Nov 28, 2014 | Mobile, Online advertising, Online video
‘Chocolate’, a mobile programmatic marketplace that lets video ads to be bought and sold across both mobile web and apps is launching in Europe today. Built by Vdopia exclusively for mobile video, Chocolate is designed for brand marketers and demand partners who want...
Nov 28, 2014 | Online advertising
Home to Angry Birds and Nokia, online advertising is booming in Finland, overtaking TV ad spend for the first time this year. New figures from the IAB suggest that one-quarter (24%) of total ad spending in Finland during Q3 was devoted to digital. The findings based...
Nov 27, 2014 | Mobile, Online advertising, USA
As part of a new mobile campaign to promote Android, Google has taken over the largest digital screen in North America. The huge new billboard in New York City’s Times Square is eight stories tall, spanning an entire block. Users can create their own Anroidify...
Nov 26, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Regulation
In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the...
Nov 26, 2014 | Mobile, Online advertising, Online video
What does the future hold for digital industry? A new report predicts that 2015’s headlines will be dominated by Go-Pro and Netflix being snapped up by larger rivals, closer alliances between East and West firms and 3D printers will struggle to get mainstream...
Nov 24, 2014 | Content marketing, Online advertising
Google has launched a new ad-free subscription experiment, letting users pay a monthly fee to view content on select publisher’s websites without any banners. The program, called Contributor, currently only works with 10 Web publishers, including Imugr, The Onion and...
Nov 20, 2014 | E-commerce and E-retailing, Online advertising, Online video, UK, Viral and buyrals
Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. See why its our video viral of the week below… An interactive video on YouTube that lets users choose to view scenes in red, yellow green, blue or...
Nov 19, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Unilever has struck a deal with BBC Good Food to run display ads on the site for Flora, Stork and Knorr brands. The deal, put a six-figures, marks the biggest standalone deal in the magazine brand’s 25 year history. The ads will appear in a new format on the site,...
Nov 18, 2014 | Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Unilever has produced its first-ever corporate-branding TV campaign, putting its fight against child hunger in the spotlight, supported by a social media campaign #ClearAPlate. The 30- and 60-second spots from WPP’s Ogilvy & Mather and David show speeches...
Nov 18, 2014 | Content marketing, Online advertising, Online video
As brands increasingly go ‘online first’ to premier their latest commercials, just how effective is video advertising? A new study uncovers the formats and frequency that can get the best results to win consumers. The study, from IAB and Millward Brown, indicates that...
Nov 14, 2014 | Online advertising
In a stark reminder of how reliant modern business is on digital marketing, a Google DFP power outage on Wednesday night affected 55,185 sites and cost millions of pounds in lost revenues for publishers. The Google DoubleClick ad server powers the majority of the ads...
Nov 13, 2014 | Online advertising, Online video, UK
Channel 4 is to launch an digital marketplace for advertisers, letting them buy commercials on its VoD service, soon to be renamed as ‘All 4’. The service lets brands target specific Channel 4 audiences based on interests such as gadgets or food. The first brands to...
Nov 13, 2014 | Online advertising, Online video
John Lewis is widely regarded as the ‘King’ of the Christmas ad, known for using tracks (generally covers) from up-and-coming singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. But new research...
Nov 12, 2014 | FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, UK
Web users In Britain in their late 30s and early 40s more likely than 18-24 year olds to watch TV whilst online, according to new research. The study, from Kantar, found that increasingly, no longer are the youngest adults the most likely to search online for products...
Nov 12, 2014 | Mobile, Online advertising
Currency and rate exchange website, XE.com, has chosen Exponential Interactive to monetise their in-app and mobile web inventory globally in an exclusive two-year deal. XE.com’s app, XE Currency, launched in 2009, is the world’s most popular foreign exchange app with...
Nov 11, 2014 | E-commerce and E-retailing, Mobile, Online advertising, Online video, UK
Waitrose is calling on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called ‘Donate Your Voice’, which launches this week. In October, the supermarket ran an online campaign, created by BBH...
Nov 11, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Social media
Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy. Targeted at the Singapore...
Nov 10, 2014 | Online advertising
UK confidence in marketing budget growth over the next 12 months is outstripping global predictions for expected expenditure, according to new research published by GlobalDMA in partnership with the Winterberry Group. The worldwide Global review of data-driven...
Nov 7, 2014 | Online advertising
More than 80% of advertisers, marketers, service providers and technology developers across 17 countries believe that data plays an important role in supporting their respective efforts. The study, from The Global Review of Data-Driven Marketing and Advertising, by...
Nov 6, 2014 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Facebook still top platform for social shares but Pinterest on the rise Facebook is the main social media source of traffic to other websites by a huge margin, but Pinterest is now in second...
