Nov 6, 2014 | E-commerce and E-retailing, Online advertising
November is the biggest month for ad spend in the US, with the technology and jewellery sector getting most investment, according to new research from Nielsen. Consumers aren’t the only ones who get wrapped up in the spirit of spending around the holidays. At a time...
Nov 6, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media
US digital ad spend is forecast to reach $103bn (£64.6bn) by 2019, with search marketing taking the biggest slice and social media continuing to grow the fastest, according to a new report. The study, from Forrester, made estimates of all digital advertising spend;...
Nov 5, 2014 | Online advertising
Programmatic video ads have become hugely popular in the past year, but can you tell the difference between an open auction and an ‘automatic guaranteed’ ad system? This infographic from Tremor Video that helps advertisers and publishers to understand the complex...
Nov 5, 2014 | Email marketing, Online advertising, UK
Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more consumers to switch channels when making a purchase, new research published by the DMA reveals. According to the findings of the DMA’s...
Nov 4, 2014 | Mobile, Online advertising, Online video, UK
Channel 4 has launched a selection of its sales division’s interactive video ad formats (iVOD) on Apple iPhones and iPads as the UK broadcaster looks to capitalise on its growing mobile audience. The move makes it the first UK broadcaster to offer mobile-supported...
Nov 4, 2014 | Online advertising
Over half (56 per cent) claim they are regularly offered irrelevant rewards or discounts, with a siginificant generational difference in Brits when it comes to how consumers wish to receive their rewards, according to new research. These findings come despite 50 per...
Nov 3, 2014 | Online advertising, USA
Publicis has bought US consultancy group Sapient, as the France-based global ad giant looks to expand into the US and moves on from its failed merger with Omnicom. Watch this video from Bloomberg anlysing the deal here: The deal, which is described as a merger, will...
Oct 31, 2014 | Online advertising, Online video, Social media
Tumblr is launching its first auto-paying video ads, with Universal, CW, and Hulu already on board as the Yahoo-owned blog network looks to boost its revenues. The new ads will appear in Tumblr users’ feeds on auto-play, but with the sound muted by default (auto-play...
Oct 30, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
To coincide with Halloween, Oreo created a cute stop-motion ad featuring a mad sceintist’s lab and his creations- the ‘Nomsters’. See why it’s our video viral of the week below… 360i and Oreo-ownder Mondelez collaborated with designer Lori Nix and production company...
Oct 29, 2014 | E-commerce and E-retailing, Germany, Online advertising
eBay has appointed performance marketing agency R.O.EYE to run affiliate campaign activity in Germany, as it continues to focus on international expansion. R.O.EYE’s existing partnership with eBay has seen it manage the ecommerce site’s affiliate Partner Network in...
Oct 28, 2014 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Search engine marketing, UK
UK advertising spend grew at its fastest rate for three years in Q2 2014, with mobile and video on demand leading the charge, according to new research. The study, the Advertising Association and Warc, indicates that overall UK ad spend grew 8.5% year-on-year...
Oct 28, 2014 | CPG, Online advertising, Online video, USA
Halloween is the biggest makeup event of the year in the US, driving 57% of video views for seasonal makeup tutorials on YouTube, according to this new infographic from Google. As viewers flock to YouTube in search of costume tips, beauty creators provide them with a...
Oct 24, 2014 | Online advertising, UK
Mobile devices are shifting from an influencing medium to a conversion medium, accounting for 38.6% of UK display ad conversions during Q3 2014, according to new research. The Marin Software report indicates that mobile ad conversions for display increased 4.4%...
Oct 23, 2014 | Online advertising
Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, but the type of website where the ad appears can make a big difference according to new research. The study, from ad technology company, InSkin Media,...
Oct 22, 2014 | Facebook marketing, Online advertising, Online video, Social media
Facebook has reportedly passed YouTube for monthly video views on desktop for the first time, delivered nearly a billion more than YouTube August, as the social networks ‘autoplaying’ video format looks to be paying off. The claim was made during this video interview...
Oct 21, 2014 | Online advertising, USA
US programmatic digital display advertising is projected to top $10 billion this year, more than double last year’s $4.24 billion, with similar growth predicted next year, according to new research. The study, from eMarketer, forecasts that programmatic display...
Oct 17, 2014 | Online advertising, Online video
Back in 1984, Peugeot ran a James Bond-style ad to promote its 205 model, replete with helicopter chases, explosions and glamorous women. Now the ad is back… with a digital twist. See why it’s our video viral of the week below… To launch that new 205 GTI, French...
Oct 16, 2014 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. The price of privacy: Europeans ‘value their own data at £140’ Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on...
Oct 16, 2014 | Online advertising, Online video, UK
Google has launched its ‘Preferred’ platform in UK, taking the top 5% of channels on YouTube and selling them to advertisers. Watch this video from Bloomberg analysing the new platform here: The platform, which breaks down the most popular channels into...
Oct 16, 2014 | Content marketing, Digital marketing skills, Online advertising
There is widespread support for native advertising amongst marketers, despite confusion over definition, according to new research. The study, from Say Media UK, sampled advertising and media professionals from across the UK, with the intent of establishing the...
