Connected packaging: Most consumers would scan a product to learn about a brand
Over three quarters of consumers use their mobile to learn about a product, with most wanted packaging to display QR codes, according to new research.
Mobile payment users worldwide surpass 1 trillion amid pandemic
Last year, for the first time, total mobile payment users worldwide (those who had made a purchase at least once in the prior six months) surpassed 1 trillion.
Google will allow Android users to opt out of tracking
Google will allow Android users to opt-out of being tracked by advertisers, following a similar move by rival Apple.
Food and grocery delivery apps continue to soar as lockdown eases
Despite lockdown restrictions being lifted worldwide, food and grocery delivery app use is still on the rise, according to new research.
Apple’s biggest privacy update yet? New transparency feature forces opt in to app tracking
Apple has rolled out a major privacy feature that lets iOS users to decide how they want their personal data handled.
Sleeping habits: 23% of Brits shop in bed
With mobile usage on the rise, 23% of Brits now admit to using their smartphone to shop while in bed, according to new research.
Mobile apps trends: Casual games dominate (but core games generate more revenue)
Games dominate the mobile apps business, especially when it comes to revenue, according to new research.
Top global app publishers in 2021: Tencent, Netease and Playrix lead the way
The US has the most top publishers of any country followed closely by China with Tencent, Activision and Zynga among the most popular, according to new research.
Global app spending passed $111bn in 2020, up $25bn
Total global app spending from both the Apple App Store and Google Play reached a combined $111B in 2020, a 30% increase from 2019’s global app spending, according to new research.
Top apps by sector: Education apps grew most in last 4 years
Education apps have enjoyed the most growth in downloads over the past four years, followed by business apps and shopping/ food delivery apps, according to new research.
Mobile outperformed 2020 expectations with consumers spending $143bn on apps
2020 accelerated mobile adoption as consumers used their mobile devices to connect, work, learn, play and escape despite COVID-19 restricting their way of life, according to a new study.
Mobile gaming skyrockets in UK as users pay to win
Gaming has increased significantly in the last year and people in the UK have spent more time playing mobile games, with puzzles top topping the list and 43% of people making in app game purchases.
Vodafone gives small businesses free broadband for 2021
Vodafone is giving small business free broadband for 2021. This offer is part of a 36-month plan to all small businesses across the UK.
Plymouth home to world’s first 5G ocean-based marine testbed
Plymouth Sound is to be home to the world’s first 5G ocean-based marine testbed, putting the city at the forefront of marine and maritime innovation.
Mobile accounts for 35% of all peak shopping orders, cutting desktop’s dominance
Shoppers’ use of mobile phones for orders exploded during the last peak shopping period – which includes Black Friday-centred Peak Week, through to Boxing Day – further reducing desktop and tablets’ share, according to new data.
Facebook hits number one for mobile app advertising
Facebook took the number one spot, and both Google and Facebook continued to dominate mobile app advertising, according to new research.
Brands ‘have yet to create successful post-COVID digital and mobile experiences’
Many pandemic-induced behaviours are here to stay but many brands have not adapted to these habits, presenting digital transformation opportunities according to new research.
UK contact tracing app: Will only 2 in 5 Brits download it?
The majority of UK mobile users are unlikely to download the UKs contact track and tracing app, despite the government urging them to do so to help halt the spread of the Coronavirus, according to a survey.
Walmart teams with Microsoft for TikTok bid
Walmart has teamed up with Microsoft in their bid to buy TikTok, as the bidding war for the social video sharing app heats up in the US.
TikTok fuelling ‘global creativity’ as monthly visitations grow 72% worldwide
Outside China, TikTok has experienced 72% growth in monthly visitation since the third quarter of 2019, driven by the pandemic, becoming a pioneer in enabling creativity globally.
