Aug 26, 2010 | Monthly email editions - Digital marketing research and news
The pace of Google’s acquisitions is astonishing: Jambool, Social Gold and social apps maker Slide all became GOOG, and there’s clear interest in visual search firm Like.com – the new frontier in search. Add to that their PayPal integration with...
Apr 28, 2010 | Monthly email editions - Digital marketing research and news
The use of the web by politicians has been underwhelming, but the current UK elections are still the most digital. Here’s why… Social media reached out to a new generation and told them to vote. The Electoral Commission used simple digital marketing tactics to...
Mar 31, 2010 | Monthly email editions - Digital marketing research and news
This month saw the power players marking out their turf: Facebook leapfrogged Google into pole position (at least on a couple of metrics in the US), Microsoft pushed deeper into video players, the BBC gave shape to the cut backs, and China and search went head to head...
Mar 23, 2010 | Monthly email editions - Digital marketing research and news
We collated this edition of Digital Intelligence to give clients and Academy Graduates a picture of internet use in the UK today – what is arguably the world’s leading country when it comes to online marketing. If your colleagues would like copies sent to...
Feb 26, 2010 | Monthly email editions - Digital marketing research and news
Pepsi ditched the Superbowl, The Guardian newspaper ditched its regionals, TV adspend took another nail in the coffin, and UK politicians decided to make 100meg broadband an election issue. Brands, media and policy makers: channel switches are everywhere. The mobile...
Jan 29, 2010 | Monthly email editions - Digital marketing research and news
It’s ‘make or break’ time for digital marketing. The stories we’ve tracked as the year kicks off show the focus switching to ROI and getting digital marketing to drive real business results. Out goes ‘reach’, in comes...
Dec 16, 2009 | Monthly email editions - Digital marketing research and news
Our final news round-up of the year saw more 2010 trends take centre-stage. Google’s search getting more mobile and personal (long awaited, and sure to shift the market), and the paid for consumer content movement continued to push forwards (sure to trundle...
Nov 26, 2009 | Monthly email editions - Digital marketing research and news
Behind the scenes every firm’s gearing up its 2010 digital strategy, and retailers are looking forward to that sudden seasonal uplift in online sales. Many are running our digital marketing audits to look for areas where they can boost effectiveness without...
Oct 29, 2009 | Monthly email editions - Digital marketing research and news
As brands and retailers gear up for Christmas, this month we’ve tracked a steep rise in website development, relationship marketing, campaign planning and mobile marketing. The 2010 digital strategy starts now because customers acquired before Christmas will...
Sep 30, 2009 | Monthly email editions - Digital marketing research and news
Size isn’t everything. That’s the conclusion of the largest study of web ad effectiveness so far. Bigger may be better in general, but location on the page has a strong impact. Ad units embedded inside the editorial have a stronger impact on readers which...
Aug 26, 2009 | Monthly email editions - Digital marketing research and news
What a month? General Motors starts selling cars through eBay, Murdoch’s impatience boiled over into a unilateral call to charge for content, public defence of the UK’s health service proved enough to crash Twitter, and major social media platforms were...
Aug 12, 2009 | Monthly email editions - Digital marketing research and news
Since 2000 I’ve been tracking the growth of digital advertising in the US, and this edition of Digital Intelligence how the world’s largest online ad market is changing, traces recent trends, forecasts and key issues in the world’s largest online ad...
Jul 31, 2009 | Monthly email editions - Digital marketing research and news
From tiny micro-businesses to the world’s largest brands, budget pressures are forcing marketers to find smarter ways to reach customers. No surprise they’re finding them online, but the scale and speed of change is surprising. This month we’ve...
Jul 16, 2009 | Monthly email editions - Digital marketing research and news
Since 2000 I’ve been tracking the growth of digital advertising, and this edition of Digital Intelligence focuses on markets across Europe, tracing recent trends, forecasts and key issues. It’s the pilot of a new service several people asked me for, so let...
Jun 30, 2009 | Monthly email editions - Digital marketing research and news
Michael Jackson’s death triggered surges to the web that slowed Google, crashed Twitter and saw millions of tracks downloaded in days. The horrors in Iran drove people online both inside and outside the country, and the single actions of Iranians with cameras...
Jun 16, 2009 | Monthly email editions - Digital marketing research and news, Special editions - Digital marketing research and news
Whatever market your business is working in, understanding your customers is key. It’s about getting the right message to them at the right time and the right way. The growth of internet use in India is attracting the focus of global brands, as well as national...
May 28, 2009 | Monthly email editions - Digital marketing research and news
Are marketers putting their budgets in the right place? That’s the question we’re asking after collating May’s research tracking the growth in web audiences. The average Brit spends over 22 hrs online each month, and many social groups spend much...
Apr 30, 2009 | Monthly email editions - Digital marketing research and news
There’s a polarizing effect in the digital media and marketing sectors: firms with good business models, strong products and great people are weathering the storm, but those without are seeing sustained revenue falls as customers shift. Recession is accelerating...
Mar 31, 2009 | Monthly email editions - Digital marketing research and news
The switch to online is accelerating as the tough economy forces brands to rethink their marketing. Smart digital strategies are as much about cutting costs and boosting efficiency, as about increasing sales. In our monthly digest of research and news, we track how...
Mar 16, 2009 | Monthly email editions - Digital marketing research and news
Social media changed the nature of marketing. Facebook, MySpace and YouTube went from tiny start-ups to form a new centre of gravity in people’s web experience. Now social media is on every marketer’s agenda it’s critical to get it right....
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