Facebook asks governments for help policing internet
Facebook boss Mark Zuckerberg has asked governments and regulators to play “a more active role” in policing the internet and the standards of big online companies. Zuckerberg said firms such as his had huge responsibilities, deciding matters such as which...Video viral of the week: Google Assistant fixes films at the Oscars
The award for best ad during the Oscars went to Google, who’s one minute slot showed how Google Assistant could dramatically alter some iconic movie moments.
Verizon Media adds six native ad features for brands
Verizon Media is expanding its native ad capabilities with an advanced suite of features within its ‘Moments’ platform.
Burger King under fire for ‘exploiting’ influencers in marketing stunt
Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back. Vlogger Casey Niestat got annoyed at Burger King for tricking him into playing along with a stunt to help...Six Nations enjoys World Cup bump as sponsors set for ad scrum
2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship. The...The power of a single customer view: 4 tips for better analytics
In today’s multiplatform world, it can be difficult to get a single view of a user, whether they are looking at the same site on a mobile, PC, tablet or another connected device. A new report from Bench and Pitney Bowes offers a practical approach to harnessing data...Unilever develops cross media measurement model for brands
Unilever has launched an initiative to build a cross-media measurement model to help brands measure and understand campaign impact across the media landscape.
Does AI really boost ROI? Half of marketers say they’ve seen proof
Just over half (52%) of businesses have seen an increase in sales through the use of AI in marketing efforts, with many increasing their spend on the technology in the next htree years, according to a new survey.
AI in Business: 2019 Trends and predictions
AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it will actually improve and even create jobs in the future. John Williams, Head of Marketing at...Facebook ‘paid children to install spy software on their phones’- report
Facebook paid children as young as 13 to install software on their phones which let the company collect data on how they used its competitors’ apps, according to a new report.
Top tips: Five digital trends to watch in 2019
Louis Georgiou, Managing Director at digital product and services consultancy Code Computerlove, shares his prediction of five digital trends to watch in 2019. At the heart of digital product thinking is the belief that digital experiences should continually develop...Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis
YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.
IPA Bellwether: UK marketing budgets flatline as Brexit bites
After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.
Top 10 CES gadgets: Automatic make-up, expanding letterboxes and walking cars
The Consumer Electronics Show in Las Vegas has ended for another year, with 5G, bendy phones and modular TVs dominating conversations. We look at 10 of the biggest innovations from the event, from the practical to the weird….
Verizon Media and Microsoft strike global native advertising deal
Verizon Media and Microsoft announced a new multi-year global native advertising deal.
‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive
Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.
Angry Birds goes VR with ‘Isle of Pigs’ game
Angry Birds fans will soon be able to flock to a far away island to battle green pigs in virtual reality with the latest Angry Birds game, set to debut in early 2019.
Publicis.Sapient unveils ‘Sending Machine’ to encourage food donations
Publicis.Sapient has developed the ‘Sending Machine’ – a digital vending machine that doesn’t dispense food to the purchaser, but instead sends it directly to those who need it most.
AR pioneer Blippar goes into administration
Blippar, a UK-based company that specialised in augmented reality received more than $100m in funding but ultimately failed to make a profit.
