Jul 1, 2011 | Monthly email editions - Digital marketing research and news
Has Google finally got social right? Early signs from our research indicate that the more nuanced approach of Google+ more to social might finally give Facebook something to worry about, after the failures of Buzz and Wave. Our trackers show Google now attracts 1...
May 31, 2011 | Monthly email editions - Digital marketing research and news
Social media strategies are back at the top of the news agenda, with continued explosive growth among Facebook, Twitter and YouTube reminding every company it needs to evolve its strategy to keep place with the what the platforms offer. Facebook’s facial...
Apr 28, 2011 | Monthly email editions - Digital marketing research and news
Early analysis of Google’s most recent UK search update is striking less for the list of sites that have benefited (including respected UK brands the Guardian, the Telegraph and Which), but primarily for the list of site that have seen their reach tumble. Some...
Apr 15, 2011 | Monthly email editions - Digital marketing research and news
As the web swells to take a quarter of all ad spend here in the UK, the mix of online marketing is evolving. In the last two weeks we’ve been tracking how the use of Facebook engagement ads is exploding, and how online coupons are rising. Brand strategies are...
Apr 4, 2011 | Monthly email editions - Digital marketing research and news
Getting search right just got tougher. This month’s shift in the Google algorithm saw massive swings in the rankings of many brand and retail sites, cleaning up much of the spam but creating a few surprises along the way. Good news for the white-hat techniques...
Feb 28, 2011 | Monthly email editions - Digital marketing research and news
For the movie rental industry, the news of closure at Blockbusters’ 609 stores this month marks the end of an era. In the same week Amazon took on Netflix with streaming service for Prime customers, and online music streaming giant Spotify landed a $1bn...
Feb 14, 2011 | Monthly email editions - Digital marketing research and news
Valentine’s day is looking expensive for Twitter’s suitors. Google and Facebook have bid up the value of the young social tool to a staggering $10bn. Valuations from Huffington Post to Pandora are running far ahead of revenue multiples, and there’s...
Jan 31, 2011 | Monthly email editions - Digital marketing research and news
One month in, how’s the 2011 digital strategy shaping up? Content strategies for consumer and B2B brands should be giving even more consideration to video this year. Audiences are climbing in most countries and engagement remains deep – more below . Social...
Jan 21, 2011 | Monthly email editions - Digital marketing research and news
Mobile apps or mobile sites? Mobile social networking, FourSquare or relying on the established Facebook presence to do the job? Mobile ads or mobile gaming? Android, Nokia or iPhone? SMS or ECRM? … a few of the questions so far this year from marketing teams...
Jan 13, 2011 | Monthly email editions - Digital marketing research and news
Effective digital strategies will be increasingly dominated by new structures and approaches this year. Many agency functions will shift client-side and a new balance in staffing will emerge. Digital capability is a key driver of competitiveness, and with Facebook and...
Dec 31, 2010 | Monthly email editions - Digital marketing research and news
In our review of the year, Facebook and Google dominated our headlines with weekly product development announcements. They played key roles in the UK election – as digital political strategies step-changed – and influenced the fortunes of every firm...
Dec 20, 2010 | Monthly email editions - Digital marketing research and news
2010 was the year video mainstreamed on the web in Western Europe, so when YouTube released their top 10 clips, we thought it time to collate some of the video stories from the last year. Together they provide an important reminder of the scale online video has grown...
Nov 30, 2010 | Monthly email editions - Digital marketing research and news
Get set for another online retail record-breaker: next Monday is ‘Mega-Monday’ when online stores hit meltdown in the shopping frenzy. £6.4bn is the UK forecast for December, with over £20m/hr spent on Monday. Recessionary 2009 saw a 25% leap on 2008 for...
Nov 22, 2010 | Monthly email editions - Digital marketing research and news
After years of anticipating the mobile web, it seems most marketers are struggling to make it work for them. Latest research here in the UK revealed half of firms don’t check their sites on mobiles – and we’d speculate that for those that do the...
Oct 28, 2010 | Monthly email editions - Digital marketing research and news
Privacy issues made headlines this week as Google’s Streetview cars were found to be capturing more than just photos. Data about local wi-fi hotspots went far beyond the hotspot location, raising concerns across government and business, while at the same time...
Oct 22, 2010 | Monthly email editions - Digital marketing research and news
The web let anyone publish anything, but Google let people find what they were looking for. The rise and rise of the world’s largest web media business is something we’ve tracked since testing out the early versions in the late 90s. As search engines have become...
Oct 13, 2010 | Monthly email editions - Digital marketing research and news
When exciting new research landed from TNS, we thought we’d share it straight away rather than wait till the end of the month. Here are the topline points, with more on research and announcements from the global giants that caught our eye over the last two...
Sep 30, 2010 | Monthly email editions - Digital marketing research and news
Google went ‘instant’, Apple went Ping, Microsoft put IE 9 into beta and Twitter got pictures: what a month for giant digital product development from digital giants. All these impact on how digital strategies work for brands – and that’s why...
Sep 20, 2010 | Monthly email editions - Digital marketing research and news
Facebook has become synonymous with social networking. In many countries the two words have become interchangeable, and with Facebook’s audiences continuing to grow in numbers – as well as time spent – every brand has to consider a Facebook strategy...
Sep 8, 2010 | Monthly email editions - Digital marketing research and news
YouTube has become the world’s online video player. Following numerous attempts from other platforms, YouTube emerged as front runner – then gained the critical mass to deliver video to the world. Google’s acquisition boosted the platform’s...
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