Feb 28, 2013 | Monthly email editions - Digital marketing research and news
This month we see the growing global tide of smartphone adoption shift to the East as for the first time the number of Chinese users is due to overtake US users. And with rapidly increasing smartphone adoption the volume of mobile video and mobile video advertising...
Feb 1, 2013 | Monthly email editions - Digital marketing research and news
The beginning of 2013 saw more evidence of the death of the high street as consumers increasingly flocked to the web for their shopping needs. In particular the shift from buying entertainment in solid-state form to digital form was put into sharp focus as the closure...
Dec 19, 2012 | Monthly email editions - Digital marketing research and news
To round off 2012, we bring you our collection of top stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value...
Nov 29, 2012 | Monthly email editions - Digital marketing research and news
As we come towards the end of 2012, research shows that this year really has been the year of the smartphone. According to Gartner, global sales have risen 47% year-on-year, much to the benefit of Samsung and the Android platform primarily. But Apple has still managed...
Nov 1, 2012 | Monthly email editions - Digital marketing research and news
After its IPO woes, Facebook finally turned a corner this month – but at what price to advertisers? Reports suggest that the social network is lowering the reach of ‘likes’ in favour of paid-for advertising such as newsfeed ads and an upcoming...
Oct 1, 2012 | Monthly email editions - Digital marketing research and news
Apple’s high-profile iPhone 5 launch was marred by problems with its mapping technology and a hactivist leak of 1 million Apple IDs. Despite negative press, Apple once again broke records, selling 7m handsets over the opening weekend alone- evidence of the...
Aug 30, 2012 | Monthly email editions - Digital marketing research and news
What’s a ‘like’ really worth? About 24% more than non-fans, according to Play.com. With Facebook under pressure to turn clicks into cash, Play’s data certainly help Zuckerberg make his case that ‘likes’ equal high-value customers....
Aug 3, 2012 | Monthly email editions - Digital marketing research and news
As the first ‘social’ Olympics gets underway, some over-zealous sponsors are already feeling the wrath of Twitter users, and this month we look at why brands are succeeding (and failing) at the games. July was another tough month for Facebook, as its ad...
Jul 18, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Monthly email editions - Digital marketing research and news, Peru, Special editions - Digital marketing research and news
Across Latin America, the growth of online marketing continues to be rapid as brands unlock a smarter communications mix. This briefing gives a snapshot of market growth across Latin America. In digital training programmes we explain how to read the landscape,...
Jun 27, 2012 | Monthly email editions - Digital marketing research and news
The Cannes Cyber Lions showed why owned media is key and how not to simply add to the clutter of the web. In digital advertising the big players battled hard, with Google opening AdWords to 300,000 apps via its AdMob integration, while preparing for the European...
Jun 22, 2012 | Facebook marketing, Monthly email editions - Digital marketing research and news, Special editions - Digital marketing research and news
Facebook has revolutionised social media, changed the way marketers communicate and blended paid, owned and earn media into one platform. Successful social conversation strategies demand the right consumer insights and effective reading of the social landscape. To...
May 30, 2012 | Monthly email editions - Digital marketing research and news
All eyes on Facebook this month: we have a round-up of the IPO, aggressive investor reaction, General Motors pulling their ads and the latest on share price. More important for marketers, we also have the new approaches for their ads, how the automated ‘Premium...
May 24, 2012 | Monthly email editions - Digital marketing research and news
As India becomes more digitally connected, this special edition of Digital Intelligence shows the way Indian consumers are going online, and on mobile. It covers the key trends you need to know to healthcheck your digital strategy and question whether digital has the...
Apr 30, 2012 | Monthly email editions - Digital marketing research and news
Industry themes we’re tracking this month? The importance of innovation in your strategy: build it or buy it? Instagram’s $1bn price tag makes sense for Facebook’s ‘buy’ strategy because it blocked Twitter, Google, Apple or MSN from...
Apr 5, 2012 | Monthly email editions - Digital marketing research and news
March proved another big month for social media. Dotcom star of the moment Pinterest revealed impressive audience stats for engagement. Now that the social media ‘pinboard’ for pictures and videos has found smart ways to help brands market themselves and...
Nov 30, 2011 | Monthly email editions - Digital marketing research and news
We’re set for another record-breaking Christmas for ecommerce (14% sales growth in the UK alone), and data behind the headlines confirms major shifts in the way people shop. After many years of hype, mobile finally looks set to contribute a significant portion...
Oct 27, 2011 | Monthly email editions - Digital marketing research and news
This month’s research roundup gives more proof about the speed of mobile growth and rising social use. Worldwide mobile access is outpacing fixed-line internet access, and as India’s new $40 tablet shows, the economic barriers to technology are tumbling. Global...
Sep 30, 2011 | Monthly email editions - Digital marketing research and news
Is Facebook destined to become the next AOL? This month saw the social network transform into a media hub, realising Zuckerberg’s strategy of positioning Facebook as an “Internet within the Internet”. The move has worked for games, providing huge ad...
Sep 1, 2011 | Monthly email editions - Digital marketing research and news
Who says August’s the quiet month for news? Here in the UK, riots revealed the worst and best of social media: large-scale looting was organised at least in part via secure Blackberry Messenger, while large-scale clean-ups were enabled through Twitter hashtags....
Aug 1, 2011 | Monthly email editions - Digital marketing research and news
With online sales now 10% of retail here in the UK and 1.5m jobs linked to this within a few years, July has been a month of ecommerce innovation. Contrast that to over 10 years back, when we started the Digital Intelligence newswire, and online retail was barely 0.1%...
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