Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed
Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK.
Pokemon Go! for blockchain: Cryptokitties craze slows down digital trade
‘CryptoKitties’, a new virtual kittens game designed for blockchain technology has become so popular that it is slowing down trade in one of the world’s largest crypto-currencies.
San Miguel sponsors eSports team Heretics
Beer brand San Miguel beer has signed a partnership agreement with Spanish eSports organisation Team Heretics as its major sponsor.
Doritos launches Xbox campaign with influencers
Oath has teamed up with Doritos to launch a content partnership: #PLAYBOLD on Xbox to coincide with the launch of the new Xbox One X console.
Netflix teams with Snapchat and Shazam for Stranger Things 2 promo
Snapchat and Netflix are partnering for a first-of-its-kind World Lens — featuring a portal into a new world — for the launch of Stranger Things 2.
Fanta uses VR and Snapchat for Halloween campaign
Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.
Home decor firm Hillary’s plans augmented reality board game carpets
An interiors specialist has created a series of concept images based on what carpets of the future could offer up in terms of children’s bedroom interiors and gaming décor. The Board Game Carpet is set to revolutionise the board games Britons have come to know and love.
Facebook targets “one billion VR users” with Oculus Go
Facebook has unveiled the $199 Oculus Go, a standalone virtual reality headset that does not require a PC, console or smartphone to work.
Facebook fail: Zuckerberg sorry for ‘tasteless’ VR tour of Puerto Rico devastation
Mark Zuckerberg has apologised after taking part in a controversial Facebook Live video discussing his company’s efforts to aid Puerto Rico’s recovery from hurricane Maria.
Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’
Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.
Coca-Cola sponsors virtual player on FIFA 18
In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.
Toys ‘R’ Us woos back shoppers with augmented reality in-store game
Toys ‘R’ Us has unveiled Play Chaser, a free augmented reality app, that turns stores into virtual playgrounds as the retailer looks to win back shoppers after filing for bankruptcy last month.
Angry Birds shares off to flying start
Shares of Rovio, the Finnish company made a solid debut on the Helsinki stock exchange last week.
Mastercard and Swarovski launch VR shopping app
Mastercard has teamed up with jewellery firm Swarovski on a virtual reality app that immerses shoppers in a “home” where they can browse and purchase items using Masterpass.
YouTube ditches paid channels (but expands $4.99 monthly sponsorshp model)
YouTube has axed its paid channels initiative, replacing it with an expanded sponsorship model available to all YouTube Gaming creators.
Could a video game trailer make you cry? Life is Strange ad celebrates best friends
Square Enix has taken an unusual route to promote its latest video game Life is Strange: Before The Storm with an ad that celebrates the value of best friends (and barely showing the game at all).
Global gamification market to decline as competition heats up- report
The global gamification market to decline at a compound annual growth rate (CAGR) of 30.37% by 2021, according to new research.
Pfizer app uses Minecraft to help kids with hemophilia
Pfizer has launched a modification of the popular sandbox game Minecraft, offering children with hemophilia a new way to learn about staying safe and prepared and maintaining their treatment plans.
