Perkbox gets £13.5m funding boost for employee experience platform
Employee experience platform Perkbox has raised £13.5m in equity funding, to support its worldwide expansion plans and new product launches.
Sanofi hayfever brand Opticrom partners with Mindshare to launch voice-activated pollen alert
Marketing agency Mindshare has partnered with Sanofi’s hayfever brand, Opticrom Hayfever, to launch the first voice-activated pollen alert on Amazon’s Alexa platform.
Shopify ties with Snapchat to integrate ecommerce ads
Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform. Shopify merchants are often small and medium-sized businesses (SMBs) — with busy days and deep...Purina interactive posters in France ‘encourage dogs to pee on them’
Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards. The Street Vet stunt, from McCann Paris, was created to disrupt dog checkups and displace steep vet bills. The...Battle of the translation assistants [INFOGRAPHIC]
How good are Google Assistant, Amazon’s Alexa and Apple’s Siri at translating some of the most popular phrases of all time? A new study takes a look… As part of the examination, conducted by One Hour Translation (OHT), 60 well known phrases in English were translated...Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar
Formats like Shopping Ads, Responsive Search Ads, and Messenger Ads rose in popularity this quarter as advertisers looked for new ways to capture consumer attention, according to new research. The findings, from digital marketing software firm Marin, form part of its...Smartphone now accounts for half of all UK digital ad spend
UK advertisers spent £13.44bn on digital advertising in 2018, marking a 15% year-on-year increase, according to new research. The latest IAB UK and PwC Digital Adspend study demonstrates continued confidence in the power of digital advertising. For the first time...Urban Airship rebrands as just ‘Airship’: expands beyond ‘push’ mobile marketing
Urban Airship, one of the pioneers of mobile push notification marketing, is rebranding under the name Airship to reflect its expansion into wider customer engagement marketing. An early pioneer in mobile push notifications, Airship now allows businesses to precisely...Safety, cybersecurity and cost delaying mass deployment of autonomous cars
The biggest hurdle in turning prototype autonomous vehicles into mass market models is how to cut production costs, but the area energizing engineers most is how to tackle functional safety and cybersecurity, according to a Forrester survey of 54 automotive industry...UK ad budgets show surprise comeback amid Brexit crisis
UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data. The quarterly Bellwether from the Institute of Practitioners in Advertising (IPA) features original...L’Oréal partners with Boots for AI-powered spot-scanning advice tool
L’Oreal has pioneered the role of AI and AR in cosmetics, creating the Makeup Genius app that trailblazed a new digital approach to “try before you buy”. In a sector where product trial is constrained by the number of people able to get to beauty counters in stores...Ecommerce trends: Nearly 80% of people use shopping apps at home
People use ecommerce apps to increase the convenience and value of their shopping experience. Mass merchant (81%) and pure online retailer apps (77%) from stores like Target, WalMart, and Amazon are the most popular types of shopping apps, according to a new survey....The changing face of customer loyalty
Many brands take loyalty for granted; Dino Forte, CEO, Ventrica highlights the importance of delivering customer experience that meets the customer’s expectations, and due to this, argues that organisations need to make sure that measures are in place to ensure...Gameloft picks PubMatic for programmatic in-app ads
Mobile games developer Gameloft is working with Pubmatic to run in-app advertising across its roster of titles. As apps are now the preferred environment for consumers to access information, connect and transact, they represent the key channel for advertisers to reach...Online video needs “fundamental rethink”
There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research. The study, by Unruly, the IPA and marketing consultant Peter Field, looks into the emotional and cognitive triggers of video...Snapchat unveils gaming and AR platform
Snapchat has launched a multiplayer video game service, alongside a new AR utility platform, as the chat app looks to expand amid growing competition from larger rival Instagram. Snap Games will enable friends to play against each other without installing any extra...Online dating trends: Men outnumber women on Tinder by 9 to 1 ( while Grinder wins for age diversity)
Men outnumber women on Tinder by almost nine to one, while even “female-friendly” apps like Bumble have fewer than 20% of Bumble users, according to new research. A recent study by Mobile Journey Marketing cloud provider Ogury reveals a massive gender imbalance...Snapchat forecast to lose users for the first time as redesign takes toll
For the first time since its inception, Snapchat’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast.
Vodafone turns on first 5G train station at Birmingham New Street
Vodafone has turned on 5G connectivity at Birmingham New Street, making it the UK’s first train station to trial the superfast technology. This announcement comes as part of Vodafone’s mission to activate 5G at a number of key commuter locations across the UK during...Spotify accuses Apple of ‘stifling app competition’
Spotify has accused Apple of anti-competitive practices by charging a 30% “tax” , leading to an investigation by the European Union’s competition watchdog.
