals with nearly 40 TV content providers to provide programming over Xbox Live, with upcoming deals with providers in the UK including BBC, 40D and LoveFilm. Gamers won’t require a Gold (paid-for) Xbox Live account to use any of the new services,...
Sep 26, 2011 | Marketing through gaming
OnLive, a new online gaming system that gives users access to next-generation games via the internet with no need for a console, has gone live in the UK. Gamers can play around 150 games, including high-profile titles such as Assassins Creed and Deus Ex, on various...
Sep 23, 2011 | Marketing through gaming
Microsoft CEO Steve Balmer has told financial analysts that the new Xbox TV platform will launch in the US before Christmas. Balmer said the service would be similar to that offered by Canal+ in France, Sky in the UK and Foxtel in Australia. 23/09/2011 To set the Xbox...
Sep 21, 2011 | Marketing through gaming
In an example of ‘crowd-sourcing’ at its best, online gamers have solved an AIDS enzyme puzzle that has stumped scientists for nearly a decade, providing a break-through for potentially life-saving drug developments. A group of scientists, after failing to solve the...
Sep 21, 2011 | Marketing through gaming
Online has become the place to go to learn about, research and purchase new game titles, according to a new survey of UK gamers conducted by YouGov. The study, commissioned by online ad network Tribal Fusion, suggests that, while traditional point of sale remains an...
Sep 13, 2011 | Marketing through gaming
Sales of online games are expected to pass physical retail from 2013, according to a new study. The report, from DFC Intelligence, predicts that online sales will increase from $19.3 billion in 2010 to $37.9 billion by 2016, driving the overall industry value to $81...
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