Cavai expands conversational advertising to German market
Conversational advertising firm Cavai, has opened an office in Munich, and the appointment of Florian Wolf as Sales Director for the DACH region.
Xandr and Meetrics team up to boost programmatic advertising purchasing
Xandr and Meetrics have joined forces to help provide more control of the programmatic purchasing of ad displays for buyers.
Digital trends for 2021: Baby boomers will rule in permanent shift online
2021 will be the year of Baby Boomers and Gen X, as the pandemic accelerates a more permant shift to online for commerce, finance and social-connectedness, according to new research.
Royal Mail launches video campaign advert in anticipation of festive parcels boom
As Royal Mail gears up for the Christmas rush, the company is launching a TV advert reminding consumers and business customers of the many ways they can send and return parcels this festive season.
YouTube takes on Spotify with ‘Audio ads’: first format for listening
YouTube has launched audio ads, its first ad format for listening on YouTube, to help advertisers reach their audiences with audio-based creative made for that listening experience.
Gaming on smart TVs: 21% increase in time spent gaming on Samsung TVs
A new report from Samsung Ads Europe ‘Behind The Screens: Gaming in 2020’, reveals Gamers are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21%) since January.
Wickes launches UK’s first home improvement campaign on TikTok
Home improvement retailer Wickes is the first brand in its industry to launch a campaign on TikTok, partnering with leading global influencer marketing agency, Takumi.
Media technology ‘now being used effectively by a quarter of brands’
Around a quarter of brands now claim to be using media technology effectively, an increase of 10% in the last two-and-a-half years, according to new research by media consultancy ID Comms.
Dynamic Yield launches “No Consent, No Cookies” Solution
Experience optimization platform Dynamic Yeild has advanced its privacy compliance with an out-of-the-box solution for processing opt-in and -out requests without tracking.
UK plans to ban all online junk food advertising to tackle obesity
Online adverts for fatty, sugary and salty food could be banned under new proposals set out by the UK government, but the plans have been criticised for going to far.
Unruly and LG Electronics team up to offer smart TV inventory
Video advertising platform Unruly has struck a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX.
Anzu partners PubNative for cross-platform in-game advertising for brands
In-game advertising platform Anzu.io has formed a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group.
A third of consumers have video called brands (or want to)
Consumers are becoming more receptive to digital-first brand engagement, while also looking for compassion from brands during the pandemic, according to new research.
AI for customers in Financial Services sector boosting profits (but not meeting customer expectations)
While COVID-19 has catalysed financial services organizations to harness Artificial Intelligence (AI) to improve customer experience (CX), challenges in integration and customer perceptions are undermining its potential, according to new research.
Ozone Project expands publishing ad platform with Telegraph and News UK talent
The Ozone Project, a joint initiative from some of the UKs largest news publishers, has ramped up investment to accelerate its premium digital advertising platform.
IPO shock: Jack Ma’s blockbuster Ant float suspended by China
The much- hyped listing of Ant Group, a financial technology firm founded by Alibaba’s Jack Ma, has been suspended by the Chinese government citing “major issues”.
Spanish football league LaLiga hires Tappx for mobile app monetisation strategy
Ad tech firm Tappx has struck a new partnership with LaLiga, Spain’s premier professional football league.
New UK CEO at Salesforce in European push
Customer relationship marketing platform Salesforce has announced that Zahra Bahrololoumi will join the company as Executive Vice President and CEO, Salesforce UK and Ireland (UKI), in March 2021 to lead operations in both key growth markets.
Ogury launches ‘Thumbnail Ad’: Non-fullscreen format built specifically for mobile
Ad tech firm Ogury has launched Thumbnail Ad, a non-fullscreen format built specifically for mobile.
WARC: UK ad market ‘won’t recover until 2022’
The UK ad market is now not expected to recover fully until 2022, as the global pandemic continues to hit marketing budgets, according to the latest WARC adspend forecast.
