Nov 26, 2014 | Monthly email editions - Digital marketing research and news
The winning formula for digital strategies continues shifting, as this month Facebook finally kills free organic reach after 3 years of reducing the earned media brands enjoyed. Earned is still possible in many social platforms, but without paid budgets, most people...
Oct 31, 2014 | Monthly email editions - Digital marketing research and news
Mobile strategies got a boost this month as Facebook’s Hyper Local ads took geo-targeting to a new level. New research shows Europeans value their personal data at £140, but if you’re a trusted brand looking to get access the price could be lower. For 2015...
Oct 1, 2014 | Monthly email editions - Digital marketing research and news
This month’s round-up of the research, trends and case studies impacting digital marketing. – Internet of Things gets real – Ecommerce goes social with Twitter – Digital marketing effectiveness Take a look and get back in touch if there’s...
Aug 28, 2014 | Monthly email editions - Digital marketing research and news
Big developments in social and mobile are shaping the digital media landscape as brands gear up for their end-of-year media spend. – Facebook’s ad frequency: How will consumers react to a doubling in newsfeeds? – Ice Bucket Challenge: A meme and its...
Aug 1, 2014 | Monthly email editions - Digital marketing research and news
Big trends this month – Media buying gets smarter and better value with ‘programmatic’ ads – SEO: More changes from Google are discovered – Facebook and Snapchat plan ‘buy’ buttons in their ads – Why people only have...
Jul 1, 2014 | Monthly email editions - Digital marketing research and news
Digital strategies needs to be strong and flexible – and this month’s round-up of the big stories reminds you why: – Facebook’s ad targeting: How the cookie got (even) smarter – “Internet of Things”: Latest acquisition and...
Apr 30, 2014 | Monthly email editions - Digital marketing research and news
Another milestone in digital development: the month when online ad revenues overtook broadcast TV for the first time. Latest research from the US shows the shape of things to come in dozens more markets as the media mix continues to evolve. In the same month...
Mar 27, 2014 | Monthly email editions - Digital marketing research and news
As the web celebrates its 25th birthday, Tim Berners-Lee shares his thoughts about what’s to come. To give you a window into the near future, Matt Cutts explains how Google voice search will remove keyboards, and wearable computers get another step closer. New...
Feb 28, 2014 | Monthly email editions - Digital marketing research and news
Twitter’s financial losses: look out for them chasing advertising dollars, and the traffic on your brand’s Twitter page starting to erode. It will be Facebook’s ‘Edgerank’ all over again. Facebook buys WhatsApp, Comcast buys Time Warner:...
Jan 30, 2014 | Monthly email editions - Digital marketing research and news
If you’re planning 2014 digital strategies for your brands, here’s the latest inputs from our strategists: – Long term trends: The ‘Internet of Things’ (physical objects getting connected) came closer with Google buying smart thermostat...
Dec 30, 2013 | Monthly email editions - Digital marketing research and news
As digital advertising moves beyond measuring clicks, this month saw the big players ramp up their display tools. Google reduced the value of adverts that are not seen by humans – potentially giving advertisers a better return on their display ad investment....
Nov 29, 2013 | Monthly email editions - Digital marketing research and news
Big developments in mobile and social are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour. What does it mean for your brand or...
Oct 31, 2013 | Monthly email editions - Digital marketing research and news
New global research shows brand leaders see the switch to digital marketing now “a matter of survival”, and reputation management (thanks to attacks through social media) now more of a risk to brands than an unstable economy or competitors. Google created...
Oct 2, 2013 | Monthly email editions - Digital marketing research and news
The digital skills gap is back in the spotlight after a US study showed most marketers lacked knowledge and confidence – a massive gap that confirms new platforms and approaches are putting budgets at risk. Several big changes came from Google as they push...
Aug 30, 2013 | Monthly email editions - Digital marketing research and news
Most social strategies are no longer working. Facebook’s filtering of posts has switched the platform to a paid channel, and now investigations in the UK reveal the extent of fake fans. Viral marketing is failing to travel without paid promotion, and although...
Jul 31, 2013 | Monthly email editions - Digital marketing research and news
Looking for smart brands with strong digital ecosystems? Look at how the arrival of a royal baby in the UK became a media event for Oreo, Pampers and many more. With a strong always-on digital strategy, it’s easy to unlock extra reach and cut-through. This...
Jun 28, 2013 | Monthly email editions - Digital marketing research and news
In this month’s round-up, we look at advertising: Facebook’s new ad formats, Amazon overtaking Twitter in ad revenue, and Google’s new ‘enhanced’ campaigns. The continued evolution of these 3 media properties is covered in our Digital...
May 31, 2013 | Monthly email editions - Digital marketing research and news
With smartphones bridging the gap between physical and digital worlds, this month we take an in-depth look at how marketers can ensure their offline calls-to-action drive maximum mobile interaction. As mobile habits change, marketers have to pick their channels...
May 3, 2013 | Monthly email editions - Digital marketing research and news
Mobile ad spend leaps, taking 10% of all digital spend in the UK – one of the world’s laboratory markets for digital. Smartphones outsold feature phones globally for the first time – and Facebook’s ‘Home’ software for Android saw...
Mar 31, 2013 | Monthly email editions - Digital marketing research and news
Traffic to websites by tablet users is overtaking smartphone traffic, 50% of mobile searches get actioned within an hour, and Nielsen shows where consumers are located when they’re searching categories like ‘food’ or ‘shopping’ –...
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