Feb 27, 2009 | Monthly email editions - Digital marketing research and news
It’s social media addiction across Europe. Three quarters of European internet users are now on social media sites and the growth is unstoppable. People are spending increasing amounts of time on them the role of social media and online social networks keeps...
Jan 30, 2009 | Monthly email editions - Digital marketing research and news
Tough markets demand new strategies. Researching our first monthly review of 2009 confirmed that while internet use continues growing, the advertising and media sectors (in almost every market) are under exceptional pressures. Hardly news, but the patterns emerging...
Dec 23, 2008 | Monthly email editions - Digital marketing research and news
We hope you have enjoyed this year’s editions of Digital Intelligence and in this final monthly review we show you how despite tough times on the high street online retail continues to break new records. In China online adspend continues to show extremely strong...
Nov 28, 2008 | Monthly email editions - Digital marketing research and news
Tough times trigger changes in strategy. As growth in the US online ad sector slows to just 11%, Google and MySpace unveil new models for monetising their social media content. In the run up to Christmas retail sales forecasts make depressing reading for high street...
Oct 31, 2008 | Monthly email editions - Digital marketing research and news
Tough markets trigger creative thinking, which means a wave of rebuilds on the way for failing brand sites, weak online media and under performing e-retailers. Collating this month’s stories for Digital Intelligence, we’re seeing the innovation start. For...
Sep 30, 2008 | Monthly email editions - Digital marketing research and news
With financial markets in turmoil and marketing budgets tightening we’re going against the trend by forecasting relatively strong times for online marketing. When marketing budgets need proof, marketers will stick with the internet. Partly it’s the...
Aug 30, 2008 | Monthly email editions - Digital marketing research and news
In this summer’s edition we track why rain on the high street accelerated the growth of online retail, how China emerged as the country with the largest internet population, Russia as Europe’s fastest growing digital nation, and the BBC iPlayer continued...
Jul 30, 2008 | Monthly email editions - Digital marketing research and news
While marketing budgets across the board are feeling the pinch the IPA’s latest data shows that online remains the only sector experiencing positive growth. In addition, revised forecasts from ZenithOptimedia now expect online to take 10% of this year’s...
Jun 30, 2008 | Monthly email editions - Digital marketing research and news
The figures are in for 2007, showing that online passed the £3bn threshold last year and now makes up 16% of the UK’s ad market. In Europe online adspend grew 40% during the year and is on course to overtake the US by 2010. These trends are only set to continue...
May 30, 2008 | Monthly email editions - Digital marketing research and news
The latest US online adspend data shows continued strong growth as brands continue to move budgets online. New research is also continuing to identify online’s specific strengths and role in cross-media campaigns. Days away from the launch of Apple’s new...
Apr 28, 2008 | Monthly email editions - Digital marketing research and news
As the e-retail economy forges ahead, this month’s summary of new research reports upbeat figures for the US and UK, along with a similar lifts in online advertising in spite of the wider concerns about the ad market. Opinion polls suggest a gradual change in...
Mar 31, 2008 | Monthly email editions - Digital marketing research and news
The outlook for digital advertising growth remains strong with new research putting online at 10% of all adspend in the US, and here the UK market topping £5bn by 2012 – that’s on top of our own forecasts that now put UK online adspend ahead of TV by the...
Feb 29, 2008 | Monthly email editions - Digital marketing research and news
The acquisition frenzy continues this month with some of the world’s biggest internet brands still in battle for taking over each other (and still finding time to buy more smaller internet companies along the way). The economies of scale mean a service like...
Jan 31, 2008 | Monthly email editions - Digital marketing research and news
January saw a great start for the digital marketing, media and retail sectors. Consumer spending was even greater at Christmas than most e-retailers had forecast with a leap of around 50%, online advertising looks set to overtake television spend in the near future as...
Dec 31, 2007 | Monthly email editions - Digital marketing research and news
Your final news download as we wind down and wish you the best for the holidays. The mince pies and mulled wine are waiting, we’re almost finished for the year, but I did want to send you the final newswire to complete your archive. 2007 was a transformative...
Nov 20, 2007 | Monthly email editions - Digital marketing research and news
Another massive month for product development at the search engines, as the migration to the mobile web quickens. Strong financial results from indicator stocks are giving investors greater confidence in the online media sector, and retailers are looking forward to a...
Oct 8, 2007 | Monthly email editions - Digital marketing research and news
Another cracking month for the internet sector and we held back this round-up of September research to include the two new records set for online adspend in the UK and the US. Online is taking almost 15% of the adspend cake in the UK and crossed $5bn in a single...
Sep 3, 2007 | Monthly email editions - Digital marketing research and news
Online retail took a major leap this summer, breaking the £4bn threshold for July alone. That’s a staggering 80% growth year-on-year, and well above seasonal expectations (we’re thinking the British ‘Summer’ had something to do with this one). In the social networking...
Jun 19, 2007 | Monthly email editions - Digital marketing research and news
At Digital we continue to try sifting the research and news that matters most for executives in the digital industry, and in this month’s edition we’re tracking how European and US adspend data revealed major leaps forward, as consumer and business brands...
Apr 27, 2007 | Monthly email editions - Digital marketing research and news
Online adspend is already topping 10% of the media channel mix in several countries, and ZenithOptimedia are predicting that worldwide it’s now on course to top radio by next year. In the UK our own analysis now puts online above direct mail, and we remain...
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