Over a quarter (28%) of US small business owners have chosen to cut their spending on marketing technologies during the Covid-19 pandemic – instead focusing on redesigning and enhancing their websites, according to new research
PureGym has apologised after one of its branches advertised a “12 Years of Slave” workout to mark Black History Month.
Programmatic has fuelled the boost in media quality across the UK, outperformed global averages across desktop display, desktop video, mobile web display and mobile web video, according to new research.
More than half of European asset management firms have implemented client engagement, digital marketing and communications technology sooner than anticipated due to the COVID-19 pandemic.
Technology ranks as the overall top industry accounting for the fastest-growing companies in the list, followed by support services, construction and retail, according to new research.
Nearly three quarters of Brits (74%) expect the economy to get worse in the next 6 months, compared to just 7% in China, but online grocery is booming worldwide, according to a new global study.
Reddit has expanded into the UK with a new office in London, as the popular online forum looks to build its local community and grow its local ad partnerships, with Samsung, Netflix, PlayStation and Pringles already signed up.
People are now seeking out influencers for news, and marketing budgets are growing accordingly. 73% of marketers in US, UK, and Germany put more resources to influencer marketing this year, engaging talent across a wider channel mix.
Facebook, YouTube and Twitter have struck a deal with advertising giants over harmful content, as the tech giants attempt to restore relations hammered by this year’s advertising boycott of social media sites.
Global online content consumption doubled in a year to an average of 7hrs. The shift online means brands need to turbo-charge their content marketing skills. Fake news is driving brand risk, while connected TVs and TikTok are surging.
Ad tech firms Sublime and Xandr are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.
Digital Element has integrated with 51Degrees to offer market-leading geolocation technology, providing brands, retailers and technology vendors insights into online user preferences and device-specific behaviour.
Digital experience platform Episerver is acquiring web content testing startup Optimizely.
Brands are planning to invest more heavily into their ecommerce strategies across the key UK grocery retailers this festive season, despite lingering concerns over digital investment strategies, according to new research.
Adult mobile game players prefer audio ads over other monetisation models in mobile games, according to new research.
The Trustworthy Accountability Group (TAG) has launched a new initiative to help ensure ads appear in safe and appropriate places online, with major companies like Google, Facebook and Amazon on board at launch.
Facebook has apologised for what it has described as a “technical issue” that caused its ads to appear on news publisher websites without permission.
Uncertainty is crippling parts of the UK digital sector, with 1 in 5 agencies having experienced a “catastrophic collapse in work”, and almost 50% of their clients expecting to announce redundancies, according to a new study.
Demand for “big data” analytics will surge by 4.5 times, as the sector booms to $68bn by 2025 (up from $15bn last year). Data security is a prime concern with the proliferation of Internet of Things devices. New skills are needed to turn data into action and optimise marketing efforts.
Face verification firm iProov has launched a system of global threat intelligence for biometric assurance. monitoring and managing threats from increasingly sophisticated cyber-attacks, including the use of deepfakes.
