Deliveroo, Costa Coffee and BrewDog are growing in value faster than any other UK brands, according to the 2019 BrandZ Top 75 Most Valuable UK Brands, according to new data.
The research, from Capgemini Research Institute, quizzed over 12,000 consumers and 1,000 business executives.
Viewability of online and mobile ads is the highest it’s ever been in the UK, ahead of Germany, Australia and the US, according to new research.
Deepfake app Zao has risen to the top of Chinese app sales charts less than a week after going live, sparking privacy concerns in the process.
Inskin Media has partnered with Lumen Research in the first study of its kind, providing unique insight into mobile ad viewing behaviour through eye-tracking using just the smartphone camera.
Ahead of the new academic year next week, young Brits are calling for tighter rules and awareness around the use of smartphones and social media in schools, according to new research.
Huawei’s next generation of smartphones will not be able to use Google apps and services under the current US trade ban, Google has said.
Mobile marketing firm Airship has acquired Apptimize, helping its clients such as Adidas, ASOS and Vodafone test and optimise mobile experiences across devices.
Over 70% of schools are considering introducing an eSports curriculum to boost recruitment efforts, support student recruitment and better prepare students for the job market, according to new research.
Lens Studio has so far seen over 500,000 Lenses created for the app by amateurs and experts alike, and the new updates mean it is even more accessible, user friendly and innovative.
The BBC is planning to launch a digital voice assistant next year that will work on all major smark speakers and mobile devices and recoignise regional UK accents better than rivals, the broadcaster claims.
YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.
The 5G era is set to drive the next wave of growth in video streaming, with 78 percent of U.S. indicating they will expand this activity as they adopt the next-generation wireless standard in smartphones and home-networking solutions, according to a survey conducted by IHS Markit Digital Orbit.
Apple has launched a new credit card this week, but the tech giant has warned that the high tech Apple Card may be permanently discoloured by some fabrics found in wallets and jeans.
Free wi-fi has often been used as a marketing tool to entice people into making larger purchases. But will the advent of ultra-fast 5G make these offers defunct? Liz Ince, Managing Consultant, analyses the implications of 5G on marketing tools.
Twitter has introduced a new way to buy video ads that gives advertisers the option to pay only for completed views.
In-app mobile ad impressions rose 26% over last year as advertisers move to Private marketplaces (PMPs) to buy and sell inventory, according to new research.
Nearly two-thirds (64%) of workers spend at least 30 minutes per day switching between apps, with ‘streamlined information’ key to effeciant meetings and emails within business-to-business firms, according to new research.
A tweet from a teenager has gone viral after she apparently used her smart fridge to post on Twitter after her mother confiscated her phone, giving the electronics brand LG a social media buzz in the process.
Esports revenue will leap from $900 million in 2018 to $5.05 billion in 2024 with revenues split between game publisher fees, sponsorship, media broadcasting rights, tickets and merchandise, tipping and advertising, according to new research.
