May 7, 2015 | Facebook marketing, Online advertising, Social media
IBM and Facebook are teaming up to develop tools to help brands improve their digital advertising. The collaboration will draw on IBM Commerce and IBM’s Marketing Cloud to fashion online ad campaigns that can then be distributed through Facebook’s ad...
May 7, 2015 | Mobile, Online advertising, Search engine marketing
Google is offering new mobile ad units that give marketers more flexibility, including industry-specific products such as a hotel spot that enables consumers to reserve a room directly from the ad unit. The news comes as the internet giant announced that more searches...
Apr 30, 2015 | Online advertising
Global brand and retail spend on digital marketing activities will reach $200bn this year, up by 15% on 2014 levels as shoppers switch to mobile sand tablets, according to new research. The research, from Juniper Research, observed that nearly 70% of the net increase...
Apr 29, 2015 | Online advertising
Advertisers spent £1.1bn on online performance marketing” in 2014, generating a record £16.5bn consumer spend on price comparison, cashback and voucher websites, according to a new report. The third annual Online Performance Marketing study conducted for the Internet...
Apr 28, 2015 | Online advertising, Social media
Pinterest is boosting its marketing offers with a new tool that lets brands publish content and ads to the social scrapbooking site more easily. The new ‘marketing developers program’ launches with a range of partner companies including Ahalogy, Buffer, Curalate,...
Apr 28, 2015 | CPG, Online advertising, Online video, Social media, Viral and buyrals
Vileda has launched a social media campaign on Facebook and Twitter, encouraging viewers to place bets on which baby will win in their crawl across a freshly mopped floor. See why it’s our video viral of the week below… In a series of four videos, the household...
Apr 28, 2015 | Online advertising, Online video
Blinkx has rebranded to RhythmOne (1R) which is says will make it easier to implement and measure integrated, cross-screen campaigns across its audience footprint. RhythmOne advertisers will be able to reach an expanded, high-quality, target audience through a single...
Apr 27, 2015 | Online advertising
Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.New research from comScore offers a way to compare campaigns with industry benchmarks across Europe. • For advertisers, knowing your ads had the opportunity to be...
Apr 24, 2015 | Online advertising, Online video, Search engine marketing
Google has enjoyed a 4% increase in profits to $3.59bn (£2.38bn), as strong advertising sales helped to calm investor fears that growth was slowing at the web giant. Ad sales for the first three months of 2015 were $15.5bn, marking an 11% increase from the same period...
Apr 24, 2015 | Email marketing, Online advertising, Search engine marketing
Retargeting has grown in popularity as marketers use consumers’ previous Internet actions to encourage them to make a previously abandoned sale. New research suggests the practice is becoming more effective than search and email in winning conversions. Marketing...
Apr 23, 2015 | Online advertising, Regulation
In a blow to publishers and advertisers (and a victory for consumers) a German court in Hamburg has ruled that the practice of blocking advertising is legitimate. The decision comes after a four-month trial where Germany-based Eyeo, the company that owns Adblock Plus,...
Apr 23, 2015 | Online advertising, UK
Digital ad spend grew 5.8% increase in 2014, with digital now accounting for most investment, according to new research. The data, from the Advertising Association and Warc, indicates that UK advertising grew at its highest rate since 2010 last year, increasing 5.8%...
Apr 22, 2015 | E-commerce and E-retailing, Online advertising, Social media, Twitter marketing
How can marketers go beyond engagements and ensure social media fans go on to make a purchase? New research from Crimson Hexagon and Millward Brown sheds light on Twitter’s role in the retail path to purchase. From ordering home goods to splurging on spring fashion,...
Apr 20, 2015 | Online advertising, UK
Only one in ten UK broadband users say they could live without access to the internet, according to 2,000 respondents surveyed by broadband, TV and mobile comparison site Cable.co.uk. Key findings: • Just 10% of UK broadband users say they could live without broadband...
Apr 20, 2015 | Email marketing, Online advertising, UK
Despite the surge of social media and chat apps, email marketing is making a comeback, with new research suggesting firms are reaping the rewards of better technology. Return on Investment (ROI) for UK email campaigns rose 53% to an average of £38 for every £1 spent...
Apr 20, 2015 | Online advertising, UK, USA
UK ad spend is forecast to rise 5.4% in 2015, 60% faster than in US and Western Europe, according to new research. The latest Advertising Forecast from research group Strategy Analytics predicts that nearly £8bn will be spent on digital advertising this year. The UK...
Apr 20, 2015 | Email marketing, Online advertising, Online video, Social media
Millennials like to engage with brands on social media, but a Principal Financial Group study found that they would rather have one-on-one conversations through email channels. The study found that millennials have a preference in how they want to converse with...
Apr 20, 2015 | Content marketing, Online advertising
Multi-platform campaigns can significantly increase brand impact, with ad exposure on two devices increasing ad recall and positive sentiment, according to new research. The Association of Online Publishers (AOP), the voice of premium digital publishers in the UK, in...
Apr 17, 2015 | CPG, Facebook marketing, Mobile, Online advertising, Online video, Social media
Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic...
Apr 16, 2015 | Online advertising, Regulation
Many big brands ads from the likes of British Gas, Marks & Spencer, Cillit Bang and O2 are appearing on inappropriate websites, according to a news report this week. The Sun newspaper ran a full page editorial this week under the banner of “SUN INVESTIGATES...
