Uber plans ‘$120bn’ IPO next month following rival Lyft
Ride-hailing firm Uber is planning to kick off its initial public offering in April, following smaller rival Lyft.
Driverless cars and trust: Consumers reveal top self-driving brands
Apple, Hyundai, Volvo and Tesla are the most trusted brands when it comes to driverless cars, according to new research.
Artificial intelligence: Seven ideas receive funding to ensure AI is used in the public interest
From combating the spread of misinformation to expanding awareness of the impact of artificial intelligence on society, seven projects shaping the effects that artificial intelligence has on the field of news and information received $750,000 in funding today.
PubMatic launches OpenBid programmatic platform for app developers
PubMatic has launched OpenBid, a programmatic platform that provides app publishers and developers with a marketplace.
Bing ads and Samsung launch 3D Search ads
Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing.
Video viral of the week: Google Assistant fixes films at the Oscars
The award for best ad during the Oscars went to Google, who’s one minute slot showed how Google Assistant could dramatically alter some iconic movie moments.
TabMo links outdoor, connected TV and audio ads on mobile advertising platform Hawk
TabMo’s demand side platform (DSP) Hawk has connected additional advertising channels to its mobile inventory, giving advertisers a single destination to manage outdoor, smart TV and audio campaigns.
Verizon Media adds six native ad features for brands
Verizon Media is expanding its native ad capabilities with an advanced suite of features within its ‘Moments’ platform.
Smart speaker usage ‘now reaches 13% of internet users’ in developed markets
More than one quarter of respondents indicated integration with services and devices was the most important feature of smart speakers.
Facebook profits hit record high (despite year of scandals)
Facebook’s increased its user base in the US and Europe, with profits up $6.9bn (£5.3bn) despite a year of scandals plaguing the social media giant. Facebook recorded a strong fourth quarter boosting its global user database and revenue shot up 30% from a year...Unilever develops cross media measurement model for brands
Unilever has launched an initiative to build a cross-media measurement model to help brands measure and understand campaign impact across the media landscape.
Does AI really boost ROI? Half of marketers say they’ve seen proof
Just over half (52%) of businesses have seen an increase in sales through the use of AI in marketing efforts, with many increasing their spend on the technology in the next htree years, according to a new survey.
Top tips: Five digital trends to watch in 2019
Louis Georgiou, Managing Director at digital product and services consultancy Code Computerlove, shares his prediction of five digital trends to watch in 2019. At the heart of digital product thinking is the belief that digital experiences should continually develop...US court forces Domino’s Pizza to make app accessible to blind people
Domino’s Pizza must make its website and mobile app accessible to blind people using screen-reading software, after a court ruling in the US.
IPA Bellwether: UK marketing budgets flatline as Brexit bites
After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.
Google adds activity cards to users’ browsing history
Google is making it easier for users to continue their old searches by adding activity cards.
Top 10 CES gadgets: Automatic make-up, expanding letterboxes and walking cars
The Consumer Electronics Show in Las Vegas has ended for another year, with 5G, bendy phones and modular TVs dominating conversations. We look at 10 of the biggest innovations from the event, from the practical to the weird….
Top countries for mobile commerce: Sweden, Norway and Japan lead the way
The UK is among the top mcommerce players globally, with shopper enthusiasm for mobile providing significant app opportunities for retailers with conversion rate three times higher than mobile web transactions, according to new research.
Angry Birds goes VR with ‘Isle of Pigs’ game
Angry Birds fans will soon be able to flock to a far away island to battle green pigs in virtual reality with the latest Angry Birds game, set to debut in early 2019.
Wishing you a voice-enabled Christmas?
With Christmas just around the corner, voice assistants are set to be one of the hottest gifts on wish lists. However, a recent project from digital marketing agency, Cheil UK, proved that voice assistants – although fun – have a long way to go before they become a useful tool during the Christmas period.
