Nov 20, 2019 | Mobile
Mobile games maker Rovio is marking the countdown to the official 10th anniversary of Angry Birds on 11 December 2019 with a ‘venting machine’ in New York Times Square, turning people’s ‘anger’ into prizes.
Nov 15, 2019 | Ads, E-commerce, Mobile, Search
A third of small to medium size enterprises do not have a website to enable discovery, while 71% do not manage a search engine listing or map listing for their business, according to new research.
Nov 14, 2019 | Ads, E-commerce, Mobile
Supermarket chain Costcutter has selected TabMo and it’s mobile-first creative demand side platform (DSP) to add audio to its mobile advertising campaigns.
Nov 13, 2019 | Ads, Content marketing, Mobile, Social, Social media, Video
With 2019 coming to an end, Socialbakers’ CEO Yuval Ben-Itzhak reflects on the year in marketing, and comments on what marketers can expect in his 2020 predictions.
Nov 13, 2019 | Content marketing, Mobile, Social, Social media, Video
Instagram has launched a new short 15-second video tool, as the social media app looks to emulate the growing popularity of China’s TikTok.
Nov 13, 2019 | Mobile, Social, Social media
With the official Angry Birds 10th anniversary coming next month, Rovio Entertainment has kicked off the celebrations with a new campaign – titled “Bring the Anger” – that aims to show how anger can be converted into positive action.
Nov 8, 2019 | Ads, Content marketing, Mobile, Social, Social media, Video, Viral
Unilever is taking its ethical ad tech’ experiment to Instagram, donating half its ad revenue to a viewers’ charity of choice.
Nov 6, 2019 | Ads, Content marketing, Mobile, Search
Just 14% of geo-targeted adverts use high-quality signals as privacy regulations put pressure on location data, according to new research.
Nov 6, 2019 | Ads, Content marketing, E-commerce, Mobile, Social, Social media
Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.
Nov 5, 2019 | Mobile, Social, Social media
Facebook is rebranding its logo for its products and services in an attempt to distinguish the company from its familiar app and website.
Nov 4, 2019 | E-commerce, Mobile, Regulation, Social, Social media
Home rental platform plans AirBnB is banning “party houses” after five people were killed at a Halloween party in San Francisco.
Nov 4, 2019 | Mobile
Brands are missing out on opportunities to convert their users to paying users because of the way they are measuring the performance of their apps.
Oct 29, 2019 | Ads, Content marketing, Mobile, Search, Social, Social media, Video
UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.
Oct 24, 2019 | Mobile
IMImobile, a global communications software provider has partnered with Mavenir, a US-based network software provider, as part of its RCS Business Messaging Ecosystem to accelerate market adoption of this richer, more interactive channel.
Oct 23, 2019 | Mobile
‘Smart Homes’ has emerged as the most mentioned vulnerable Internet of Things (IoT) technology among the world’s leading cybersecurity influencers on Twitter during the first half (H1) of 2019, according to GlobalData, a leading data and analytics company.
Oct 18, 2019 | Mobile, Regulation, Social, Social media
Nearly a third of Brits (32%) are considering ditching Facebook over privacy concerns, compared to just 11% have similar issues with Huawei, according to new research.
Oct 17, 2019 | Ads, Content marketing, Mobile, Social, Social media, Video
UK marketers have recorded a reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to new data.
Oct 15, 2019 | Ads, Content marketing, Mobile, Search, Social, Social media, Video
Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update
Oct 7, 2019 | Content marketing, Mobile
By 2021, algorithmic and anti-bias data auditors emerge to tackle “pale, male and stale” artificial intelligence, reveals CCS Insight in its predictions for 2020 and beyond.
Oct 3, 2019 | Ads, Content marketing, Mobile
Microsoft has revealed two devices with hinged, dual touch screens, as the electronic giant looks to offer an alternative to ‘foldable phones’.
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