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Over a quarter of US SMEs cut martech spend during Covid-19

Oct 7, 2020 | Ad tech, Ads, Online advertising

Over a quarter (28%) of US small business owners have chosen to cut their spending on marketing technologies during the Covid-19 pandemic – instead focusing on redesigning and enhancing their websites, according to new research

Social media fail: PureGym sorry for ’12 years of slave’ workout

Oct 6, 2020 | Ad tech, Online advertising

PureGym has apologised after one of its branches advertised a “12 Years of Slave” workout to mark Black History Month.

Programmatic ‘key driver of UK digital media quality improvements’

Oct 6, 2020 | Ad tech, Online advertising, Programmatic

Programmatic has fuelled the boost in media quality across the UK, outperformed global averages across desktop display, desktop video, mobile web display and mobile web video, according to new research.

COVID-19 forces asset management firms to accelerate digital marketing

Oct 6, 2020 | Ad tech

More than half of European asset management firms have implemented client engagement, digital marketing and communications technology sooner than anticipated due to the COVID-19 pandemic.

Technology ranks as the top industry for fast-growing companies

Sep 30, 2020 | Ad tech, Skills

Technology ranks as the overall top industry accounting for the fastest-growing companies in the list, followed by support services, construction and retail, according to new research.

Global ecommerce trends: Most Brits expect economy to get worse in 6 months (but just 7% in China)

Sep 29, 2020 | Ad tech, China, E-commerce, Online advertising, UK

Nearly three quarters of Brits (74%) expect the economy to get worse in the next 6 months, compared to just 7% in China, but online grocery is booming worldwide, according to a new global study.

Reddit woos UK advertisers with new London office

Sep 28, 2020 | Ad tech, Content marketing, Online advertising, Online video, Social media, UK

Reddit has expanded into the UK with a new office in London, as the popular online forum looks to build its local community and grow its local ad partnerships, with Samsung, Netflix, PlayStation and Pringles already signed up.

Three-quarters of marketers increased spend on influencer marketing in past year

Sep 28, 2020 | Ad tech, Ads, Instagram, Marketing transformation, Online advertising, Social, Social media

People are now seeking out influencers for news, and marketing budgets are growing accordingly. 73% of marketers in US, UK, and Germany put more resources to influencer marketing this year, engaging talent across a wider channel mix.

Facebook, YouTube and Twitter strike social media ad deal over hate speech

Sep 24, 2020 | Ad tech, Content marketing, Facebook marketing, Marketing transformation, Online advertising, Online video, Regulation

Facebook, YouTube and Twitter have struck a deal with advertising giants over harmful content, as the tech giants attempt to restore relations hammered by this year’s advertising boycott of social media sites.

Global online content consumption doubles in 2020

Sep 24, 2020 | Ad tech, Content marketing, E-commerce and E-retailing, Online advertising, Online video

Global online content consumption doubled in a year to an average of 7hrs. The shift online means brands need to turbo-charge their content marketing skills. Fake news is driving brand risk, while connected TVs and TikTok are surging.

Sublime and Xandr partner on programmatic ‘guaranteed high-impact’ ad campaigns

Sep 23, 2020 | Ad tech, Content marketing, Online advertising, Programmatic

Ad tech firms Sublime and Xandr are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.

51Degrees partners with Digital Element to offer geolocation technology

Sep 21, 2020 | Ad tech, Online advertising

Digital Element has integrated with 51Degrees to offer market-leading geolocation technology, providing brands, retailers and technology vendors insights into online user preferences and device-specific behaviour.

Episerver buys Optimizely to boost customer experience services

Sep 21, 2020 | Ad tech, Online advertising

Digital experience platform Episerver is acquiring web content testing startup Optimizely.

Grocery ecommerce sites set for a strong festive season (but brands remain uncertain on digital investment strategies)

Sep 18, 2020 | Ad tech, Clothing, Content marketing, CPG, Online advertising, Programmatic, UK

Brands are planning to invest more heavily into their ecommerce strategies across the key UK grocery retailers this festive season, despite lingering concerns over digital investment strategies, according to new research.

Mobile gamers ‘prefer audio ads over other formats’

Sep 18, 2020 | Ad tech, Content marketing, Marketing through gaming, Mobile, Online advertising

Adult mobile game players prefer audio ads over other monetisation models in mobile games, according to new research.

TAG launches global brand safety certification program

Sep 11, 2020 | Ad tech, Content marketing, Online advertising, Programmatic

The Trustworthy Accountability Group (TAG) has launched a new initiative to help ensure ads appear in safe and appropriate places online, with major companies like Google, Facebook and Amazon on board at launch.

Facebook sorry for putting ads in Danish broadcaster’s ad-free app

Sep 11, 2020 | Ad tech, Content marketing, Facebook marketing, Online advertising, Regulation

Facebook has apologised for what it has described as a “technical issue” that caused its ads to appear on news publisher websites without permission.

“A collapse in work”: Study uncovers state of digital in post-lockdown Britain

Sep 10, 2020 | Ad tech, Content marketing, Online advertising, Online video, Skills, UK

Uncertainty is crippling parts of the UK digital sector, with 1 in 5 agencies having experienced a “catastrophic collapse in work”, and almost 50% of their clients expecting to announce redundancies, according to a new study.

Global big data analytics market ‘to grow 4.5 times by 2025’

Sep 8, 2020 | Ad tech, Online advertising, Programmatic

Demand for “big data” analytics will surge by 4.5 times, as the sector booms to $68bn by 2025 (up from $15bn last year). Data security is a prime concern with the proliferation of Internet of Things devices. New skills are needed to turn data into action and optimise marketing efforts.

iProov tackles deep fakes with global threat intelligence system for biometric assurance

Sep 4, 2020 | Ad tech, AR, Artificial intelligence, Marketing transformation, Online advertising

Face verification firm iProov has launched a system of global threat intelligence for biometric assurance. monitoring and managing threats from increasingly sophisticated cyber-attacks, including the use of deepfakes.

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