Sep 8, 2011 | Marketing through gaming
It’s a smart use of digital from an increasingly cutting edge team: UK Parliament’s latest online game invites young people to put themselves in the Prime Ministerial hot-seat and find out if they have what it takes to run the country. Danny Meadows-Klue reckons it’s...
Aug 15, 2011 | Marketing through gaming
Google has made 16 games avaialble for its new soial network Google+, including Angry Birds and Bejewelled. In a promotional move aimed squarely at Facebook’s own gaming services, for a limited time Google is only taking a 5% commission from each...
Jul 22, 2011 | Marketing through gaming
Regulatory filings may not be the most exciting read, but buried in the papers of social gaming giant Zynga (Farmville’s creators) there’s a giant 30% commission to Facebook for the virtual goods sold. That’s $83m in the first quarter of 2011. Here’s why it matters to...
Jul 19, 2011 | Marketing through gaming
Video game publisher Electronic Arts has bought PopCap Games as the video games publisher looks to expand into the growing casual games market. The deal, worth up to $1.3bn (£817m) comes as casual games giant Zynga looks set to float on the stock exchange. EA will pay...
Jun 30, 2011 | Marketing through gaming
Social gaming firm Zynga is preparing to file for an initial public offering as early as today and hopes to raise up to $2bn, according to a news report. CNBC cites ‘people familiar with the matter’ saying Zynga has picked Morgan Stanley to lead the offering. Zynga is...
Jun 24, 2011 | Marketing through gaming
The Lego Group has announced the creation of a “free-to-play” zone inside Lego Universe coming in August, giving players a taste of what the Lego Universe massively multiplayer online game (MMOG) has to offer. While players will be restricted to this free-to-play zone...
May 16, 2011 | Marketing through gaming
The SonyPlayStation Network is up and running once again, 26 data after it a hacker attack that resulted in the personal details of over 100 million customers being stolen. Customers will need to apply an automatic security patch 3.61 to their PS3s and change their...
May 10, 2011 | Marketing through gaming
Sony has further delayed the relaunch of the PlayStation Network following a security breach which led to the theft of personal data from 100 million online accounts. The company, which had planned to reopen online services by the weekend, is apparently still busy...
May 4, 2011 | Marketing through gaming
Sony has said there is no evidence that credit cards have been stolen from customers using its online service, despite claims that a list of 2.2 million cards are already on sale on the black market. The company has also confirmed its separate Sony Online...
Apr 28, 2011 | Marketing through gaming
Sony has finally admitted that account details, logins and online IDs for 77 million registered Sony PlayStation Network users have been compromised, following a hacker attack that has brought the whole gaming network down for over a week. The information was stolen...
Apr 26, 2011 | Marketing through gaming
Sony has confirmed that hackers are to blame for its PlayStation Network being taken offline over the Easter weekend, an attack that could have put the details of 73 million gamers worldwide at risk. The outage of Sony Corp.’s PlayStation Network has now run...
Mar 3, 2011 | Marketing through gaming
The market for digital game content in Europe is expected to grow to €3.3bn ($4.2bn), according to a new report. The findings of the new report, ‘Monetizing the European Market for Virtual Currency’, found that this growth was a 89% increase compared with €1.7 billion...
Dec 15, 2010 | Marketing through gaming
TV catch-up services ITV Player and Channel 4’s 4oD have joined existing service BBC iPlayer on the PS3 console. The move means PS3 users will be able to catch up on popular shows from ITV, such as Coronation Street, Gossip Girl and Emmerdale, and some of...
