Jan 16, 2017 | E-commerce and E-retailing, Marketing through gaming, Mobile, Online advertising
Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC. VR and AR have been identified in Warc’s Toolkit 2017, produced...
Jan 6, 2017 | Marketing through gaming, Mobile
Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data. The tech giant also said that New Year’s Day 2017 was the most successful single day sales of all-time for...
Jan 3, 2017 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Social media
KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the “Kentucky Fried Football Challenge”. The ‘choose your own adventure’-style game, created in partnership with agency Wieden + Kennedy, features 31 animations,...
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Dec 15, 2016 | Marketing through gaming, Search engine marketing
Google has revealed its UK search engine’s top trending terms of the year, with Pokémon Go and iPhone 7 outranking Donald Trump and Prince. The site released a variety of its top search trends — ranking everything from top searches overall to the most...
Dec 13, 2016 | Marketing through gaming, Mobile
Games developer Niantic has updated its Pokémon Go app, as the augmented-reality game’s popularity has slumped from its record-breaking uswer numbers back in June. The news comes as Niantic has announced a series of other commercial announcements intended to...
Dec 9, 2016 | Marketing through gaming, Mobile, Online advertising, Online video, Viral and buyrals
Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016. Created by agency Twofifteen McCann, Arnold Schwarzenegger...
Dec 7, 2016 | Marketing through gaming
Augmented and virtual reality could revolutionise the business world, but adaptability will be key to success, according to a new report looking into the biggest digital technology trends in the upcoming year. The report, from Dorset Creative strongly indicates that...
Dec 1, 2016 | Marketing through gaming
Facebook is expanding further into social games with a HTML5 cross-platform gaming experience called “Instant Games,” along with 17 titles that include some familiar names like Pac-Man. Much like the early days of Facebook’s success with Farmville, the...
Nov 28, 2016 | Marketing through gaming, Mobile
A games developer from London has developed a mobile phone game called ‘Cigbreak’ aimed at smokers wanting to kick the habit. Cigbreak has been developed by Hope Caton, writer of the global hit video game TombRaider IV: The Last Revelation. Together with...
Nov 23, 2016 | FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video, Viral and buyrals
Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash. The four-minute video shows the collision of three cars, with viewers able to see it from 360 degrees. Unlike some VR apps which put people in charge of the...
Nov 14, 2016 | Content marketing, Marketing through gaming
In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric and Mini. Case Study Summary...
Nov 11, 2016 | Marketing through gaming
Google has launched a new VR headset in the US, as the Internet giant looks to take on the like of Facebook’s Oculus Rift and Samsung’s Gear VR in the next-gen media sector. The headset and controller, priced together at $79, are currently only compatible...
Nov 10, 2016 | Australia and New Zealand, Marketing through gaming, Online advertising, Online video, Viral and buyrals
Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR...
Nov 10, 2016 | Marketing through gaming, Online video, Viral and buyrals
The John Lewis Christmas advert has become a major milestone in the festive calender, and this year the UK department store premiered its video on YouTube- a feel good tale starring a boxer dog called Buster. Fans have been second-guessing the plot of the two-minute...
Nov 2, 2016 | Marketing through gaming
The virtual reality video content market is expected to reach $8.2bn by 2020, overtaking regular video gaming revenues a year earlier, according to new research. The study, from Ovum, indicates that virtual Reality is set to be one of the biggest game-changing...
Oct 17, 2016 | China, E-commerce and E-retailing, Marketing through gaming
Chinese ecommerce giant Alibaba is working on a new payment method that lets shoppers wearing virtual reality headsets make payments without removing the devices. Called VR Pay, the service allows people to select items for purchase from virtual shopping malls simply...
Oct 17, 2016 | Facebook marketing, Marketing through gaming, Social media
Facebook viewers tuned into an hour long interactive murder mystery last week, teaming up to solve the crime in real time via social media in a promotion for TV channel Alibi. The game, called Framed, was a spin on traditional murder mystery events, but this time, it...
Oct 14, 2016 | Marketing through gaming
PlayStation VR has gone on sale worldwide this week, as Sony looks to take on the likes of Facebook’s Oculus Rift and HTC Vive with a more affordable virtual reality experience. The headset plugs into existing PlayStation 4 consoles and retails for £350 in the UK....
Oct 12, 2016 | Marketing through gaming, Mobile, Social media
Mobile casino games maker KamaGames, has struck a partnership with massaging app Viber. Starting with the launch of a specially designed version of its 3D Blackjack game, users will now be able to play with their friends via the Viber messaging app. KamaGames Dublin’s...
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