Jun 26, 2015 | Online advertising
There has been a massive increase in marketers’ use of first party data, with the use of third party data in decline, according to new research. The study, from from Econsultancy and Signal show that top brands have adapted to the explosion of new devices and...
Jun 25, 2015 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Keith Weed, chief marketing and communications officer, Unilever, returned to the main stage of the Cannes Lions this year to emphasise ‘marketing to people’. Weed based his presentation on learnings from conversations with over 20 C-suite thought leaders from the...
Jun 25, 2015 | Online advertising
As the Festival hits day three Pharrell Williams, Jamie Oliver, Tim Berners-Lee and Sir David Brailsford took to the stage. Watch the key highlights here.
Jun 24, 2015 | Content marketing, Online advertising
WPP, Snapchat and the Daily Mail newspaper has formed a new agency that will create online brand-sponsored video and print content to cash in on some of the projected $544bn in media ad spending. The new ‘Truffle Pig’ agency will be based inside WPP’s Group SJR...
Jun 23, 2015 | Australia and New Zealand, Online advertising, Online video
YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more...
Jun 19, 2015 | Digital marketing skills, Online advertising, Online video
Could Hull be home to the next Larry Page and Sergey Brin? Brothers Andrew and Ash Lewis and their young team have created a brand new online advertising platform, Flomigo. In an attempt to bridge a gap in the market, the Hull internet Tigers have launched a full...
Jun 18, 2015 | Online advertising
A new demographic group indentified as ‘Thrivers’ are a media-literate, tech-savvy and positive minded audience; with a greater social responsibility and complex relationship with brands, according to a new report. The study, from the Hufington Post, indicates that...
Jun 18, 2015 | Online advertising, Social media
A new tool that lets brands and agencies identify, track and analyze logos contained in billions of social media posts across platforms has gone live, with O2 among the first brands to sign up. The Crimson Hexagon ForSight social analytics platform is designed to give...
Jun 18, 2015 | CPG, Online advertising
Luxury beauty site LatestinBeauty.com increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting. LatestinBeauty.com partnered with retail promotions technology company Luckycycle, and also saw average...
Jun 16, 2015 | Online advertising
NSPCC counselling service ChildLine has appointed digital marketing and technology consultancy, Amaze, to ensure its services are digitally optimised to meet the needs of those seeking support online. The appointment extends the NSPCC’s successful relationship with...
Jun 16, 2015 | Online advertising
From chatrooms to chat apps and from portals to smart cards, the look and feel of major web services have changed dramatically over the years. This new infographic from Coastal Repro compares the design approach of Apple, Google and Microsoft. View the full...
Jun 15, 2015 | Online advertising, Online video, Viral and buyrals
Organic food retailer Biocoop wanted to push their ethical farming message to a wider digital audience- but stay core to their values by keeping carbon emissions to a minimum. This corporate social responsibility case study looks at how the firm produced the most...
Jun 12, 2015 | Online advertising, Regulation
In what could be a major blow to the ad industry, the next version of Safari will let users block ads on iPhones and iPads. It will bring with it a collection of new features aimed at speeding up the iPhone and Mac’s operating systems and extend battery life. One of...
Jun 12, 2015 | Online advertising
The annual Teradata Conference took place this week, looking at the state of marketing in the age of connected devices and an increasingly digital-savvy audience. Speakers from Puma, Facebook and even footballing legend Geoff Hurst toojk to the stage to discuss where...
Jun 11, 2015 | Online advertising
People around the world are likely to spend more than eight hours a day consuming media with the internet driving growth, according to a report. The study, from ZenithOptimedia, indicates that people will spend an average of 492 minutes a day consuming media in 2015,...
Jun 8, 2015 | Online advertising, Russia
3M has embarked on a novel new digital marketing campaign that transforms ‘annoying’ re-targetted banner ads into something more useful- a reminder note for yourself. View the case study below: If the same banner comes up again and again, why not make it a Post-it...
Jun 4, 2015 | China, E-commerce and E-retailing, Facebook marketing, India, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media
Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year’s global internet trends report from Mary Meeker. 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers Mary Meeker’s ‘Internet...
Jun 3, 2015 | Online advertising, Online video
Netflix is testing pre-roll trailers before its original shows, but the firm claims they will only promote other Netflix original shows, are “not adverts in the traditional sense”. The company also reaffirmed its promise to users that third-party adverts will never be...
Jun 3, 2015 | Facebook marketing, Online advertising, Social media
Facebook is opening its second AI lab, this time in paris, as the social network looks to find smarter ways of sifting through the food of consumer data it generates for advertisers. The new artificial intelligence lab planned for Paris comes after building a...
Jun 3, 2015 | Online advertising, Regulation
Brands are at risk of losing the trust of consumers over the exchange of personal data., according to a survey looking into the types of details customers are willing to share. The Value Me research – part of Microsoft Advertising’s bi-annual Digital Trends report,...
