Mar 30, 2007 | Monthly email editions - Digital marketing research and news
Online adspend broke the £2bn mark here in the UK and closed 2006 with 12.4% of the total advertising cake. Almost exactly in line with our prediction in the Autumn (12.5%), the growth in search continued to fuel web ads (paid for clicks account for 58% of the total),...
Feb 28, 2007 | Monthly email editions - Digital marketing research and news
In five years 6m of us throughout Europe will go online to find love. In just over ten years nearly half of all purchases will be made online in the UK. Sometimes the predictions can be hard to picture – and they don’t always come right – but one...
Jan 31, 2007 | Monthly email editions - Digital marketing research and news
So after the biggest E-Christmas on record, what did we all do at the start of the year? Log back on and start online shopping again! This month’s edition of Digital Intelligence shows how 2007 has got off to a flying start for online advertising. In the UK, 90%...
Dec 18, 2006 | Monthly email editions - Digital marketing research and news
More records are set to be broken: in these couple of weeks more money will be spent online than ever before as the e-retail industry crosses yet another threshold. 2006 is rightfully recognised as a record-setting year for digital advertising and marketing but here...
Nov 30, 2006 | Monthly email editions - Digital marketing research and news
All online retailing records will be smashed in the next few weeks. We’re crossing another threshold in the role the internet plays in people’s lives. Here in the UK online shopping is leaping 40% year-on-year and should top £42billion in 2007, and...
Oct 27, 2006 | Monthly email editions - Digital marketing research and news
10% of retail spend, 10% of advertising spend: that’s what the internet is taking today in the UK. In the last few weeks we’ve been working for media groups from as far a field as the US, China, New Zealand and Mexico, yet everyone is looking to the UK...
Sep 25, 2006 | Monthly email editions - Digital marketing research and news
This month the Digital team headed to the US where more than €1bn a month is being spent in online advertising. It’s the MIXX awards that are championing the best in online advertising worldwide – a real celebration of what the web can do, and as...
Aug 31, 2006 | Monthly email editions - Digital marketing research and news
Following our research into the eastward expansion of the global search engine brands, I headed to Poland last month to get a snapshot of how the market had moved on since the arrival of Google, Ebay and Orange. The use of mobile is spiralling and the cost of...
Jul 27, 2006 | Monthly email editions - Digital marketing research and news
€100bn: that’s the new magic number. Online commerce has gone from nowhere to the €100bn mark in 12 years. If you ever needed a measure of how much the online economy has leapt then look no further. In this month’s Digital Intelligence, we give...
Jun 19, 2006 | Monthly email editions - Digital marketing research and news
Online advertising will overtake newspaper advertising within a year. In April when at Digital we ran the analysis of online adspend we concluded that in the UK online advertising would reach the same level as national newspapers by November, and that search engine...
May 19, 2006 | Monthly email editions - Digital marketing research and news
Writing this month’s edition in a wireless cafŽ at Stockholm’s International Advertising conference makes me realise how far the web has come on its journey into media’s mainstream. No one here talks about ‘going online’; the web has...
